When Michael Jackson died, I wondered how quickly the conversation about him would fade online and how long it would persist on TV “news.” Well, it didn’t take long to see the divergence: TV thinks we’re still buzzing about MJ. But online, we’re not.
Here’s Blogpulse on mentions of Michael Jackson:
Here’s the dropoff of Michael Jackson searches on Google Trends:
Michael Jackson and variants owned Twitter Trends when the news broke; now it is off the home-page list (MJ’s is there, but that appears to be the handiwork of a Twitter spammer [a "spitter"?].
See today‘s most-viewed videos on YouTube: Only one related video (a Michael Jackson dance video, ranked #14) in the top 10.
Digg’s not a very good measure since the half-life of buzz there is as fast as the single wing-flap of a bee, but on the front page as I write this is only one story about Jackson’s worth.
None of these measurements is perfect. But they all show that we had consuming interest in Jackson when the news came out but that quickly faded. Yet cable news and the network morning shows especially are still ODing on MJ. My theory is that if one is doing it, all do it until the first one has the courage to break off; it’s peer pressure. But out here, it doesn’t take us long to get sick of their obessions.
: Cases in point: Right now, Matt Lauer is giving a tour of Neverland and Michael’s closet – including a secret section of Michael’s closet. CBS is promising a special report on the women in Michael’s life. Oh, for someone on TV with a sense of irony.
: Pew says that two-thirds of Americans think the Jackson story got too much coverage.