Posts about paton

Digital First, indeed

I’m delighted by the news that Journal Register’s John Paton is spreading the digital first gospel (I’m a believer). He announced today that through a new company — Digital First Media — he will take over management of MediaNews, a much bigger newspaper company, and bring the methods used and lessons learned at JRC (and before that at ImpreMedia) to more papers.

I’m honored to be on JRC’s advisory board, along with Jay Rosen and Emily Bell.

In Paton’s blog post making the announcement, his message is that old dogs can be taught new tricks: newspapers can change and, we hope, survive. Said Paton:

Since implementing our Digital First strategy in mid 2010 our Digital audience has doubled to more than 12.3 million uniques and our entire audience has grown from 14.9 million monthly customers on all platforms to nearly 21 million customers. . . .

In Q2 of this year, 10 of JRC’s 18 dailies are up year over year in advertising or within 2% of last year’s ad revenues because of digital advertising growth. JRC newspaper digital revenue grew more than 81% year over year in Q2. That’s against an industry average of less than 10%.

Digital dimes can replace Print dollars.

And if our dailies continue on the trend they are on right now, by the end of the year they will have brought in more digital revenue than the costs of running their newsrooms.

Digital revenues can pay for newspaper newsrooms.

This is all I’ve ever wanted for the newspaper industry: brave innovation and dogged determination to update and upgrade, not hold onto the past.

What does Digital First really mean? To me, it means that digital is the future and the goal is to get there. It means that the journalists think first of serving their (larger) audience online. It means that advertisers’ digital strategies must be served. It means finding efficiencies thanks to online: consolidating repetitive work to put precious resources where they add the most value: in local reporting and sales. It means changing the relationship of a news organization to the public it serves, becoming more collaborative, working in networks, recognizing the ecosystem around us. It means that papers will stick around as long as they are helpful and profitable (which could be a long time or not … we’ll see). But it means mostly that Paton is growing a digital company as every news company must.

I’m rooting for him and am delighted that he can now bring his good ideas and experience to such papers as the San Jose Mercury and the Denver Post and provide an example to others as well.

Independence day for newspapers

Today Journal Register, a newspaper company, declared its freedom from old publishing methods and old journalistic methods. The company’s 18 dailies published today, July 4, using nothing but free, web-based tools. And they involved their communities in their journalism in new ways. They call this the Ben Franklin Project.


Here’s their VP of content, Jon Cooper, reporting on the work of the project in each paper (my emphasis):

The difference between how these stories are usually written and how they were written for today is the process. In many cases the stories reported as part of the BFP began with the audience. The people who are usually last in line were moved to the front of the process. Rather than just being able to read the finished product, the audience – through town hall meetings, social networking sites, direct requests via email and in person and more – was asked to help determine what the editorial staffs should cover.

This took the in-company collaboration to where it needs to be – collaboration between the audience and our organizations. To truly serve the communities in which we live and work we must be part of those communities. We must be connected to those communities. We must listen to those communities. And, we must be help accountable by those communities.

And here’s their CEO, John Paton praising his staff for their accomplishment:

On this Independence Day, you have declared that our Company’s future will be freed from expensive and restrictive proprietary publishing systems but more importantly that our Company will be freed from the old way of thinking about how we do business. You have ensured we will become a Company with a future and one that will continue in its mission to serve our communities with compelling local journalism.

And while the tools you have found and adapted are an achievement, it is our new approach to journalism which is the true revolution here. The Ben Franklin Project is the beginning of a new era of an open and transparent newsgathering process. Our publications harnessed the power of their audiences to tell stories of importance to their communities. Those stories ranged from childhood obesity to property taxes.

This is all the more remarkable because Journal Register is an oft-bankrupt, long-neglected, poor waif of a newspaper group that is suddenly seeing new life under the leadership of Paton, who is bringing his precepts and success from Spanish-language publisher ImpreMedia — digital first, print last — to this company. I’m advising him (along with my friends Jay Rosen, Betsy Morgan, and Jim Willse).

It was only a few months ago that John and I sat in my office at CUNY and he told me about the laughably deplorable state of technology in the company he’d just taken over. He said they still have VDTs. If you came into the news business after about 1980, you’ve probably never heard the term and assume it’s something cured with a shot. Video display terminals hooked into old mainframe publishing systems were how we published starting in the ’70s (I’ll date myself badly and say that I started on them at the Chicago Tribune in 1974). They were replaced in the ’80s and ’90s by PCs. But JRC still had them. That’s how bad it was.

Paton told me he was looking at having to spend $25 million just to get the company’s technology up to date. Hold on. We took to the white board and brainstormed how one could publish a paper today using Google Docs, Flickr, and WordPress. Paton, as is his habit, took my bull(shit) by the horns and ran with it. His staff found other, better free tools to do everything (even advertising). He printed one test edition of a paper to prove it could be done. Then he decreed that all his dailies would do this on one day, on July 4. More important, he used this as a means to get the staffs to think differently about their relationships with their communities, to act differently in how they made journalism. And they did it. Theyr’e not dealing in some theoretical future of news talked about by consultants and professors. [cough] They are building it.

A friend of mine who’s met Paton [that's Mark Potts] asks why it took the newspaper industry 15 years to get a Paton, a leader with the guts to see a new future for the business rather than merely trying to protect the past. I don’t know but I tell news executives around the world to watch what’s happening at humble JRC. There’s a future there.

John Paton on newspapers’ future

Two newspaper companies hired new chiefs last week. The Star Tribune hired Michael Klingensmith, my former colleague at Entertainment Weekly, and Journal Register hired John Paton, now head of Spanish-language publisher impreMedia and a newspaperman with roots in Canada. The latter didn’t get the attention it deserved.

Paton has executed a strategic vision at impreMedia, turning it into company that truly puts digital first, hiving off functions that don’t add value and cutting costs to make the company sustainable (that’s the half of the budget that gets too little attention these days), and beginning to build a new relationship — including a commercial relationship — with the emerging ecosystem of news.

Klingensmith, on the other hand, is a big-media executive. I was disappointed that the Star Tribune did not take the opportunity of bankruptcy — or of this hire — to redefine itself. That’s painfully evident in Minnesota Public Radio’s interview with Klingensmith, in which he talks about print and portals. (Sherman: Stop messing with the wayback machine; it’s not 1999 anymore.)

Paton’s work is largely unsung because the product is in Spanish. That, I think, is why his announcement didn’t get as much attention. So I decided to interview Paton via email about his plans for Journal Register. (Disclosure: In our discussions about the future of news, Paton has become a friend and an advisor for the CUNY J-school and my entrepreneurial class.)

JARVIS: What did you do at Impremedia to make it a sustainable news company in the Hispanic market?

PATON: The first thing we did was to decide that in our company, a print company, when it came to products we would be digital and brands first and print last. It was our radical way of focusing everyone on the future. By recognizing our competitors and our future were digital everything we built and did had to follow that decision.

More than two-thirds of any newspaper company’s expenses are in support of the core business of content, marketing and sales. Our digital competitors don’t have that two-thirds cost structure, so we attacked. it. We outsourced all printing, distribution and pre-press ad make up and page make up. We plowed a big part of the savings into expanding our digital resources – web, online video, mobile platform and widgets. We standardized I.T. We then outsourced the back end of all our digital support. Then we started cross-training journalists into one-person multi-media journalists – an ongoing process.

The second decsion was we would let the outside world in. We would share our content for free and we would play with anyone who wanted to play with us – mainstream media or bloggers. That led to our relationships with ESPN, AOL, MySpace, etc. And our launching of the Community E-Journalism Labs in Los Angeles and New York where we said we want to work with entrepreneurial journalists and help them make a living. We have opened up discussions with companies like SeeClickFix and Outside.In to augment our resources and let us re-allocate ours.

The third decision was that we would put in place a very strict protocol that follows the new news ecology of news creation and consumption. Every story of merit is first sent out as a mobile alert, then it goes to the web. After that our publications, editors and journalists use social media to push audience to the web. This process is repeated and enhanced all day with the addition of video and audio. The last step is the printed product. We are currently working to change that product to be a very different product which has to reflect how much of that story has developed and been consumed.

The result was in less than two years we went from 9 products on two platforms (print and crappy publications sites full of shovelware) to nearly 100 products on 7 platforms – with about 45% less costs.

* * *

JARVIS: What are your plans for Journal Register? What will a paper there look like in 1-5 years? Will it look like a paper?

PATON: JRC needs to enter the modern news age in a much more focused and vibrant way. That means the re-allocation of resources to a digital first and print last focus.

In my opinion, JRC is too much like most of the newspaper industry – closed to their communities and input from the outside world. They need to understand the papers and their online counterparts are just a part of the news ecological system.

One of the first steps will be to establish community E-Journalism labs in our communities where we have dailies. There is no way to be hyperlocal without harnessing the power of entrepreneurial journalists and the labs help do that by making content and more importantly sales arrangements with those entrepreneurial journalists.

Second step will be to initiate and, in some cases, expand relationships with companies like Daylife, Outside.In, SeeClickFix, GrowthSpur – any company that lets JRC expand its resources in content, audience and sales while allowing it to re-allocate and focus on its core business. I am very excited about ideas like explainthis.org and others that look at community crowd-sourcing for assignments.

The third step is to tackle the two-thirds infrastructure cost bucket.

Down the road print will change. I suspect the physical size will change and the print content will be much less “he said yesterday” journalism. The focus will become very local with national and international news procured from the very best sources. With so much of the breaking news on the digital platforms, print will become longer-form journalism complimented with vibrant opinion pieces to spark and facilitate debate of issues of importance to the communities. The online forums will expand and continue that debate.

Print will also become a much more malleable term expanded to mean the tablet versions of the actual print product.

* * *

JARVIS: I’ve argued that the future of news is entrepreneurial. Here you are, trying to update an institution. GIven the cost structure and culture of traditional news companies — and their failure, all in all, to reimagine and remake themselves for the digital age — what makes you think that it’s better to spend your time reforming an old company than starting a new one?

PATON: That is a very valid question.

Essentially, I believe that despite the traditional cost structure, the legacy companies do have a running head start with deep relationships with readers and advertisers and their communities. They have solid, if challenged, revenue streams and they are profitable. There are no technological or web content developments closed to them and they can harness that profit to change.

At impreMedia we proved legacy media can be changed.

Finally, while now only one part of the news ecological system, legacy media is an important part. Continuing the core mission of local journalism going forward on multiplatforms, profitably, I beleive. is an important mission for this country.

* * *

JARVIS: OK, now focus on one ecosystem — say, New Haven’s. Besides JRC’s paper and site, the Register, the town has The New Haven Independent doing good and pioneering journalistic work online. There are independent bloggers. There are students covering the university. There’s an alternative paper. There are new sources of information, such as data from government. There’s Spanish-language media, a market you’re familiar with. There’s broadcast. So once you focus the Register and its resources on its greatest value, what is that value? What should your news organization add to the ecosystem? Is it more than reporting? Curation? Community organizing? Education? What else? And what does this mean for skills a Register journalist should have?

PATON: The New Haven Register has a long and deep commitment to journalism in New Haven. It can trace its history through predecessor companies and founders to the Connecticut Gazette co-founded in 1755 by Benjamin Franklin. Some of the first newspapers in the country were founded in and around New Haven. They have always changed to survive and can continue to do so. But now only as one part of of the news ecosystem.

The Register can bring something most new competitors cannot to the party – resources. It has more advertiser relationships, more revenue, more staff and more profit than any of its competitors. It can harness those resources to make the kind of business relationships with entrepreneurial journalists and companies that are doing fantastic work in that community. By doing so it expands that work and will let the Register focus its resources on other initiatives.

This approach lets the paper, as a news organization, engage again in investigative journalism and in-depth reporting of issues of importance to the community. It lets the company’s journalists spend time data mining important government information and developments that may not necessarily be highlighted.

Re-allocating the Register’s resources to create compelling original content is one benefit but the ability to curate content and add resources to put that info in context is also very exciting. Those efforts will stimulate debate in the community and the paper will become a much bigger forum for that because of those efforts.

Importantly, this approach will let the paper re-connect or perhaps connect for the first time with constituencies that either don’t engage with the paper or perhaps feel disenfranchised by the paper’s current coverage and platforms.

* * *

JARVIS: Now please answer the same question from the business perspective: What will the the Register’s commercial relationship be with the ecosystem and economy of New Haven? There are all those entities above plus craigslist and local merchants’ own sites. You’ve already talked about making sales arrangements with entrepreneurial journalists (I say: bravo). Will the Register still compete with those other enterprises? Can it be a platform for their success — and how? At impreMedia, you’ve told me, you hived off distribution, enabling former employees to set up new companies that now serve not only impreMedia’s properties but also Impremedia’s (former) competitors. Do you see something similar happening with local papers? What will the heart of the Register’s own business be? What’s not core?

PATON: No legacy media news company can move forward and become hyperlocal, as it must, unless it harnesses the power of entrepreneurial journalism. And the only way to harness the power of entrepreneurial journalists is to make them your partner and help them make a living. The E-Community Journalism labs will strike content and sales relationships with community members. We will faciliate cross-publishing with some, ditto sales. Sales training will be important. The motto will be that if they win we win too. The Register, as can any community daily, afford to lead the way in these developments. No business deal works if it is too one-sided.

I believe it is important we use the power of our traffic to strike ad relationships with local merchants. By creating vibrant search directories we help drive traffic to the merchants’ sites and stores. Hitching those directories to the power of Google is a win-win for everyone. There are so many ways we can help ensure a vibrant future for the communities we serve.

It is still too early for me to know what outsourcing initiatives will be undertaken but I can say that in my past experience this has resulted in employees being set up in independent, vibrant and profitable businesses and working with our competitors to lower costs and drive profits.

The newspaper industry has been scelortic in its ability to change. It now must find the willingness to do so and become much more flexible than it has ever been.

* * *

Jeff, I should add to my comments I just sent you that I am still stupified at the amount of fear in the newspaper industry. I believe that fear has got to the point that it cripples critical thinking and action. More of the same with less is just prolonging a sure death. Thinking about change and implementing it ensures survival as news organizations….

One more, one more thing: Newspapers need to become fearless again about making their mistakes in public. We used to be good at that. We lost that along the way. The web and is ever self-correcting actions make for a fearless place of ideas.The industry has to find the strength to execute, fail and execute again, again and again. And we have to stop talking and start doing. We should remember our Ben Franklin: “Well done is better than well said.”