Posts about phone

It’s not a mobile phone. So what is it?

“Mobile phone” is a misnomer that is leading industries — especially media — astray as they try to develop services and business for the next wave of connectivity. So what would a better name be? I’ll have a nominee in a second. On this, the fifth anniversary of the iPhone, it is appropriate and long overdue that we rename this disruptive wonder. But first, let’s dispose of these old descriptors.

“Phone” doesn’t work anymore, of course, because we — especially the younger among us — are using these devices to call people less and less. Note these stats in the UK from O2 via Shane Richmond in the Telegraph:

“Mobile” doesn’t work because that makes us envision a user on the road or on the sidewalk when, in fact, most of the use of tablets — which often fall into the mobile-device category — is at home. I use my “mobile” phone all the time in my office and even at home and certainly in boring meetings, when I’m quite sedentary.

Mobile = local = around me now. Mobile is my personal bubble. It is enhanced convenience, putting the device and the world in my hand. But next imagine no device: Cue the war between Siri and Google Glass to eliminate the last mediator, the thing.

I see companies assuming that mobile requires maps and geography or apps and closed worlds. But I think what we now mistakenly call mobile will instead be about getting each of us to what we want with fewer barriers and less effort because the service has gathered so many signals about us: who we are, where we are, what we like, whom we know, what we know, what we want to know, what we buy…. The power of what we now call mobile, I believe, is in signal generation and the extreme targeting and convenience that enables.

What we call “mobile” is disruptive in ways we can’t yet figure out. We call it “mobile” but we should call it “what’s next.”

But what do we call it, really? I asked for a new name on Google+ and at last count got 164 responses. None satisfied me. I also asked on Twitter and there I got an answer I like:

In Germany, they call this wondrous device the “handy.” Actually, it’s “Händy,” but to paraphrase Mark Twain, “we’ll bring the vowels, let the Germans bring the umlauts.”

“Handy” is wonderful because the device fits in the hand. But even when it won’t — when Siri or Glass replace it — the word still works because it is, indeed, handy. It is the ultimate in handy: convenient, personal, nice to have.

iHändy. Sounds like iCandy. It works, ja?

AT&T’s cynical act

AT&T’s service sucks. Just listen to our most trusted newsman on the topic. But AT&T response to this core business problem is not to improve its service, to invest in better ways to handle more customers.

No, AT&T’s response is to change its pricing to make us use its service less.

That’s cynical. It’s evil.

AT&T got rid of unlimited data (except for grandfathered accounts … else those changed accounts could all cancel without paying AT&T’s just-increased cancellation fee). They paint it as lowering the price but in truth they lowered the value.

The sick and stupid irony of this is that it was AT&T — in the person of Tom Evslin, then head of AT&T WorldNet (remember them? AT&T killed that golden goose, too) — that turned off the ticking clock on the internet when it established flat-rate pricing of $19.95 a month for unlimited use of the internet. That is what exploded use of the internet and enabled us all to browse without worry. That turned the internet into an industry.

And now it’s AT&T that turns the clock back on. Tick. Just as mobile is about to explode with new devices and new uses for us all to be ubiquitously and constantly connected doing all kinds of new things and creating new value along the way, AT&T says it wants nothing to do with that explosion (because it would have to work harder and invest more to do better). So it makes a business strategy out of imprisoning Apple fanboys as long as it can and making them use its service less. Tock.

AT&T also tries to push us off its network both with its pricing and with the promise of wi-fi. Its press release even makes it sound like an AT&T service that we can use unlimited wi-fi in our home! Thank you, AT&T.

Let’s note that AT&T’s action in relation to the iPad is nothing short of bait-and-switch as it was sold as using the magic of unlimited data with plenty of data-rich applications and now the price of that gadget only soars if you actually use it as it was designed: to consume media constantly.

I would hope that Apple is chagrinned about the door to which it has delivered its customers. But Apple sniffed the shark when it picked AT&T, making Apple’s control more important than its customers’ service and value and its partner’s quality and ethic.

Of course, this is all the more painful because AT&T’s competitors also suck. Verizon, which most say has good service, has data caps. T-Mobile, which I’m using on my Nexus One, has unlimited data but its network is about an inch worse than AT&T’s. When I was on Sprint, its service wasn’t great but at least they still have unlimited data. But with Verizon and Sprint, I can’t use their phones when I go abroad.

America’s mobile phone industry sucks! That’s more than a mere consumer kvetch. It is a strategic failing.

Hey FTC, if you really want to serve the future of media, why don’t you figure out how to instill real competition in the mobile industry? Right now, it’s a miserable quadopoly that has us by the balls and squeezes.

Can you hear me now?

: Oh, I meant to add: With GoogleVoice and Skype, I don’t even want your voice minutes, phone companies. All I want is your data. And I don’t even necessarily want data over your stupid caps. I don’t want to worry about it. Selling me a service I have to worry about is bad business.

Can you hear me now?

: Here’s Steve Jobs at D on AT&T. Nothing is said of AT&T’s moves to screw his customers the next day. Did he know about it? When asked what he’s going to do about AT&T, he essentially shrugs:

: LATER: Folks in comments and Twitter say that this is an open market and AT&T can set the prices it wants. Yes. And I can get pissed and leave. They say that some people use lots of bandwidth; the classic argument. OK. So AT&T says that only 2% of users exceed its limit. So they are making 98% of users now be nervous in hopes they will use less of the service they are paying for. That is what’s cynical and evil.