I’ve been remiss not blogging about the amazing Gary Vaynerchuk, wine vlogger. I’ve been dining out on him for a year. Every time I discuss online people’s video with Big Media Companies, including Big Networks, I show them Gary’s show. It’s a Memorex moment. From the first second, he blasts them back with personality. And then he blasts them with information and excitement about wine. Now this is what TV should be.
Gary’s on a panel on making money from this vlogging thing at SXSW with Omid Astari from CAA, Nicole Lapin from CNN iReporter, Damon Berger from Revision3, and Brad King of TheDudeMan.net.
He is filled with enthusiastic advice. He says life is a DNA game: You know whether you’re meant to be a star or not. After building up his family’s wine store — where I shop all too often; it’s my store — he was bored and wanted to make online video. He thought of making sports but decided he wouldn’t be taking over ESPN, so he did what he knows and loves and that helps because he has to work damned hard at it.
He’s fascinating because he understands the internet and lives it. The other night, he used it — and 17 cases of shipped-in wine — to create his own flash party, which became the talk of Twitter. He says that even if he is bought up by agents and media (the man from CAA is booking Gary for festivals and he has a book coming out and there are more secrets), he’ll always make WineLibrary.tv. He says he spends 4-5 hours a day socializing and understanding the social web. He even understands platform thing: “My goal is to make everyone around me make trillions of dollars.”
Asked whether he wants a TV show he said yes but he wants it his way, he wants to be on after Entourage and be obnoxious. He says that after being on Conan, Ellen, local news, big print, the biggest impact he has seen is from being in the back of cabs. He wants to be the biggest show over urinals.
The panel as a whole gives great advice to the room about how to make their own stuff and lives. But Gary’s the model. Great panel.
On the ride up to Davos, as I mentioned the other day, Loic LeMeur dragged me up to the front of the bus and we vlogged each other. Here’s his video. I guarantee you’ll be sick of me, if you’re not already. I spoke with Loic about video and the French elections; I’ll put that up when I get back home.
The Observer profilesZe Frank and reports that he is going Hollywood with an agent and a plan to break into movies. I’m a fan and wish he’d stick with the small screen. Ze had created his own unique visual voice and his own comedy HQ; too bad he’ll be abandoning both in March.
I just caught up with this wonderful video with Lyssa Bochertteaching Angela Merkel, chancellor of Germany, to vlog (auf Englisch). It’s a tad long but imagine George Bush doing this. Now that would be a hoot.
1. Online video and television collide then converge. . . .
2. Consolidation of online video sites will increase exponentially. . . .
3. Viral video creators will “cross over” to television. . . .
4. Many television shows will develop online manifestations. . . .
5. Consortiums will form for economies of scale. . . .
6. Select amateur video creators will begin to make a full-time living without “crossing over” to television. . . .
7. A major news story will break via live (or close to live) footage by “citizen journalists” holding cameras. . . .
8. Marketers will get smarter about how they gain consumer mindshare through online video. . . .
9. Real vs. fake will be a major 2007 theme. . . .
10. The “big boy” sites are going to start sharing advertising revenue with select creators like some smaller sites (Revver, Metacafe, Blip, Brightcove, Lulu). That means Google, YouTube, Yahoo and AOL will finally realize that good content means eyeballs. And eyeballs means more revenue.
I’m no fan of year-end top-10 lists and predictions, but that’s a good list.
Appropriate to the meta-ness of Nalty’s video-on-video existence, one of the most entertaining video on his site is a local Fox video about his videos. The best part is is wife complaining about how everything he does is on tape.