Google has released a social-graph API, which in theory — though, unfortunately, not in practice — is what the internet is all about: relationships and connections.
I’ve said it before:
The internet doesn’t need more social networks. The internet is the social network. We have our identities, interests, reputations, relationships, information, and lives here, and we’re adding more every day. The network enabler that manages to help us tie these together to find not just connections or email addresses or information or songs but people — friends, colleagues, teachers, students, partners, lovers — across this open world, that will be the owner of the biggest network of them all: The Google of people.
So with its social-graph API, is Google trying to become the Google of people (or beat Facebook to it)? Yes, but the problem is that this relies on explicit, semantic links we just don’t use. It wants us to include rel= links when we link to someone defining the relationship. I just don’t see that happening. Sometime ago, the semantic folks wanted us to put vote links in (marking them as positive or negative); it never took off.
Here’s Brad Fitzpatrick of Google explaining the API:
I believe the killer social graph app will be the one that sniffs and understands our relationships without our having to take explicit action or by exploiting the actions we take for different reasons. Facebook exists to help us organize our friendships and in the process of doing that, it knows who are friends are (unless you’re one of those who befriends everyone). When I take pictures of people on Flickr or Facebook and they get tagged, it must mean I was there with them. When I tag them, it must mean I know them. When people follow me on Twitter — and vice versa — a relationship of mutual interest is defined. When I join a group at Facebook or Yahoo, another relationship of interest is there. When I go to a MeetUp with someone, both interest and physical meeting are established. When I link to someone’s blog, that, too, defines a relationship and the definition becomes only more explicit if we know who writes that blog and whether they have any other relationship with me. On my blog, I want to link you to the other things I do online, my other identities, and I can do that through ClaimID. Witness:
When you put all those relationships together with my identity and the actions among us, you start to draw the real social graph, the true social network that is the internet.
OK, so what? What benefit is that to me or anyone else? Well, it’s another way to visualize and manage my relationships. We can layer on this content and memes and see where they start and how they spread and that starts to define leadership and curiosity and credibility.
The internet is less about content than relationships and teh true social graph will show us those relationships.