Posts about twitter

MJ OD

When Michael Jackson died, I wondered how quickly the conversation about him would fade online and how long it would persist on TV “news.” Well, it didn’t take long to see the divergence: TV thinks we’re still buzzing about MJ. But online, we’re not.

Here’s Blogpulse on mentions of Michael Jackson:

blogpulsemj

Here’s the dropoff of Michael Jackson searches on Google Trends:

googletrendsmj

Michael Jackson and variants owned Twitter Trends when the news broke; now it is off the home-page list (MJ’s is there, but that appears to be the handiwork of a Twitter spammer [a “spitter”?].

See today‘s most-viewed videos on YouTube: Only one related video (a Michael Jackson dance video, ranked #14) in the top 10.

Digg’s not a very good measure since the half-life of buzz there is as fast as the single wing-flap of a bee, but on the front page as I write this is only one story about Jackson’s worth.

None of these measurements is perfect. But they all show that we had consuming interest in Jackson when the news came out but that quickly faded. Yet cable news and the network morning shows especially are still ODing on MJ. My theory is that if one is doing it, all do it until the first one has the courage to break off; it’s peer pressure. But out here, it doesn’t take us long to get sick of their obessions.

: Cases in point: Right now, Matt Lauer is giving a tour of Neverland and Michael’s closet – including a secret section of Michael’s closet. CBS is promising a special report on the women in Michael’s life. Oh, for someone on TV with a sense of irony.

: Pew says that two-thirds of Americans think the Jackson story got too much coverage.

The King of Twitter

Reporters have been calling today looking into the importance of Twitter and social media in the two big stories of the month: Iran and Michael Jackson. Have we come to a next step stage in social media’s impact on news? Maybe.

Certainly the Jackson news spread quickly via Twitter. TMZ.com got the news first and it spread from tweet to retweet and then it spread beyond the web as each of those Twitterers acted as a node in a real-life network. An AP reporter told me she was riding on a bus when someone came on and announced the news to all the passengers – that person was a node, the bus the network – and then everyone on the bus, she said, took out their smart phones and spread the news farther. The live, ubquitous, mobile web is an incredible distribution channel for news.

I also spoke with Tampa Bay’s Eric Deggans and we wondered together about the arc of the Jackson story in big media versus our media. I’ll just bet that the story will die off on Twitter trends, Technorati, YouTube, and Facebook sooner than it finally exhausts its welcome – and our patience – on cable news. Back in 2005, I said that TV news was paying more attention to Jackson’s trial than the audience was, as evidenced by discussion on blogs, which lost interest in the story long before TV did; indeed, they never obsessed on Jackson as TV did and TV believed we wanted to.

I think this also means that we are less captive to cable news. Since its birth, cable was the only way to stay constantly connected to a story as it happened, or allegedly so. But in the Jackson story, there really is no news. He’s still dead. All that follows is discussion and wouldn’t we really rather discuss it with our friends than Al Sharpton? Once the supernova of news explodes – taking down Twitter search and YouTube and jamming GoogleNews search – we probably to seek out TV, but it quickly says all it has to say and the rest is just repetition. If the Iraq War was the birth of CNN could Iran and Jackson mark the start of their decline in influence? Too soon to say.

Journalists end up playing new roles in the news ecosystem. Again, I followed the Iran story in the live blogs of The New York Times, the Guardian, the Huffington Post, and Andrew Sullivan and they performed new functions: curating, vetting, adding context, adding comment, seeking information, filling out the story, correcting misinformation. They worked with social media, quoting and distributing and reporting using it. I watched the filling out of the Neda video story as the Guardian called the man who uploaded it to YouTube and Paulo Coelho blogged about his friend in the video, the doctor who tried to save Neda. Piece by piece, the story came together before our eyes, in public. The journalists added considerable value. But this wasn’t product journalism: polishing a story once a day from inside the black box. This was process journalism and that ensured it was also collaborative journalism – social journalism, if you like.

The unfortuante truth about the confluence of these two stories – Jackson and Iran – is that the former pushes the latter off the front page, the constant cable attantion. But will it push Iran out of our consciousness and discussion? Again, we’ll see. I was in the car when I spoke with Eric but he told me that on Twitter, the trends were all but filled with Jackson – except for the Iran election, which was still there, in the middle. That renews my faith in us.

: LATER: Here‘s the AP story.

Here‘s Eric’s piece. And here‘s the San Francisco Chronicle’s piece (curses to the editor to cut out reference to WWGD?).

: Interesting take from a lawyer who sees Jackson as a victim of the innovator’s dilemma.

Adding value in the new news ecosystem

How can and should news organizations and others add value to the new news ecosystem that is being used in the Iran story?

Or to put the question another way: The New York Times keeps talking about how expensive its Baghdad bureau is and what a fix we’d be in without it. Well, the essential truth in Iran is that no one has a Tehran bureau (or if they do, it has been rendered useless by government diktat). So we have no choice but to replace that bureau with the people, with witnesses empowered to share what they see.

The New York Times, the Guardian, and Andrew Sullivan, to name three, have been doing impressive work with their live blogs, sifting through Twitter, Facebook, YouTube, blogs, trying to add as much context and as many caveats as they can. The live blog is print’s equivalent of live TV; it is the way to cover a story such as this: process journalism over product journalism.

But clearly, in that coverage of and by the people, we are experiencing severe filter failure, to use Clay Shirky’s term. Look at the hundreds of tweets that emerge every minute and at the overuse of the word “confirmed” on them, which is meaningless if you don’t know who’s doing the confirming. There’s no way to tell who’s who, who’s there, who’s telling the truth, who’s not.

Note the repeated word: Who. The greatest value a news organization can add to this new news ecosystem is to identify, curate, vet, and train people. Ideally, that needs to happen before the big story breaks. But it can even be done outside the country, as I saw CNN do this morning, talking with a Columbia University student from Iran, who knew who was real and was there from her network of family and friends. Of course, even if you know the people you’re listening to, it’s impossible to know whether everything they say is true unless you can verify it yourself. But that’s the point: You can’t.

So you need to have the best head start you can have. The larger the network of people a news organization can organize, the better shape it will be in when news breaks, the better it can filter the reports that come – whether from people in that network or in the larger network of people those people know. The more people in the network, the more who can go to the scene of news or research closer to it – the more you can ask for help.

Global Voices is an example of this infrastructure: someone who knows someone who knows someone, each able to judge what the next in the chain is saying.

I’ve also been arguing that for journalists, saying what you don’t know is becoming as important as saying what you know. That is all the more critical as misinformation and rumor can spread at the speed of information online. So I imagine a news organization creating a kind of anti-wiki – a dynamic, collaborative Snopes: a list of what we don’t know so we can see what is unconfirmed and so these things can be confirmed – so journalists can add journalism.

On Twitter right now, for example, I’m seeing a great deal about people being taken to embassies instead of hospitals. It is possible for journalists to call their diplomatic sources and confirm at least that, check that off. We need structure around that process.

See also the post below about YouTube holding unique information about the provenance of video. YouTube should not reveal identifiable information about those sources. But news organizations should be able to contact YouTube to help sift through them and find out least which videos came from Iran.

News organizations could also equip their networks of witnesses. Alive in Baghdad distributed cameras to people there. Today, that can be done so much less expensively – think Flip cameras. Bild in Germany sold 21,000 of equivalent devices in five weeks. Michael Rosenblum is planning to distribute 100 Flips in Gaza.

How else can and should news organizations add value and structure to this very disorganized and live new world of news?

‘No longer the province of elites’

In a Guardian interview, UK PM Gordon Brown says that the internet changes foreign affairs forever:

He described the internet era as “more tumultuous than any previous economic or social revolution”. “For centuries, individuals have been learning how to live with their next-door neighbours,” he added.

“Now, uniquely, we’re having to learn to live with people who we don’t know.

“People have now got the ability to speak to each other across continents, to join with each other in communities that are not based simply on territory, streets, but networks; and you’ve got the possibility of people building alliances right across the world.”

This, he said, has huge implications. “That flow of information means that foreign policy can never be the same again.

“You cannot have Rwanda again because information would come out far more quickly about what is actually going on and the public opinion would grow to the point where action would need to be taken.

“Foreign policy can no longer be the province of just a few elites.”

Neither government nor business nor education.

The API revolution

It soon will be – if it not already is – known as the Twitter revolution in Iran. But I’ll think of it as the API revolution.

For it’s Twitter’s architecture – which enables anyone to create applications that call and feed into it – that makes it all but impervious from blocking by tyrants’ censors. Twitter is not a site or a blog at an address. You don’t have to go to it. It can come to you (as newspapers should). Twitter is an outpost in the cloud and there can be unlimited points of access from every application and site using its API, so the crowd can always stay ahead of the people formerly known as the authorities. That, I believe, is the keystone in the architecture of the new infrastructure of unstoppable freedom of speech and democracy. That’s what enables Clay Shirky to declare, “This is it – the big one.”

It isn’t merely “social media” that make this a step-change in the internet’s impact on society and government, as the reporters who’ve been calling me and other pundits want us to say. Sree Sreenivasan tweeted, “on CNN just now, I asked – China quake, Mumbai attacks, US election, Iran… how many times can one technology ‘come of age’?” RIght. See January 16, 2001 when, as Howard Rheinhold recounts in Smart Mobs, tens of thousands of protesters against Philippine president Joseph Estrada were brought to a square with an SMS. See Mark Zuckerberg proudly talking about the Spanish-language Facebook being used to organize Colombians against FARC. Iran is just another example of people organizing themselves online for a cause or a revolution. The people will avail themselves the latest available technology to serve their needs and cause.

Twitter is different because it’s live and social – the retweet is the shot heard ’round the world – and because that API lets it survive any dictator’s game of whack-a-mole. But it’s by no means the final word in digital revolutions. I know we will soon see witnesses and participants to events such as these broadcasting them live from their mobile phones. We will see people organizing with Google Maps. We can’t imagine what will come next.

Twitter has been used in many ways in the Iran story:
* Citizens of Iran are using it to inform each other.
* They are using it, most importantly, to organize.
* They are using it to inform the world.
* We outside Iran are using us to see what people were saying and doing in Iran. Journalists are using it as a tip service to news and a way to find witnesses to interview. I’ve said in Twitter – to respond to the obvious complaint I hear – that, no, Twitter is no more the final source of news in and of itself than Wikipedia is the only source of knowledge. But it is a tip service for journalists who then still need to do their job and report.
* We can use it to see the interests of at least the Twitter demographic – limited though it may be – and then to use that to beat up CNN, Fox, and MSNBC for their terrible news judgment last weekend as they all but ignored a revolution.

Of course, Twitter – and Facebook and blogs and camera phones – alone cannot win a revolution. They cannot protect their users from government’s bullets and jails, as we have seen all to tragically in Iran. (This thought led Tom Friedman to the worst line on the New York Times editorial page, worse even than the worst of Maureen Dowd: “Bang-bang beats tweet-tweet.”) Fighting for freedom requires courage and risk we must not underestimate. But at least these tools allow allies to find each other and to let the world know of their plight. For thanks to the fact that anyone in the world – outside of North Korea – now has a printing press and a broadcast tower, they can be assured that the whole world is watching.

I recorded a Skype video interview for Al Jazeera English that will air at 20000 GMT today and looked at the camera and said, “Despots, beware.” Your days are numbered. This is more than a revolution. It is an evolution in the architecture of speech and freedom.

: LATER: Note that not just Iran is censoring the internet. Germany wants to, seeking a censorship infrastructure that can be used for one purpose today, another tomorrow. Oh, when will they ever learn?

When CYA can BYA

It’s lawyer day at Buzzmachine….

In this week’s kerfuffling on Twitter and blogs about the Wall Street Journal’s anti-interactive interactivity rules regarding Twitter et al, a New York Times editor took a few of us to task for not recognizing that this was just a case of a CYA – cover your ass – memo from lawyers. I responded that CYA can now BYA – burn your ass – when such memos become public, as they will, and speak for you.

This memo was all about how Journal journalists may – or actually may not – communicate, interact, and collaborate with the public (read: us). So it was a memo about us. The Journal didn’t understand how inherently insulting it was to say that it’s dangerous for journalists to talk with us.

The memo ended up exposing a cultural problem at the Journal. I got a private direct message from an executive there saying, “Be careful where you go on this, Jeff. You’re assuming more than Robert said.” I’ll write off the vaguely threatening tone to the economy of language on Twitter. I’ll also choose to reply here rather than in a direct message because I prefer to have this conversation in public. And I’ll tell that executive that, no, the memo said more than they think it said. It said it’s better not to use these tools to collaborate with the public. It said it’s better to let the product speak for itself than to open up their process. It said that being closed is better than being open. Oh, it said plenty.

[Correction: The direct message turns out to be about a prior critical post I’d made regarding the Journal and micropayments. My mistake.]

Rather than scolding me and other tweeters and bloggers for scolding them, the Journal’s executives should have listened. They got great advice from no less than VC Fred Wilson (Twitter investor, btw) telling them what they’re missing about the value of these new tools for journalism. Rather than trying to protect the way things have always been done in this new world, wouldn’t it be better to look at the new ways these tools enable journalists to do their jobs better, to involve and collaborate with the public in the process of journalism to produce better reporting, to reset the relationship of journalist and reader on a more equal and human level, to promote the good work of the journalists at the paper, and so on?

But this is where the Times editor is probably right: I smell lawyers. Someone likely went to them and said, “Protect us. There’s something new and strange in operation here. How could it harm us? Stop it.” That’s what lawyers do, right? They protect.

But protection, haven’t we learned, is precisely the wrong response to change today. Newspapers protected their past and they’re dead. They should have bravely experimented. What they needed instead of protection was the license to try and fail. Now I have known good lawyers who will try to enable you to do what you want to do. But at the end of the day, if they do that too much, they’re screwed because it’s not their job, really, to empower you. It’s their job, still, to protect you. But in the counterintuitive internet age, protection is no protection.

I also got an email from a Journal staffer about what appears to be a Twitchhunt in the Journal. I won’t reveal details because I don’t want to reveal the identity of the employee – because, clearly, interacting with me about the inner workings and process of the Journal is now against Journal rules. That’s just what the lawyers want to protect them from, right? Wrong. What should happen instead is that the execs at the Journal should be asking staffers such as this one how to take advantage of these new tools. They should have asked the public what it means to use Twitter wisely – what is the new definition of the words a Journal editor threw at me in Twitter: “common sense.” They should instill a culture of asking the public what they know before the story is done.

Is this the lawyers’ fault? No, it’s the fault of the culture at the Journal, a culture that clearly doesn’t understand the benefits of using these tools to open up and do journalism in new ways. But lawyers aid and abet that kind of thinking. They enforce it. They codify it. They make it seem OK. And then they become the voice of the company with the public. And that’s not protection. That’s dangerous. It’ll burn your ass.

Why Google should want Twitter: Currency

Here‘s a good clue as to why Google should be interested in Twitter. It’s not just search. It’s currency. Google isn’t good at currency. It needs content to ferment; it needs links and clicks to collect so PageRank can determine its value.

But in this report (full PDF here), Google chief economist Hal Varian and analyst Hyunyoung Choi demonstrate that Google search trends are good at predicting the present. That is, rather than waiting weeks or even a month to get aggregated figures on auto, retail, home, or travel sales to be collected and analyzed and released, Google search patterns can give a good indication of sales now.

Note that to do that, Google’s value is not in its analysis of content but in its collection of our behavior, which is faster.

Of course, Twitter is even faster, even more immediate. It collects what we’re doing and talking and thinking of doing right now. I’d love to see Varian et al take its data and put it through their algorithms.

Imagine the value of that knowledge, harnessed, for retail and manufacturing forecasting, stock and currency trading, and politics. There’s the vein of value in Twitter. Monetizing it may not come from advertising but from knowledge.

When analyzing the value of enterprises in the digital economy, it’s important to figure the value of its knowledge. I argue in my book that Amazon is really a knowledge company, that delivering books and stuff – atoms – is the price it pays to know more about our shopping than any other company on earth. Google knows the most about what we’re looking for. With maps and mobile, Google is also trying to be the company that knows where we are. Facebook knows the most about our relationships. And Twitter is headed to knowing more about what we’re doing and thinking. (Next: just wi-fi the brain.)

I tweet, therefore I tweet

I Twittered:

My son says his problem with Twitter is too much Twittering about Twitter. Judging by today, he’s right. And I just added to it.

Then David Weinberger, the Emeril of online thought, kicked it up a notch:

That used to be the case with blogging when it first started. Every other post (including mine) was about blogging. Blog blog blog blog.

If you want to get out ahead of the curve when the next new social writing phenomenon happens, be the one who never writes about it.

Herewith, I put myself behind the curve. And of course, now I’ll tweet about this blog post about twittering. Jane, stop this crazy thing.

LATER: Nice exchange in response to this on Facebook (which might as well be Twitter, so it’s still morally the same):
Eric Effron : It’s only natural, though. I suspect that when people first got telephones, they talked a lot about…telephones!
Steve Safran: Agreed. My parents still talk about how wonderful it is they can email.
Lamar Graham: My mother still calls to tell me she sent me an e-mail.
Steve Safran: I get that too, but I have a feeling it’s just a Jewish mother’s way of saying “why haven’t you answered it yet?”