The blogs that ate Cleveland
: Howard Sherman — a good guy who used to be in charge of content at About.com — reports that About just switched all its “guide” content to weblogs powered by Movable Type. Says Howard:
This development is significant for a few reasons:
*It’s probably the single largest addition of content to the blogosphere to date.
*All of these sites are advertiser supported so it should help give credence to blogs as a viable business model.
*The sites are using Moveable Type software which is a vote of confidence in Moveable Type’s technology.
*Another large media company — in this case Primedia which owns About.com — has adopted blogs as a publishing and communications tool.
They also have XML feeds. Here’s an example.
