Through the referrers, I just found the video presentation for one of the Knight News Challenge innovation teams, this one dear to my heart: It pushes networked journalism. The audio dies after the first four minutes but those first minutes are a powerful argument for collaboration.
Posts about networkedjournalism
My Guardian column this week summarizes my lessons from the Networked Journalism Summit at CUNY. I’ve written about that at greater length on the blog. (Here‘s a nonregistration version of the column.)
: UPDATE: The registration wall around Media Guardian has dropped. Bravo. Nevermind that they have the bad sense to let me write for them, Media Guardian is the best media coverage anywhere. So now you have no excuse.
Having never organized a conference, I was nervous about so many things before the Networked Journalism Summit we held at CUNY on Wednesday (thanks to the MacArthur Foundation). I think it went off well. Scott Anderson of Tribune put together a good collection of summary bullets. The students blogged the sessions at NewsInnovation.com and we’ll put up video and audio when we can. Robin Hamman called our event “stonking.” I sure hope that’s good.
What matters most to me coming out of this is inspiration and ideas turning into action. We will follow up on that action to see what really happens. But I was delighted to hear Jay Rosen say that at the Summit he signed up five partners for his next effort in beat reporting backed by social networks. Henry Abbott said: “I made stars in my notes when I heard an idea that made me think: I should do that on TrueHoop. There are about 40 stars in my notes. Cool!” Here’s the first of those stars in action: collaborative curation of video. Debbie Galant called to say that she has new things to do to try to fix comments. Dan Pacheco is still processing. One local organization was inspired by Jim Colgan’s experiment in crowdsourcing at WNYC’s Brian Lehrer Show and also plans to ask its audience to find and compare the price of a six-pack of beer in their market. That might sound small but I think it’s big because it is about mobilizing the people formerly known as the audience to join in and prove that together, we can learn more than we could on our own. That’s a major cultural shift in news and I am confident it will lead to bigger ideas and more collaboration. That’s what counts. Enough talk, now it’s time for working together to expand journalism. More followup when we poll the participants on what they’re up to next. We will keep sharing lessons and best practices. That, I hope, was is the value of the day.
Some of my thoughts after we cleaned up the guacamole:
* BUSINESS MODELS: When I asked Backfence’s Mark Potts what he/we most need to get to the next level, he replied, “a business model.” No one has a good business model for this stuff — let alone for the future of news. But as Jay Rosen points out, the crowd was oddly calm given our presence in an overcrowded, leaky canoe headed up the creek with no paddles in hand. I didn’t intend this, but the business discussions at the Summit certainly lead straight into the next event we’re holding out of CUNY’s News Innovation Project — a session exploring new business models for news. This is urgent work.
There were sparks of good news about business. Jeff Burkett of WashingtonPost.com said they were getting double-digit CPMs for ads on their new blog networks, close to what they get for the site proper (though he wasn’t exact and we didn’t quiz him on sell-through). Stephen Smyth of Reuters is about to start up a similar network. Rick Waghorn of the UK is learning to sell the old-fashioned way: calling on restaurants and auto dealers.
I think it’s clear that there are easy, low-hanging steps the people in the room could take to improve the current business model: Local newspapers should set up ad networks among quality local blogs, allowing the papers to expand their content and reach without cost and risk and encouraging more bloggers to do more good work (‘produce less, gather more’ should be their chant — and the way to encourage others to produce more so you can gather it is to support their work financially). National outlets should organize national ad networks. Mark Potts said it’s likely that the only way to succeed at small is to be part of something big. We must also make it easier for advertisers to buy small and collaborative media. In the networks we create, we must give advertisers what they demand in data on demographics and performance, which small sites don’t have, but which big sites can help provide.
But those business models aren’t new enough. We need to investigate and experiment with more ways to tackle the business and ecosystem of news. I’ll post later about the idea of doing a zero-based analysis (how ’80s MBA of me) of journalism. And I’ll start brainstorming here on new business models.
* MOTIVE MATTERS: Well, duh, people aren’t going to do this stuff just because we want them to.
Jay Rosen said he learned that people need to be motivated to contribute effort to a project like NewAssignment. That motive needn’t be money; it could be self-interest of all sorts: I need to know, I want to know, I wish someone would look into this. . . . But it’s most likely self-interest.
So start with money. Earning payment for creating content or coverage is clearly a key motivation and we must have better systems for paying (and more revenue to share). As Merrill Brown of NowPublic pointed out in his session, this also makes contributors more reliable; as NowPublic is assigned news stories by the AP, it has to be able to rely on people to take on the work, and paying them is one way to assure that. Money matters.
We also heard from the folks at the Ft. Myers News Press and Gannett that pocketbook issues are likely to draw more interest and effort from citizens who join in collaborative products: How does this affect my life?
I raised the idea I’ve learned from my students at CUNY and at Burda that we need to turn the relationship around and enable our communities to assign us to stories we should report, on our own or collectively. They will tell us what matters to them.
This from the liveblogging of the social session on the topic of motive:
Travis Henry, YourHub — “The number one reason people post or contribute on my site is because… they want to see themselves in print. Then they start caring about how many hits they get.”
Melissa Baily, New Haven Independent — “We have these junkie types who crave more information about the town.”
There are lots of motives. But helping out the newspaper or big-media site is not one of them.
And in the end, we mustn’t forget that we, the media, do not own the product of this collaboration. The community does. Jarah Euston said there was some resentment when her Fresno Famous was sold to the Fresno Bee. The community thought they owned this; that’s exactly what you hope will happen when you enable people to collaborate through you: they take on ownership. That’s thinking like a platform: you provide it and people build atop it. At the end, who owns the wisdom and effort of the crowd? Why, of course, the crowd does.
* THE POWER OF PRINT: One theme we heard again and again was the power of taking citizen content and printing and distributing that: People, we were told, love to see their pictures or words on paper. It’s a boost to the ego, a validation, and one motive (among others) for producing this content. Perhaps more important is the fact that advertisers, particularly local advertisers, still buy print and so this is how to make this citizen content profitable (as has been done at NorthwestVoice and its California cousins and at Martin Huber’s MyHeimat in Germany).
So I think we can make better use of print to promote, to distribute, to encourage collaboration and to sell advertising. But I do think we could be seduced into making too much of print’s connection. We still have to develop the online revenue model. We shouldn’t think that taking disjointed quotes from the public and putting them in print in a ghetto of a feature makes the old products interactive (when this conversation should affect the entire process of news).
When I put Debbie Gallant of Baristanet and Jim Willse, editor of the Star-Ledger, on the spot about what they should do together, neither was enthusiastic about reverse publishing, as we call online-to-print. In fact, Debbie turned up her nose at the idea. Jim said that perhaps there should be an online exchange of content (Ledger high school sports coverage for Baristanet local stories) and he talked about an ad network (though he later said — and this is the real challenge — that in local newspapers, ad sales teams are not built for this). I saw them huddling together later. We’ll find out what they were concocting.
* COMMUNITY BRINGS COST: Another clear lesson from the best practitioners at the Summit was that there is a cost to community — a coordination cost, as Jay Rosen called it. This is the cost of managing, enabling, wrangling, curating.
It is also the cost of cleaning up the bad comments from the bozos. And there is the cost to the brand, the esprit and civility of the community, and its reputation if and when a few misbehave.
Many of us measure the value of content and conversation by the volume of comments. But perhaps that is the wrong measure; perhaps we need to measure the quality. Debbie Gallant is looking for some software to help with her comments. Newspapers too frequently have to deal with cesspools of racist comments that collect here and there. Mark Potts and others have tried to get people to use their real identities – which, Mark points out, may be more useful for people when they are your neighbors.
But Robin Hamman of the BBC has gone a step farther — one I agree with — and is moving off the idea that community and interaction must happen on your site. Instead, the BBC is trying to organize the discussion happening elsewhere, whether on our own blogs or on Flickr or YouTube. I think that’s smart.
Should we close comments? No. But should perhaps we can find ways to — wash my interactive mouth out with soap — to edit, curate, or judge them (and how much cost does that add?). When we create external networks of blogs — in, say, blogrolls — we are selective; why not with commenters (Nick Denton is headed this way at Gawker Media, but then Nick is a believer in the velvet rope).
The long and the short of it is that we are dying for a new paradigm for interaction. We all value the interaction. We all have had to deal with the bozos — and, unlike editors in the early days of the internet, we at the Summit did not dismiss all interactivity because of the bad behavior of the few. Indeed, we value interactivity so much so that we are saying quality matters. Short of overcomplicated systems like SlashDot, we just haven’t figured out how to enable and manage this. I see beginning efforts to curate interactivity in services that pick the people who pick the good stuff (champion Diggers or Glam curators — more on them later).
* ENABLE AND EDUCATE: As we begin to see ourselves as members of networks rather than owners of content, our relationships with our communities shift. I heard a lot of this at the Summit: We are figuring out how to facilitate our communities to do what they want to do. We are figuring out how to mobilize them to collaborate (what is the price of that six-pack?). We sometimes need to educate people and be educated.
And all this means that our people need different skills — and it also may mean that we need different kinds of people. Just as we thought the key to survival in the new age was learning how to make a podcast, the earth moves again and now a key skill is organizing people. Dan Barkin from the News & Observer and Robin Hamman from the BBC talked about that as people in the room wondered of Robin: Are there any more at home like you? Where do you come from? Where do we find you’s? And I wonder how we train them out of journalism school.
There’s much, much more but those are the big buckets I saw. Much more to come….
Wednesday morning, the Networked Journalism Summit at CUNY’s Graduate School of Journalism opens. Students will be liveblogging at the summit blog and I’ll ask the participants to tag their posts, photos, videos, etc. “netj.” Rachel Sterne from Ground Report also plans to broadcast from the summit.
That is my attempt to map the perimeter: solutions lie within. Division of labor is the key creative decision in acts of distributed reporting. Grok the motivations or it can’t be done. Watch for ballooning coordination costs as ramp up succeeds. Where the small pieces meet the larger narrative the alchemy of the project lives. Shared background knowledge raises group capacity. Extant communities already coordinate well.
No one is saying that collaborative, pro-am, networked journalism is the cure to the industry’s ills or that it will replace the professional model. I believe that it is one means by which journalism can and should expand now — even as journalistic organizations’ revenue and often staffs decline. New Assignment is one way to try this — with Rosen et al or on your own, as Brian Lehrer at WNYC has done. And tomorrow’s participants will hear about many other endeavors in other models. I hope they leave with information and inspiration and new ideas to implement and experiment with. When they do, we will report back on their plans and will follow up with progress reports.
Brian Lehrer’s show on WNYC radio is releasing the results of its second effort to mobilize its audience to report. The last time, it was counting SUVs. This time it’s more useful: The show assigned its audience to go out and report back the price of three commodities where they shop: milk, beer, and iceberg lettuce. Jim Colgan, one of the show’s producers, just emailed me the results and they’ll be discussing them Monday morning. Jim writes:
We got over 350 contributions and we’ve mapped all the prices on our site. When the show page goes live in the morning, you’ll be able to click on the icons for any of the items and see the price, the name of the store, the address, and the listener’s comment. Here are the top line numbers based on what our listeners reported:
Most expensive milk: Crown Heights, Brooklyn (2.99 for a quart)
Least expensive place for milk: Gravesend, Brooklyn (99 cents for a quart)
Most expensive place to get beer (6 pack of Budweiser): Greenport, NY (14.99)
Least expensive place for beer: Redhook Fairway (4.49)
Most expensive place to get lettuce (iceberg): Tribeca (3.49)
Least expensive for lettuce: Wayne, NJ (0.79)
: UPDATE: Just got followup email from Jim saying that they pulled the segment before today because some of the numbers didn’t sound right. This is, indeed, an issue with crowdsourced reporting. I think one needs to get to a critical mass of data such that data confirm data and the outliers are either good stories or should be checked or sometimes ignored. Lessons to be learned.
I’m woefully behind in my blogging thanks to doing things like organizing my networked journalism conference at CUNY — so I’m doubly behind blogging about the conference. But I wanted to point to Dave Winer’s post with a suggestion I, too, have been talking about for sometime: opening up a newsroom to bloggers. I’ve talked about the need to turn newsrooms into classrooms (where both tribes learn). Looking forward to exploring that.
By the way, the conference is way oversubscribed already (and I was nervous we wouldn’t get enough people with experience and interest in the field).
: While I’m linking to Dave, he argues that the social network is the same as the social graph and so we should keep calling it a network because it’s a much clearer description and less geeky and annoying. I agree.
Here, at last, is a full description of the Networked Journalism Summit we’ve been organizing at the CUNY Graduate School of Journalism. I’m really excited about the event: a great list of people participating, many best practices and lessons to share, lots of possibility for new efforts to come out of the meeting:
The Networked Journalism Summit — bringing together the best practices and practitioners in collaborative, pro-am journalism — will be held on Oct. 10 at the City University of New York Graduate School of Journalism, thanks to a grant from the MacArthur Foundation.
This is a day about action: next steps, new projects, new partnerships, new experiments. The first two-thirds of the day will be devoted to sharing lessons, ideas, and plans with a representative sample of different kinds of efforts, hyperlocal to national to international, with participants from big and small media, from editorial and business, from the U.S., Canada, the U.K, Germany, and France. The last third of the day will be devoted to what’s next, with participants meeting to come up with new collaborations.
What makes this meeting different? We hope this does:
* It’s about action and next steps, not talk.
* The panel discussions will be discussions, not presentations. Every session will start with very brief introductions and then go immediately to discussion from the entire room.
* This is made possible by write-ups of the work being done by everyone in the room that will be distributed before the meeting. David Cohn is reporting some of these (and they are beginning to appear on this blog); the participants will submit more. This give everyone a headstart and lets them get right to their questions. You can read these starting now at the summit blog.
* We will followup on the actions pledged by the participants with reports on progress that will be shared on this blog.
* No MSM-bashing or blog-bashing allowed. We’ll gong it off. This is about working together. The snarking is over.
We hope people leave with a lot of new information and inspiration, with new partners, and with new steps to take to spread journalism in their communities.
The premise of all this is that even as journalistic organizations may shrink, along with their revenue bases, journalism itself can and must expand and it will do that through collaborative work. The internet makes that collaboration possible and we’ve barely begun to explore the opportunities it affords. A year or two ago, the point of such a meeting might have been evangelizing this idea. But in that time, a number of great projects in collaborative, networked journalism have taken off. So now is the time to share the lessons — success and failures — from these efforts and to determine what’s needed to move on to the next goals. By bringing together about 150 practitioners from all sides, we hope that the meeting itself can spark new partnerships and projects.
Among the sessions planned:
* Sharing experience from hyperlocal projects.
* Early efforts to make money at this: ad networks, print publications (ironically), independent businesses.
* International efforts from the UK and Germany.
* Reports from visible projects, including Gannett’s reorganization of its newsrooms around citizen participation, Jay Rosen’s experience with NewAssignment.net, and Now Public.
* Video and broadcast projects.
* Projects built around data as news.
* New tools.
* Political efforts.
In the afternoon, the participants will split into groups — local east or west, national, business, multimedia, revenue, tools, and other groups that form at the meeting — to pledge next steps. After reporting back to the meeting as a whole on these promised efforts, all will be rewarded with wine.
We have a great cross-section of different kinds of efforts, different models, and different locales. There is room for a few more. If you are interested in attending, please email David Cohn, who has been doing a great job organizing the conference and the information around it: firstname.lastname@example.org.
The meeting will begin at the auditorium in the new New York Times headquarters on 40th Street and 8th Avenue in New York. It will then move next door to the new CUNY Graduate School of Journalism at 219 W. 40th Street, New York.
This meeting is made possible entirely through a grant from the John D. and Catherine T. MacArthur Foundation. The summit is organized by Jeff Jarvis, who heads the interactive journalism program at the CUNY Graduate School of Journalism and blogs on journalism and media at Buzzmachine.com. The school has just begun its second year as the only publicly supported school of journalism in the Northeast.
The next meeting at CUNY, early next year, will focus on new business models for news.
Very good posting for a position at the City University of London: for a doctoral student to work with Sky News and an army of citizen journalists. Now that’s bringing worlds together.
This project affords excellent opportunities to explore concepts around citizen journalism in the mainstream news media, using a case study approach and participant observation.
For the first year of their PhD the appointee will work closely with Sky News on an innovative project to recruit several hundred “citizen journalists” to report on the next UK general election campaign. The project aims to allow contributors to do more than simply give their opinion; instead they will be expected to write stories, take pictures and possibly record video.
The appointee’s role would be to work closely with Sky News to recruit suitable contributors, mentor them and guide them in creating the right sort of content, and manage their contributions. The appointee will be responsible for ensuring that there is a broad mix of contributors in terms of party affiliation, background and expertise. The successful candidate will also be involved in the development of the website to best support the project and ensure that the material is used to its best advantage. The role requires editorial initiative, a nose for news, an understanding of what makes compelling online content and familiarity with the social networking community.
(Full disclosure: I’ve been consulting with SkyNews.)