Props
: Virginia Postrel appeared on CNN this morning to promote her book, The Substance of Style, which I’m eager to read. As she warned us, she was talking about stylish toilet-bowl brushes. But she also did something very smart: She brought the brushes. She brought props. And that means that she wasn’t just a talking head, albeit one with a winning smile. She engaged her questioner (who kept admitting which brushes she’d bought); she had fun; she made her segment memorable. Smart.
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