What he says
: I’ve been continuing an email debate (well, really more of a ping-pong game) about mass v. niche with Clay Shirky but it’s late and I’m on a crappy dial-up connection (excuses, excuses) and I haven’t really written my own good definition of mass media v. niche media yet, so I’ll drop the ball for the moment and instead point to this smart analysis of links and weblogs by Kevin Marks that concludes, as I did below (which, of course, is why I’m quoting it) that “the many lightly linked weblogs outnumber the few heavily linked ones.”
In other words: The power of the niches is greater than the power of the powerful.
