Here, friends, is the introduction to my new book, Public Parts: How Sharing in the Digital Age Improves the Way we Work and Live, complete and free. It’s a summary of the thinking in the book.
The excerpt is in Scribd because that maintains the formatting and pretty typography. (Click on the full-screen button at the bottom of the player to blow it up, or click on the link atop to go to the Scribd page.)
Also, below, is the audio version of the intro — with me at the mic, oft-edited.
I’d be remiss if I didn’t tell you that you can go here for links to preorder the book, which is released on Sept. 27. And here is the schedule for the book tour, as it stands.
Here’s the audio excerpt. (If it’s not showing up, try this link; the embed has been a bit wonky for me.) By the way, audiobook fans, you can’t preorder the audio version — oddly — but it will be on sale promptly on Sept. 27.
Fortune’s Jessi Hempel writes a wonderful review of Public Parts, I’m proud to say.
“Privacy has its advocates. Jeff Jarvis has made himself an advocate for publicness. In Public Parts: How Sharing in the Digital Age Improves the Way we Work and Live, the original Internet optimist argues that if we become too obsessed with guarding all personal information on the ‘Net, we’ll miss important opportunities that come with making information available.
“It’s a refreshing take on a topic often covered by people who feel that the Internet — and in particular, social networks like Facebook and the vast amount of personal data that flow within them — threatens to imperil our children and undermine our society. . . . .
“His book is not so much a rallying cry for tweeting your breakfast choices and blogging your company financials as it is a field guide for how to navigate this new technology with optimism rather than fear.”
So I was angry. Watching TV news over dinner — turning my attention from scandals in the UK to those here and frankly welcoming the distraction from the tragedies in Norway — I listened to the latest from Washington about negotiations over the debt ceiling. It pissed me off. I’d had enough. After dinner, I tweeted: “Hey, Washington assholes, it’s our country, our economy, our money. Stop fucking with it.” It was the pinot talking (sounding more like a zinfandel).
That’s all I was going to say. I had no grand design on a revolution. I just wanted to get that off my chest. That’s what Twitter is for: offloading chests. Some people responded and retweeted, which pushed me to keep going, suggesting a chant: “FUCK YOU WASHINGTON.” Then the mellifluously monikered tweeter @boogerpussy suggested: “.@jeffjarvis Hashtag it: #FUCKYOUWASHINGTON.” Damn, I was ashamed I hadn’t done that. So I did.
And then it exploded as I never could have predicted. I egged it on for awhile, suggesting that our goal should be to make #fuckyouwashington a trending topic, though as some tweeters quickly pointed out, Twitter censors moderates topics. Soon enough, though, Trendistic showed us gaining in Twitter share and Trendsmap showed us trending in cities and then in the nation.
Jeff Howe tweeted: “Holy shit, @JeffJarvis has gone all Howard Beale on us. I love it. And I feel it. Give us our future back, fuckers. #FUCKYOUWASHINGTON.” He likes crowded things. He’s @crowdsourcing. He became my wingman, analyzing the phenom as it grew: “Why this is smart. Web=nuance. Terrible in politics. Twitter=loud and simple. Like a bumper sticker. #FuckYouWashington.” He vowed: “If this trends all weekend, you think it won’t make news? It will. And a statement. #FuckYouWashington.”
And then I got bumped off Twitter for tweeting too much. Who do the think they are, my phone company? Now I could only watch from afar. But that was appropriate, for I no longer owned this trend. As Howe tweeted in the night: “Still gaining velocity. Almost no tweets containing @crowdsourcing or @jeffjarvis anymore. It’s past the tipping point. #FuckYouWashington.”
Right. Some folks are coming into Twitter today trying to tell me how to manage this, how I should change the hashtag so there’s no cussin’ or to target their favorite bad man, or how I should organize marches instead. Whatever. #fuckyouwashington not mine anymore. That is the magic moment for a platform, when its users take it over and make it theirs, doing with it what the creator never imagined.
Now as I read the tweets — numbering in the tens of thousands by the next morning — I am astonished how people are using this Bealesque moment to open their windows and tell the world their reason for shouting #fuckyouwashington. It’s amazing reading. As @ericverlo declared, “The #fuckyouwashington party platform is literally writing itself.” True, they didn’t all agree with each other, but in their shouts, behind their anger, they betrayed their hopes and wishes for America.
@partygnome said: “#fuckyouwashington for valuing corporations more than people.”
@spsenski, on a major role, cried: “#fuckyouwashington for never challenging us to become more noble, but prodding us to become selfish and hateful…. #fuckyouwashington for not allowing me to marry the one I love…. #fuckyouwashington for driving me to tweet blue.”
@jellencollins: “#fuckyouwashington for making ‘debt’ a four letter word and ‘fuck’ an appropriate response.”
@tamadou: “#fuckyouwashington for giving yourselves special benefits and telling the American people they have to suck it up or they’re selfish.”
@psychnurseinwi: “#fuckyouwashington for having the compromising skills of a 3 year old.”
I was amazed and inspired. I was also trepidatious. I didn’t know what I’d started and didn’t want it to turn ugly. After all, we had just witnessed the ungodly horror of anger — and psychosis — unleashed in Norway. I’ve come to believe that our enemy today isn’t terrorism but fascism of any flavor, hiding behind anger as supposed cause.
But at moments such as this, I always need to remind myself of my essential faith in my fellow man — that is why I believe in democracy, free markets, education, journalism. It’s the extremists who fuck up the world and it is our mistake to manage our society and our lives to their worst, to the extreme. That, tragically, is how our political system and government are being managed today: to please the extremes. Or rather, that is why they are not managed today. And that is why I’m shouting, to remind Washington that its *job* is to *manage* the *business* of government.
The tweets that keep streaming in — hundreds an hour still — restore my faith not in government but in society, in us. Oh, yes, there are idiots, extremists, and angry conspiracy theorists and just plain jerks among them. But here, that noise was being drowned out by the voices of disappointed Americans — disappointed because they do indeed give a shit.
Their messages, their reasons for shouting #fuckyouwashington and holding our alleged leaders to higher expectations, sparks a glimmer of hope that perhaps we can recapture our public sphere. No, no, Twitter won’t do that here any more than it did it in Egypt and Libya. Shouting #fuckyouwashington is hardly a revolution. Believe me, I’m not overblowing the significance of this weekend’s entertainment. All I’m saying is that when I get to hear the true voice of the people — not the voice of government, not the voice of media, not a voice distilled to a number following a stupid question in a poll — I see cause for hope.
I didn’t intend this to be anything more than spouting off in 140 profane characters. It turns out that the people of Twitter taught me a lesson that I thought I was teaching myself in Public Parts, about the potential of a public armed with a Gutenberg press in every pocket, with its tools of publicness.
* * *
For an excellent summary of the saga as it unfolded on Twitter, see Maryann Batlle’s excellent compilation in Storify, as well as Gavin Sheridan’s Storyful. CBS News Online’s What’s Trending was the first in media to listen to what was happening here. David Weigel used this as a jumping off point for his own critique of Washington and the debt “crisis” at Slate. Says Michael Duff on his blog:
Everybody knows you guys are running the clock out, waiting for the next election. But you can’t have it both ways. You can’t go on TV to scare the shit out of us every day and then expect us to wait patiently for 2012.
You can’t use words like “urgent” and “crisis” and then waste our time with Kabuki theater.
Either the situation is urgent and needs to be solved now, or it’s all just an act that can wait for 2012. This isn’t 1954, gentlemen. The voters are on to you now. We know you’re playing a game and we know you’re using us as chess pieces.
That’s why #fuckyouwashington is trending on Twitter. We’re tired of being pawns.
Every politician in Washington needs to pay attention to this outrage, and remember who they’re working for.
And then there’s this reaction from no less than Anonymous: “@jeffJarvis you’ve started a shit storm. Nice going.”
: MORE: Handelsblatt writes about the Twitter movement.
Among the most deliberate and abhorrent mass violations of privacy committed in recent memory did not come as a result of technology, social services, databases, hackers, thieves, leakers, or governments. It was an act of a news organization, News Corp., which hacked into the phones of a reported 4,000 people, including not just celebrities but dead children and the families of the victims of terrorism and war.
The oh-so-rich irony is that this comes from the same company that, through its Wall Street Journal, fancies itself the protector of our privacy. The Journal would have us believe that web sites, technology companies, advertisers, and retailers are the enemies of privacy. No, it was their own corporate colleagues, their fellow journalists.
The solution to this threat to privacy is not to change technology or even the law. It is to enforce the laws, norms, and mores that already exist and hold to account the criminals and those responsible for their actions. That is, the managers of News Corp. That is, the Murdoch family.
This is not a matter of technology but of corruption.
Killing the offending News of the World is — I agree with the Guardian — a deeply cynical act. Some relatively small number of the paper’s employees was responsible for these acts — they’re presumed to be gone already. Now all of them are out of a job. Now a 168-year-old newspaper is dead — and it’s not as if we have any to spare. But the bosses responsible for the coverup remain.
The Murdochs apparently believe that they have amputated the offending limb and that’s that. But the toxin still flows in the bloodstream.
Mind you, I’m not your stock Murdoch basher. I worked for News Corp. in the ’90s, when I was TV critic at TV Guide, when the company owned it. I launched a magazine there and then went to work briefly at Delphi Internet when the company bought it (escaping in the nick of time before the first of many News Corp. internet disasters ensued). When News Corp. bought Dow Jones, I told reporters that I had not seen interference from Murdoch the way I had at revered Time Inc. That is to say, I defended Murdoch.
A further disclosure: My next book, Public Parts, was to be published, like my last one, by News Corp.’s HarperCollins. But I pulled the book because in it, I am very critical of the parent company for being so closed. It’s now being published by Simon and Schuster.
One more disclosure: I write for and have consulted for the Guardian, which has dogged this story brilliantly and triumphally.
Now having said all that, I’ll say this: News Corp. and its culture are simply corrupt. I’ll ask you this: Could you imagine such crimes occurring at Google? Wouldn’t these crimes mortally damage its brand? Could you imagine News Corp. taking Google’s pledge to do no evil? Those are rhetorical questions. The answers are obvious.
I’m most appalled that News Corp.’s crimes occur under the banner of journalism. Ah, professional journalism, which holds itself up above the supposedly nonexistent standards of bloggers and mere citizens and witnesses. Journalism, here to protect, educate, inform, and represent us.
I doubt we’ll end up with a Nixonian moment: What did Rupert know and when did he know it? But we can’t say the same for his son, James. See the Guardian’s annotation of James’ statement today (a new form of journalism, by the way), which only raises more questions. He is in charge of News International, the offending division. He is set to take over the company. The company is almost set to take over Sky.
I’m generally a critic of regulating speech and thus media. But the UK regulates media and I can’t imagine a better time to do so. What will the government do? If it allows the Sky acquisition to go through, then it makes a lie and laugh of its authority. Meanwhile, what can the profession do to amputate this diseased arm, News Corp.?
I know I sound strident here. I know some will properly accuse me of being late to the bonfire, having just confessed that I’d defended Murdoch. But the two go together. I was willing to give the Murdochs their rope. Now they’ve hung themselves with it.
The story’s a long way away from America. But News Corp. isn’t. Now all of us who live under its influence deserve to ask what they will do to fix the company’s corrupt culture that allowed these crimes. We can ask. But I don’t expect answers.
I fear we are on the verge of fetishizing privacy. Well, we’re not — but our media and government are.
Yesterday I got a call from a journalist about Google+ and its Circles. He was not at all hostile to Google, Facebook, or social, but even so, implicit in his questions was a presumption that privacy is our highest priority in social services.
Think about that for half a minute and the absurdity of it becomes apparent. We don’t come to social services to hide secrets; that would be idiotic. We come to share.
The journalist said that people must be afraid of being public. Think about that for the rest of a minute: Media and government have held a monopoly on publicness as they have owned the megaphone and soapbox. Now the internet gives the rest of us the ability to be public and these long-public people think we are scared of what the have? How patronizing of them.
The meme about Google+ Circles is that it beats Facebook on privacy because it gives us upfront control over whom we share with. That’s true: Every time I share something I make a decision about whether to share it with the public or some of my circles. That is better, clearer, and easier than digging into Facebook’s settings once and for all to silo my world. It is better than not bothering to change those settings and depending on Facebook’s defaults, only to find them change and become more public. Google+ got to learn from Facebook and start with Circles to enable this difference.
Except I have watched my own behavior with Google+ lo, these 36 hours and I find at when I share with less than everyone it is not out of privacy or security needs. It’s out of relevance. I may have something to tell my TWiT colleagues or my fellow journowonks that would bore everyone else who follows me. So I restrict my audience not to keep a secret but to reduce noise for them, which I can’t do on Twitter or can’t easily do on Facebook. I am still sharing; it’s better sharing.
The journalist talked about Zuckerberg and Google wanting us to share — and they do because, as I’ve said, they depend on getting us to generate more signals about our interests, needs, and desires so they can gi e us more relevant, thus valuable content, services, and advertising. But in the journalist’s phrasing I heard him implying that Zuckerberg and Page were squeezing stuff out of like toothpaste tubes, against our wills.
Nonsense. As I say in Public Parts, 600 million people can’t be wrong. We are sharing a billion things a day on Facebook alone because we want to, because we find value in it. That’s where the discussion should begin, with the power of publicness, not with the presumption of privacy.
I was delighted yesterday to see a senator — Pat Toomey of Pennsylvania — warn his colleagues against “breaking the internet.”
Some are in such a rush to regulate the net and protect what they and media think is our highest priority — privacy — that they threaten to both hamper how sites and services and operate and how they can sustain themselves.
Jay Rockefeller is pushing do-not-track. John Kerry and John McCain have a privacy bill. Al Franken has a bill to limit sharing of location data with third parties (those “third parties” are becoming the boogeymen of the digital age, though they are often just companies that serve ads, provide web services such as analytics, and sell us stuff).
I’m not suggesting that all this legislation is bad. We do need privacy protections. Sites must give us greater and clearer control over what we share to whom and why (as Google seems to have done with its Circles). Phones should not be storing information about what we do without our knowledge and without giving us control over it. Stipulated.
But I fear unintended consequences. Rockefeller’s do-not-track could pull the advertising rug out from under web sites, forcing some of them to go behind a pay wall — if they can — and killing other sites, reducing the content on the web. Franken’s location bill, I learned this week, does not have a carve out for sending data to ad-servers (they are dreaded “third parties”), which could kneecap the local-mobile content industry before it even starts.
Politicians and media companies are coming at these questions at the wrong starting line: as if we go to the internet to take a piece of private information and squirrel it away there. That’s not what we’re doing. We’re sharing.
: MORE: On Twitter, @hasanahmad complains that when sharing a photo with a circle members of that circle could share it in turn and then it becomes more public.
Yes, absolutely. That’s how life works. You tell a friend something. Then, as I say in Public Parts, the responsibility for what to do with that lies with that friend; what you’ve said is public to that extent and whether it becomes more public is a decision your friend will now make. It may be fine to share in turn; it may not be. You’d need to set those conditions with that friend before sharing. And if you don’t want the friend to share, maybe you shouldn’t share. The issue here isn’t technology. It’s people. No change there.
So I asked my Twitter interrogator what he proposes we do about this: Put license conditions on the photo we share? Sue the friend?
This is where Eric Schmidt is right. I’ll paraphrase him: If you want to hide something, the worst place to do that is on a social network. That’s where you share. Your brain is where you hide secrets.
: SEE ALSO: Jonathan Allen on sharing for purpose v privacy.
I just want to get this on the record and off my (fully clothed) chest: I was wrong about Anthony Weiner.
I’d said nothing about the whole hoo-ha because I didn’t think it was worth the attention. Then I got a call from Howard Kurtz’ Reliable Sources to come on last Sunday and talk about it. My wife said, Why are you doing that? I said, I’ll be on the right side. As always, she was right. On the show, I said that media were using this as an opportunity for sophomoric jokes and that the fuss over a penis was a symptom of American Puritanism. What’s the worst that happened here? I asked: So what if he had a stupid picture on his phone and accidentally tweeted it, so long as he wasn’t sexually harassing anyone? But that’s not the worst that happened.
Weiner lied. That is the story. That’s what haters said in email to me after the CNN segment. They were right.
What’s most amazing to me is that anyone in politics in this age could still be stupid enough to think that the coverup won’t be what kills them. That’s not just a matter of the age of publicness and the net that I write about. It is perhaps Richard Nixon’s most important legacy. I gave Weiner too much credit when I thought he must have figured this out.
The personal irony for me is that I’ve long thought Weiner is a weasel. I chose to overlook that in this case. Wrong again. I confronted him at a Personal Democracy Forum a few years ago (it so happens that PDF11 is going on right now) over his support of noxious legislation to raise fines on so-called indecency on broadcast. Weiner would go onto Howard Stern’s show as an alleged fan to get the attention but then he’d turn around and throw Stern, the First Amendment, and freedom of speech to the wind for a politically expedient vote. So he voted with prudery and isn’t it always the case that the prudes are the ones with something to hide? Now we see what he was hiding.
I’m trying to pull back from my personal embarrassment and stupidity at giving this shmuck the benefit of the doubt and see the lessons here about our age of publicness. There are many. It fascinates me that Twitter provides such an easy way for people to connect for *any* purpose. It astounds me that Weiner thought he could do this under his name with his face and think it would not end up being a public act. Once he was public to the extent of sharing with one person — a stranger — then it’s nothing for that to be shared with the world in an instant. All this affirms my belief that the only sane way to operate in one’s life today — as a public figure especially — is as if *anything* you do can and will be seen by *anyone.* I would still like to think that eventually this will lead to an assumption, a default of transparency.
But then, I keep forgetting the calculate into this view the forgetful, venal stupidity of the public official. That’s where I was wrong. Have I said that enough?
: I emailed a link to this post to the people who emailed me after the CNN segment. They were nasty in how they said it but they were right.
That is the message I would like to bring to the e-G8 summit on the internet gathered by French President Nicolas Sarkozy this week in Paris.
I am apprehensive about a meeting of government and industry that begins with the presumption that they wield authority over the internet, the people’s internet. Cory Doctorow decided not to attend, declaring it a “whitewash” for regimes that are at “war with the free, open net.” Perhaps that’s the right decision. Given the chance to go, I decided to witness it up close and say what I have to say so at least I can say I said it. And that is this:
The internet was born open, free, and distributed. As conceived and built, all bits are created equal. It must stay that way. Sarkozy called this meeting to discuss the growth of the internet. It will grow only if it is open and free.
Like John Perry Barlow, I believe that governments have no sovereignty in the net. There is no consent of the governed as there are no governed there. Governments are not the appropriate bodies to protect the internet. When one government assumes that authority, all will. If the U.S., the U.K, the E.U., the U.N., or the G8 impose their wills on the net — no matter how benevolent they claim to be (and none should be trusted) — then China, Iran, Turkey, Saudi Arabia, and no end of tyrants and despots will also claim the right to govern the net. We will end up living under the high water mark of regulation. That means the death of the open net and all it affords society. Instead of reducing the internet through regulation, government should protect the internet.
Companies are also not to be trusted as protectors of the net. Even as I praised Google for at long last deciding to stop doing the bidding of censorious Chinese dictators, it was negotiating a cynical devil’s compact with Verizon to apportion the net into a neutral wired net and a constrained wireless net. No, companies are not to be trusted. The most appalling thing about the Google-Verizon-FCC pact was that the people were not at the table. These companies and agencies presume to cut up our internet and do not even try to give the appearance of including us. That is the dangerous vacuum they try to fill.
Some argue that protecting net neutrality is a form of government regulation. At South by Southwest, Sen. Al Franken convincingly counters that all net neutrality is doing is assuring that the internet is not changed, not perverted from its original state of freedom. He exhorted the crowd of net people, creative people, and entrepreneurs: “It is time for us to use the internet to save the internet.”
The pity is that this meeting on the future of the internet and its growth was called by a head of state and not by us, the people of the net. We have only ourselves to blame. Imagine if this meeting had instead been called by some other body closer to the people with preservation of net freedom as its agenda: an Electronic Frontier Foundation, a Mozilla Foundation, a Berkman Center, SXSW, a university, students in Egypt, an ad hoc disorganization of people online… who?
And what would such an assembly do? I have argued that we need to have a discussion of the principles of the net. I don’t think we will ever get much past discussion, as I do not want to see the imposition of governance on the net from government or corporations or self-appointed bodies, either.
But we must have an open and vigorous discussion of principles so we can discern the shape of our beliefs. In the course of that, I argue at the conclusion of my book Public Parts, “some truths will become self-evident. We will come to examine what matters to us and what we must protect. We will expose different views, priorities, dangers, and needs. Most important, we will have an expression of some principles to point to when powerful institutions try to control our net and diminish our publicness, power, and freedom.”
I welcome the discussion in Paris. I wonder about context set by the convener and the congregants it gathers. Yes, government should be at the table. See German Justice Minister Sabina Leutheusser-Schnarrenberger also calling (auf Deutsch) for a debate over digital values. Yes, companies should be at the table. Like it or not, they build the net. But the table should be ours, not theirs.
I. We have the right to connect.
II. We have the right to speak.
III. We have the right to assemble and to act.
IV. Privacy is an ethic of knowing.
V. Publicness is an ethic of sharing.
VI. Our institutions’ information should be public by default, secret by necessity.
VII. What is public is a public good.
VIII. All bits are created equal.
IX. The internet must stay open and distributed.
The last one is the internet’s best protection: its own structure. To the leaders gathered in Paris, I say of that architecture: Primum non nocere. First, do no harm.
* * *
I am also set to be on a panel about privacy and data. There, I plan to say that the framing of the discussion is limited and prejudicial. Why is the discussion about privacy? It should also be about protecting publicness.
The internet is our greatest tool of publicness ever. It is everyperson’s Gutenberg press. It enables anyone to speak to everyone. It allows revolutionaries to organize and supports their revolutions. It brings transparency to governments and markets. It helps us find and organize our own publics, across boundaries, apart from mass labels. We should be discussing protecting the internet rather than protecting us from it.
In Der Spiegel (auf Deutsch), Christian Stöcker warns against the demonizing of tools. That is, I fear, the starting point of this discussion, like so many others. If this discussion is about the growth of the internet, then we should guard against restricting it because of prospective fears before we even fully understand it.
At this entire meeting, we must be aware of the internet as a means of disruption. That is why it frightens institutions of legacy power and why they hope to regulate and limit it, using convenient masks — privacy, security, civility…. And that is why I worry when those institutions call a meeting to discuss governing the agent of their own disruption.
* * *
There is no reason for me to be at the E-G8 except that I happen to know people who invited me (after the initial lists were out). No one elected me. I have no standing to represent anyone. But I would like to try to represent some of your views, as best I can. So please enter into the discussion here.
(Full disclosure: As an academic without corporate support, I accepted travel accommodations from Publicis, which is organizing this meeting on behalf of the French government. I did not pay nor am I being paid to attend.)
: Here is a petition urging Sarkozy et al “to publicly commit to citizen-centered policies like expanding internet access for all, combating digital censorship and surveillance, limiting online intermediary liability, and upholding principles of net neutrality.”
* * *
FROM PARIS: I got to ask my question of Sarkozy this morning. He acknowledged in his talk today that government does not own the internet. I said that if a government asserts authority over the internet, any internet can. So I asked him and the G8 to take the Hippocratic pledge: First, do no harm.
He mocked the question, saying that was easy, that he would take the pledge. Ah, but then he defined harm. He asked whether it was harmful for the government to protect intellectual property, security, children… Having no microphone now, I could not say that, indeed, it could be harmful.
I write from the city where Gutenberg’s erstwhile partner and funder, Johann Fust, was nearly arrested because he came here to sell printed Bibles. The booksellers in Paris called the policy on him, declaring there was no way he could have so many Bibles except from the work of black magic. Well, today, the internet is still black magic. We don’t know what it is yet. To define it, restrict it, regulate it, limit it before we even know what it is, there is danger there.
Yes, President Sarkozy, you can do harm.
: Here is video of Sarkozy’s talk and my Q&A (starting at 48:10):
: LATER: Here’s Dave Morgan’s good summary of the event.