The blogs that ate Cleveland

The blogs that ate Cleveland
: Howard Sherman — a good guy who used to be in charge of content at — reports that About just switched all its “guide” content to weblogs powered by Movable Type. Says Howard:

This development is significant for a few reasons:

*It’s probably the single largest addition of content to the blogosphere to date.

*All of these sites are advertiser supported so it should help give credence to blogs as a viable business model.

*The sites are using Moveable Type software which is a vote of confidence in Moveable Type’s technology.

*Another large media company — in this case Primedia which owns — has adopted blogs as a publishing and communications tool.

They also have XML feeds. Here’s an example.