Posts about tv news

Come reinvent TV news

lowell thomas

We’re going to reinvent TV news at CUNY on Sept. 19. Or rather, you will.

Do you have a wild vision for what TV news could or should be? Send it our way and you would win $1,000 and present your idea to an audience of TV people and TV disruptors at CUNY’s Graduate School of Journalism on Sept. 19.

You’ll be joining some innovators we know and have invited to the event to present their visions for TV’s possibilities: The conditions for everyone: You can’t present anything you’ve already done. You have to show something you (or your organizations) haven’t had the guts to do.

Your presentation could be how to summarize the news in 3 minutes better than TV does now in 22. It could be rethinking those never-ending weather reports with the brevity and informative value of Forecast.io. It could be making assets of value like backgrounders and explainers instead of just filling time. It could be rethinking the talk show to make it productive. It could be rethinking the sports report or the predictable sports interview. The presentation could be a few minutes of video or a storyboard or a sketch on a whiteboard; it’s the vision we care about — not the production value. The audience will be TV people — whose minds should be blown — and innovators — who should be inspired with new ideas, new possibilities.

Among those we’ve invited who are scheduled to come: Tim Pool of Vice; Fred Graver, creator of Best Week Ever on VH1, now handling TV matters at Twitter; Merope Mills, the new head of video at the Guardian; the folks at Fusion; Katie Couric and her new digital crew at Yahoo; Tom Keene at Bloomberg; Robert King, head of news at ESPN, and more.

The day won’t be about bashing TV news. I’ve already done that. No, this is about possibilities. We will concentrate on what TV can do well and about innovation. We will also explore the business of TV news and the reasons why this medium is ready to follow newspapers and magazines into the giant maw of disruption. Finally, it’s time to challenge the orthodoxies of TV news and rethink the form.

So if you have an idea for a way to reinvent TV news — a new method, a new segment, a new show, a new site or service — summarize it here. You could win $1,000 and and the chance to show it to people who might help make it happen.

If you’re interested in coming to the event, sign up here for updates and we’ll let you know when invitations open up. Also sign up there to get a reminder so you can watch the event on a live stream or afterwards on video.

This is the beginning of a crusade at the Tow-Knight Center and CUNY, where we are also starting a course this fall in reinventing TV news. Expect to hear much more on the topic from us.

Rethinking TV news, Part III: First, kill the stand-up

I was about to launch into writing a post about the most irritating habits of local TV news — starting with the most objectionable: the stand-up — when I got a surprising email from a producer at Fox Channel 5 News in New York: “We are working on a story about the most annoying things about local news,” he wrote. “Yes, we are really doing this. And it is for tonight.” I got a similar call from another network; more on that in a minute. So I spoke to the Channel 5 reporter for 10 minutes over Skype and they used one soundbite (which is another annoying thing TV news does, but I’m not complaining):

New York News

Points to Fox’ Joel Waldman for doing a stand-up ridiculing stand-ups.

Here’s why I hate the convention: The stand-up has zero journalistic value. It wastes time. It wastes precious reportorial resource. It turns the world into a mere backdrop for entertainment. It’s a fake. Take, for example, all the stand-ups we see these days at the George Washington Bridge because of the Christie scandal. Local TV news does it:

standup local 2

National TV news does it:

standup national

There is *no* reporting to be done at the bridge. None. There are no officials there. There are no sources to be found. The victims are long gone. So TV news wastes a reporter’s time and a crew’s time and the use of expensive equipment going to the bridge, standing there for an hour or more, where there is *nothing* happening, *nothing* to report. Why? Because TV thinks it must have video, style over substance, image ├╝ber alles.

Think of how TV news covers, say, the ongoing deliberations of a jury in a trial. The anchor tells us what they’ve told us and what they’re going to tell us. The anchor throws to a reporter doing a stand-up in front of a courthouse where, of course, the jury is sequestered and there is nothing to learn and thus nothing to say. The reporter gives us a bit more background and tells us the jury is still out. The reporter throws back to the anchor. The anchor says they’ll be sure to tell us when something happens. All that hoo-ha could be replaced with the anchor reading one sentence: “The so-and-so jury is still out.” Bonus points if the anchor adds: “For background, see our web site.”

And on the web site, the TV station could have a standing piece explaining the background on the trial for anyone who has missed it. They’d waste less of their airtime and be able to give us, the audience, the public, more stories and/or more substance — wasting less of our time. More importantly, they’d free up the reporter to, well, *report* something rather than just regurgitating what we already know and nothing new: journalistic dry heaves.

I have taken to shouting at my TV when I see stand-ups in front of crime scenes where nothing has happened in at least 12 hours. Or when I hear anchors, particularly on network news, wasting precious seconds with empty transitions after reports: “Still much to learn” (no shit). Or when I see faked b-roll of someone walking down a hall or typing or talking on a phone to create images and easier edits — except this isn’t reality, it is staged, faked for us (how journalistic is that?). Or when I see team coverage of weather sticking rulers in snow or breaking eggs to fry (or now freeze) or demonstrating that ice is slick or that wind blows. Or when I see someone being interviewed and looking off-camera when they really should be talking to us (Hello? We’re over here!). And that is just a list of the silly orthodoxies of presentation on TV news, to say nothing of the quality, depth, originality, utility, wisdom, and incisiveness of the content itself.

I shouted at my TV and it didn’t listen … until now. Not only did I get that email from Fox 5 New York, but when I was in Davos, I spoke to a crew from Fusion, the new partnership of Univison and ABC, and couldn’t resist poking fun at the form, turning from the producer asking questions off-camera and staring instead directly into the camera to beg them to give up this silly, stilted convention. They didn’t air it. [CORRECTION: Turns out, they did air it, starting at :35.] Instead, they called me into the studio for a conversation with anchor Jorge Ramos.

We talked about the conventions of TV news:

And then Ramos asked me for my advice to Fusion:

I said in my first post on reinventing TV news that I wouldn’t dwell on the negative — preferring in a second post to concentrate on new opportunities — yet here I have focused on the bad, the silly, the wasteful. For we do need to get rid of the idea that real television news, professional television news must have stand-ups and establishing shots and staged b-roll and frothy transitions. We need to clean away that ancient filigree to free up resources and time to make TV news better, because it can be.

* * *

Here is the complete, 11-minute Fusion conversation:

Jeff Jarvis on AMERICA with Jorge Ramos from Fusion America on Vimeo.

Rethinking TV news part II: Experiments with forms and models

Allow me to speculate on new forms and models for TV news after Part I of this post looked at what’s broken and what’s possible.

webcast1TV with many eyes: First, a tale… Roger Ailes’ brilliance at Fox News was economic, not political. He realized that chatting about the news rather than gathering it would get higher ratings at a far lower cost. Just one weakness: The Fox folk need someone to chat with. I know because I used to work a block away and was often called in at a moment’s notice to blather, but when the guest they really wanted arrived, they gave me the bum’s rush. So I was talking with an old friend, former boss, and News Corp. executive many, many years ago, telling her about the wonders of these newfangled things called webcams. Put one of those in Judge Napolitano’s house and office and he can come on the air to yammer about the latest trial at a moment’s notice. She had me talk with some Fox VP about the notion and he dismissed it out of hand because, of course, the quality [lower voice to stentorian TV voice when saying this] was not broadcast quality. (I am relieved I did nothing in the service of Fox News.) But of course, soon thereafter, his own network proved him wrong as Oliver North was jerkily (in as many definitions of the word as you like) broadcasting from the Iraq war over satphone. And I was doing regular segments on MSNBC’s Coast to Coast from my den at home. Suddenly and briefly webcams themselves were hot. Now they are indeed used to bring remote guests on screen.

Brady-Bunch-GridBut webcams still have not been used to their fuller potential. Since those days, I’ve wanted to see a show that could call on a panel of guests — new voices, like old people ready to talk about a change in Social Security or geeks about the latest from the NSA. Imagine Wolf Blitzer’s giant screen as a matrix with a dozen people on it, and below each is a line of text — now a tweet — with his or her thoughts so Wolf can point to any of them to bring them on air. That was my old idea.

I was talking with someone smart about this the other day and he asked why we’d need Wolf. The audience is Wolf. A user, given a proper tool, can select who to hear from and broadcast the result: May the best show win. The audience can also go out and find new streams and add them to the mix. Imagine how useful that would be at a live event with many cams and phones trained on the action from different perspectives. Imagine, too, that the people formerly known as the audience can be a resource to answer questions (that’s what the chat room does in TWiT shows) or ask questions and thus direct coverage.

Now a webcam is far more than a cheap, remote camera without a satellite truck. It is a window onto new worlds of witnesses, experts, commentators, and people affected by the news: new voices, new perspectives. The prototype tool for this pretty much exists in Google+ Hangouts; I’d start experimenting with it to cover events and have topical discussions. Former local anchor Sarah Hill was a pioneer using Hangouts in her show. Huffington Post TV and TWiG have used Hangouts as well. But I think the tool can be pushed much more, having people use their phones not just for video selfies but for reporting from the field. Or when news breaks around an issue that affects one community’s or another’s lives, instead of having the same old “experts” on, why not seek out the voices of those affected by the news and have them on to get new perspectives? Or when you do have an expert, instead of having just one interviewer question her, why not have more experts or more people from an affected community ask their questions? There are a million TV cameras out there now. There are a million possibilities.

The (very) latest: Cable news’ greatest strength — breaking news — is also its greatest weakness, for after someone has read to us what’s known now, they just keep repeating the same facts (or speculations) and looping the same video, trying to fool us into thinking we’re up to date when they might not be. That’s because they have the constantly open maw of a channel to fill and they have competitors.

Online, I can imagine another way to cover breaking news, inspired by Wikipedia. Wikipedia offers a snapshot of what is known now. If nothing new emerges in an hour, no one feels compelled to update the page. Imagine if an online news service offered us the promise of (a) summarizing what is known about a breaking story now, (b) updating only when something new is know, and (c) alerting us when that occurs and giving us the choice whether to watch the latest. So we go watch a video on, say, Yahoo or NBC, to get the latest, whether that takes two or five or 10 minutes to report. Then we can go away and do other things, secure in the knowledge that when more is known, we can be alerted to watch a new video. This benefits the provider because we have elected to follow or subscribe to its updates (a la Cir.ca). If the provider abuses the privilege and sends us constant alerts, we’ll soon ignore that boy crying wolf. If you come into the middle of a story and need background, well, see the next idea.

Explainers and backgrounders: A bit of background before I get to the idea about background: I’ve been thinking a lot lately about deconstructing the time-honored article into assets and paths. When I draw an inverted pyramid in my classroom — the lede or what’s new on top, the nut paragraph that sums up the story next, the background paragraph next, and so on — I tell the students that the background graph ill serves everyone, giving too little to the newcomer and too much to the expert. What should it be online? I ask. A link, they dutifully respond. A link to what? Where to do we get our background these days? Wikipedia. Where do we get what’s new? Often Twitter. Where do we get explainers? Places like the Economist. Thus the article is unbundled into assets that can be made and maintained by various parties with various paths through them. Well, can’t TV — once freed of its linear prison — do the same?

Now imagine if one built and maintained a storehouse of explainers and backgrounders. They would not be ephemeral, gone with the last minute as on old TV. They would be assets that can get viewers and links over time, building value and reputation. They can also be updated. Video, known for dumbing down the news, could smarten itself and us up.

russertWhy video? Because, as I said in Part I, TV is good at explaining and demonstrating things. Explaining need not mean going crazy with computer graphics and interactivity or those now-hackneyed whiteboard animations with the hyperactive, disembodied hand making cute but uninformative pictures. No, I mean somebody who knows what the hell she’s talking about standing in front of a white board and ‘splaining something. That reminds me of the greatest invention in the history of television news graphics: Tim Russert’s whiteboard.

Backgrounders are a close cousin to explainers. Now return to the idea above about breaking news: You are watching updated segments giving you the latest on a developing story. But you don’t want to hear the background over and over again. Or if you come into the story late, you need background. So why not separate that into a distinct asset that can be maintained and updated, a la Wikipedia but with video and photos as appropriate?

silent film dialogueSilent (mobile video) movies: Media of all sorts are looking at mobile as just another content-delivery mechanism. I think it is many other things — a relationship-building tool (more on that soon) and also a time-waster. How do we use our phones most of the time? Not to make phone calls, but to (1) communicate by other means and (2) kill a few minutes while we’re waiting in line at the bank or waiting for a bus — that is when we encounter content. In those moments, most of us are not going to browse through a dozen pages on a news site or get ourselves some of that long-form journalism we hear so much about now and we’re not going to bother to get out earphones so we can watch and listen to TV news. And unless we’re assholes (like the ones on the Acela who don’t just talk on the phone but talk on the speakerphone … but that’s a rant for another day) we’re not going to play the sound on video and disturb the others on line with us. So it occurred to me that news video for mobile should resemble silent movies: big text and muted video where the video is appropriate and not just there to fill time.

Depth (with the good bits): I want to see TV give me depth — rich interviews, as Leo Laporte suggested for Katie Couric in Part I (see Tim Pool’s 18 minutes with Kim Dotcom or any Howard Stern interview hitting an hour and a half), or full video of an event, say — but I also want to get to the good bits. So what I really want is a user interface that lets us deep-link into an annotate and thus share or embed those bits. Of course, that technology exists — you can share a YouTube video from any spot — but I don’t see much video news taking advantage of it because TV producers, like print editors, want to deliver finished products. But I’ll bet that the ironic result of letting people cut to the good stuff is that more people will watch long video and more producers will make it. So let the interview go on and on. Don’t choose the sound bites for us. Let us choose them. Or let us watch the whole thing. TV no longer forces us to watch one same-size-fits-all product; it can give us choice.

What other experiments in the form of TV news can you imagine?

In Part III, I’ll look at business models, at legacy TV, and at some of the comments left on these posts.

Rethinking TV news, Part I: What’s broken, what’s possible

ron burgandy breaking news

Most TV news sucks. But I don’t want to dwell on that.

I’d like to see TV news be reinvented, yet I’m astounded so little innovation is occurring in the medium. That could be because TV news is in better financial shape than print (for now). It could be because in a highly competitive market, no one wants to leave the pack and risk failure trying something new. Still, network TV’s audience is lurching toward the grave; cable news is struggling; and Pew says that for the once-indomitable local TV news, “future demographics do not bode well.” Like newspapers and magazines before them, broadcasters need to change, to take advantage of opportunities to work in new ways, to fend off the digital competitors who are sure to grasp the chance to disrupt, and simply to improve.

TV news is stuck holding onto its orthodoxy of inanity. It wastes resources trying to fool us with stand-ups at sites where news occurred 12 hours before and where there is nothing left to witness or report. It repeats much, saying little. It adores fires that affect few. It goes overboard on weather. It gives us BREAKING NEWS that isn’t breaking at all but is long over, predictable, obvious, or trivial. It gullibly and dutifully flacks for PR events created just for TV. It presents complex issues with false and simplistic balance. It speaks in the voice of plastic people. It stages reality (no that guy in the b-roll isn’t really typing on his laptop). It has little sense of the utility of what it presents. And did I mention its pyromania?

But I don’t want to dwell on that.

I want to dwell on what TV could do well, on its strengths and opportunities. TV can summarize, sometimes too well perhaps, but delivering a quick overview of what’s happening is a useful function of news. It can curate, bringing together divergent reports and viewpoints. It can explain a complex topic and doesn’t have to dumb it down. It can demonstrate. It can convene the public to action. It can collaborate, having witnesses share what they are seeing and what they know. It can discuss and doesn’t have to shout. It can give voice to countless new perspectives now that everyone has a camera on laptop or phone. It can humanize without cynically patronizing or manufacturing a personality.

There are sprouts of innovation in television (folks I know working in video online object to it being called television but I say they should co-opt the word, the medium, and the form). That innovation is generally not coming from other media companies, for newspapers and magazines have made the mistake of aping broadcast TV when they should exploring new directions. And the innovation that is occurring doesn’t take the form of incremental adjustment to the familiar form of TV news. Instead, true innovation is unrecognizable as television. On one end of the spectrum, there’s the six-second self-parody of viral video shallowness that is Vine as news. On the other, there’s the TWiT Network (of which I am a part), where we geeks can yammer on about single topics — Google, security, Android — for devoted if small audiences for two hours.

When Katie Couric announced that she’d be moving to Yahoo and NPR’s Weekend Edition asked me to yammer about it, I took the opportunity to push my own agenda and wish that Couric and Marissa Mayer would reinvent TV news because they’re both smart; Couric knows the form so well she knows what to break; Mayer is a disruptive innovator; and Yahoo needs to be something *new* not merely something changed.

And so then I started asking some folks what they’d suggest. I asked TWiT’s founder, Leo Laporte, and after more than 10 minutes’ discussion on two shows — hey, we have all the time in the world — he said that instead of giving us the news — we already get that — he’d want to see Couric give us rich interviews with newsmakers. I like that. When Katie was on Howard Stern’s show weeks ago, I called in to ask about him having a pure interview show on TV, since he has had a remarkable run of amazing interviews lately. Besides Charlie Rose, who really does that on TV?

I asked Michael Rosenblum about reinventing TV news. He has reinvented his share of newsrooms, converting the old three-person crews to so-called one-man bands, teaching people how to tell stories with video and without the silly conventions of stand-ups, establishing shots, b-roll, and cotton-candy scripts. He told me about returning from the UK, where he taught a few dozen journalists at the Independent and Evening Standard how to gather video news with their iPhones. If they can do it, anybody can.

I asked Shane Smith, founder of Vice, which just announced the start of a new news channel in 2014 (below), and he talked about the net’s ability to bring many new voices into the news.

Vice was smart enough to hire Tim Pool the guy who broadcast Occupy Wall Street live for 21 hours straight. Pool’s not sure what to call himself — a mobile journalist, a social journalist. Take a look at how he covered protests in Turkey, where he was the first journalist so far as he knows to broadcast live using Google Glass — the true eyewitness.

A few weeks ago, Pool came to my class and then sat in my office and so I asked him about the future of TV news. Speculating together — having nothing to do with Vice’s future plans — he didn’t start talking about video. He started talking about people — witnesses and commentators and how to find the best of them and connect them — and about technology and about user interfaces. There I started to hear the beginnings of a new vision for TV and news in which video is just one tool to use.

So how would you reinvent TV news? What advice would you give Katie Couric? What advice would you give the next Tim Pool? At CUNY’s Tow-Knight Center, I’d like to embark on projects to rethink the form of TV news, its relationship with the public, and its business models. What would you like to see us do? Try not to dwell on mocking the form and its weaknesses — Ron Burgundy has done enough of that for a lifetime (plus a sequel). Try instead to imagine you are a young (reincarnated) William Paley with all these tools and all these possibilities at hand. What do you invent? In Part II, I’ll add my own wishes and speculation.