Another place brands need to monitor, especially techy brands: Twitter. Here‘s what they’re saying today about the MacBook Air. Many agree — including me — that not being able to swap out a spare battery is a killer (or even attach a supplementary battery). Damn.
Posts about twitter
I heartily recommend following Ana Marie Cox on Twitter. It’s a medium made for her: the great ad lib, the beautiful bon mot, the sly snark. The other day, I told friends about one of her tweets when she was sharing things overheard on the Romney bus: The only meat known to improve other meats when added is bacon. They must have been leaving an Iowa hog farm. Her latest lines (starting at last night’s GOP debate and moving backward):
* Ron Paul has the voice of a sick cat.
* Huck should just plead the 5th on foreign policy.
* Who gave Fred Thompson a Red Bull?
* McCain staffers very excited and pleased about the prospect of “Team McCain: California” jackets.
* Going to buy a swimsuit. Why can’t SC be “first in the nation”?
* First washing-of-underwear-in-sink of presidential cycle 2008!
* After a week in New Hampshire, where people talked about this “Obamer” fellow, Southern accents sound like a foreign language.
* Enjoying immensely that the pundits got it all, all, globally wrong. In most professions, you’d lose your job.
* Chided for coming up to talk to the candidate. “We have rules now,” says the staffer. “Things have changed.”
* What day is it? Thursnesday? Friturday? So tired I can’t finish complete thou…..
* Traffic jam. I blame the Ron Paul people.
* The McCain campaign’s hate for Romney is so pure that you could cure sick children with it.
* Watching Fred Thompson talk about/look like death.
LATER: Jim Long, blogging, vlogging, twitering network photog, gives us moment-by-moment twits as he covers the president in the Mideast. Two of the latest:
* Emir’s palace is totally Vegas
* holy crap! the Emir’s palace is HUGE!
Dave Winer, doodling as only he can, has made an elegantly clean interface for reading @twitcrit posts here. Take a look.
I’d love to see lots of people sharing their instareviews during The Wire tonight. Or during the playoffs. In Twitter, all you have to do is type “@twitcrit” at the start of your nonoreview.
I like this better than liveblogging because it’s collaborative; we all get to comment. And it’s simpler than IRC for events and also can include mobile phone SMS input.
So here’s what I’m trying — and I’m grateful for any help in doing it better:
The idea is that Twitter users can share instant reviews of what they’re watching — TV shows, movies, concerts, anything — by twittering (is the verb form tweeting?) to @twitcrit.
It takes some hacks to try to make that visible, since @twitcrit messages are private and since the RSS feed it spawns requires authentication. Here’s how I’m doing it now: Following Chris Brogan’s example, I’m using a search at Terraminds, which creates an RSS feed of all tweets with “@twitcrit” within and I’m importing that into the twitcrit account on Twitter (so you can follow that) using Twitterfeed and also into a Twitcrit Tumblog. This has problems, though: Tumblr updates only once an hour, Twitterfeed only once a half-hou (and it includes only up to five entries). Arrrggghh.
The goal is simple: We twit/tweet/whatever our nanoreviews using Twitter and then aggregate them so we can compare notes. I’d like to be able to follow everyone’s critical tweets on Twitter and archive them on a web page (blog, tumblog, whatever). I was hoping to start heavy use of it this Sunday watching the season premier of The Wire.
Any better ideas of how we can aggregate our instant reviews?
: Later: Stowe Boyd suggestings using hashtags: #twitcrit. And then I can feed that RSS onto a page. But can I follow a hashtag on Twitter? That’s what I want to do.
Dave Winer in an email exchange asks whether I want the product to look like Club140. Yes. But I also want to follow the nanoreviews in Twitter. Perhaps I want too much.