Doc Searls is giving the closer at Syndicate.
He says the problem with search is that it isn’t live. He says that search engines see the web as a static thing. But he says they do search the live web, they just hide it.
Yahoo has a news search with a blog search under beta but, he complains, it’s on the right side of the page where we’re trained not to look because that’s where ads go. Google’s blog search is there but hidden and he asks why it’s not included in the main search. He emphasizes that the live web is more than RSS and blogging; you know the list.
Repeating a wonderful line from his blog, he says that “the best blogging is about rolling snowballs.”
: UPDATE: See Doc in the comments clarifying what I mucked up. And see this post with a much, much better blogging of the talk. I got interrupted with a phone call and didn’t do it justice.
I’m at the Syndicate conference in New York. Just did the unkeynote. Have no idea whether it worked. You tell me.
: The meatiest thing that came out of it was a lot of confusion and complaint about the state of tagging. It’s time for taggercon.
: Richard Edelman, who’s becoming known as the most clueful flack, says that they are getting rid of the “message triangle,” the old, accepted wisdom of media training that taught the speaker to keep coming back to three points no matter what the question is. He says the John Kerry failed in his debates because he was too-well trained; he kept coming back to those points. Too much training reduces credibility, he says.
He says that PR people in the future should be “chief listening officers.” Yes, but that should be the job of all execs, no?
: Thinking about it, I’d do the unkeynote differently, modeling it more on the unconference. It needs to start with a goal — a question to answer, a problem to solve, a debate to surface or settle, so people try to pull together to some end and the conversation isn’t random … and so the unkeynoter can bring the conversation back on course when it veers off (as this one did). Lesson learned.