The horror! The hype!

The horror! The hype!
: Oh, my. Atlantic Books put up a site to hype Salam Pax‘ upcoming book and the prose is rhetorical shock and awe:

Salam Pax is an internet sensation. His diary (‘The Baghdad Blog’) of the war in Iraq and its aftermath, has become a global media phenomenon.

I guess they decided to leave off the bangers (!) for subtlety.