Posts about Media
I’m at a Newhouse School/New Yorker event at Bryant Park with Ken Auletta interviewing Yahoo boss Terry Semel.
He says he talked to Google’s founders early on about buying them. Their first offer was $1 billion “and we don’t want to sell.” A few weeks later, he said, the price rose to $3 billion and they didn’t sell.
[CLARIFICATION: To be clear, Yahoo did not set a price; according to Semel, Google set those prices. I heard from Yahoo's PR agent and apprenty I had an unclear antecedent. Google's first offer was $1 billion and they said "we don't want to sell" and Google's second was $3 billion and they still didn't sell. Sorry if I was unclear.]
What is Yahoo’s business, Auletta asks. “Our fundamental business is selling advertising… Our fundamental business is that we license content from around the world… and we sell advertising.” I always say that Yahoo is the last old-media company and this indicates that. In a distributed world, is aggregating content to sell advertising on a mass scale the real model for the future? What about distributed networks with control at the edge? (See: Google.) What about the value of relationships over content? (See: MySpace.) Semel is the last guy who will exploit the old model. He will succeed at that, because he has scale going in and does not have the legacy limitations and costs of old media. But there won’t be a dozen more Yahoos.
Auletta asks him about his quote in The Economist saying that the internet is a “media exachange.” Semel replies: “The 20th Century media companies had great content… and they had great distribution. The 21st Century media companies also have great media companies and they either license it or aggregate it… They have global distribution, which is even more powerful… They also have technology and to drive and create an experience on the internet, content alone will fail, content and distribution will fail, you have to have technology.” He’s right that content and distribution are not kings. But I disagree about technology, which will come and go and be copied and bested along the way and will never distinguish you. It’s the relationships — trust — that matters. That’s what the internet really enables that old, one-way media only thought it enabled.
If Yahoo is a network, it can succeed only if it enables people to share their trust, taste, and knowledge. They need to learn from Flickr and Del.icio.us and they can, since Yahoo owns them now.
“Yahoo has been spending a ot of time asking, ‘Is web search the killer ap, or is it just the first?’ ” He says that social scearch, also known as knowledge search, may be the future. They strated on it in Taiwan and how have spread it. “Machines don’t answer the questions of people. People answer the questions of people.” Sounds good but it’s all in the execution, eh?
Asked about content, he talks about the importance of aggregation and then talks about video and broadband. “Please don’t make it look like television… This medium better look like something new…. If what we’re doing looks like television, that would be a huge mistake.” He says that in a year, video will be just as important as text and photos.
Auletta asks about Lloyd Braun backing off his promises to make content. He now argues that he hired Braun to look at all their sites and see how to improve them. Not what I remembered. But it’s nice to have a boss who’ll spin your loss of turf for you. But he then adds that he did cancel some things that looked too much like television.
“We don’t have the ambition to do a lot. We have the ambition to help lead the way and help others to do the work for us,” he says. “We don’t aspire to have 2,000 creative people working for Yahoo.” Fine, but he’s still trying to aggregate the content.
Auletta asks whether Yahoo envisions paying companies for their news content. They do license news content now and I say that the irony is that this doesn’t serve the licensors because the traffic stays on Yahoo vs. going to the sources.
Now he talks about citizen journalism from 7/7 and the litany of disasters. “The wire services around the world were contacting Yahoo in minutes” asking to take photos from Flickr he says.
“I and most of us were brought up on the idea that somebody programmed our lives,” he says, talking about news and entertainment. “My kids were born and raised on a new dynamic: ‘I’m the programmer and I want what I want when I want it.’ ”
Auletta asks whether Yahoo will join Google in antitrust action against Microsoft over search. He says not yet. He says Yahoo is in favor of open access.
Asked about Microsoft buying Yahoo, Semel says “that conversation never came up” and he snipes that Yahoo is a lot of people and “you’d better hope that they’re all sitting there” after a purchase.
For his last question, Auletta asks about China and says that Yahoo went further than Google. On the arrests: “For one thing, it’s terrible, it’s a tragedy, we are deeply concerned about it.” He says that of the three people put in jail, it’s now confirmed that what put them there in two of the cases came from Yahoo. Is this the firing squad defense? I could have been shooting a blank. Boy, that doesn’t cut it. His next defense: Governments get information out of phone companies. Also doesn ‘t cut it. A phone company isn’t built on trust, Mr. Semel, the way Yahoo should be. Next defense: He says that when they have an email address they don’t know who the person is and so they don’t know when this information is used to arrest someone. Also doesn’t cut it; it was enough information. Next defense: If you don’t abide by the law, people go to jail. So it’s our guy or your guy. But there was also a decision to go into China in the first place; if you know the law, then you are agreeing to the law if you enter China. He says his choices are all bad. He acknowledges the choice to “go home.” He now tells about long ago dealing with Russia and China. “I was overwhelmed about how much they know about us,” he says, meaning our culture. He says that when the people revoluted against Russian communism media helped. That’s the next defense. “I don’t think the answer would have been for us to go home. The answer… would have been for us to stay and to get as much news as possible” into the country. He now says that “we need help… governments change governments.” So now he’s shifting the responsibility to Washington. He says he appealed to the White House to put this on the agenda in its meeting with China.
Later, Lloyd Grove of the Daily News asks about China and says that what he’s hearing is that “there’s nothing we can do about it… and it’s really up to the United States government” to do something. Semel calls that “a poor man’s summary. He then talks about talking with foreign correspondents in China and asks them what they’re doing. He keeps trying to shift the responsibility.
Laurel Touby of MediaBistro asks him what the difference is between Yahoo Answers and Epinions. Turns out to be a sucker punch; he doesn’t know Epinions. I’ll be curious to see what she does with this.
I ask the question you’d expect me to ask: distribution, content, and technology are not king. Relationships are. In this edge-controlled world, where I don’t want my stuff to be part of Yahoo, what’s Yahoo’s relationship with my blog or your podcast or her vlog? He says that there are lots of blogs and people need some means to find the good ones and Yahoo enables rating of those blogs. “We don’t rate blogs, the people do.” He says that Yahoo sees itself as “an implementer with tools.” And he adds, “There may come a day when you say, ‘I might like to become a publisher, to have advertising and therefore I get paid. It doesn’t have to be Yahoo but a company like Yahoo could become the infrastructure for you to actually get paid. We see ourselves opening up our network — a big change with open APIs.”
: LATER: Video of the event here.
The best thing about being in Europe this last week is that I’ve missed what I’m sure is an overdose of David Blaine media nonsense.
Continuing a string of visionary statements from European media bosses (see the Guardian’s Alan Rusbridger here, Reuters’ Tom Glocer here and here, the BBC’s Mark Thompson here, and Burda’s Hubert Burda here), now add this interview with Gruner + Jahr boss Bernd Kundrun. It’s in German in the Frankfurter Allegemeine Sonntagszeitung (sadly and ironically not free) and I’ll try to translate and paraphrase the good bits (please do correct me):
The journalistic skill in the future wil be the moderation of ‘user-generated content,’ exactly like earlier information and data bases in the internet….
Note that he didn’t say that they’d be a gatekeeper. They’d moderate. I think that’s nearly right: Journalists point you to the good stuff as part of their job (along with reporting).
I believe that journalism must find a new definition. But we are standing just at the beginning. I can’t conclusively describe the job description of journalists today…
Imagine his own journalists reading that. And compare that with American editors still trying to circle their wagons around thier newsrooms.
The journalist stays on the ball, he observes… He will be an approachable partner for the reader, he carries a responsibility to perhaps moderate the discussion that follows. It’s in this context that the merger of the online and print newsrooms is occurring…. That is still a frightening vision for many colleagues. We at Gruner + Jahr are trying to get our journalists excited about this, that this opportunity is a challenge.
He talks about the relationship of blogs and big media and says that “the revolutionary attitude of the first bloggers… is understandable but is not a mass phenomenon.” He doesn’t attack blogs, as others do, but he does say that just as magazines have to get readers to give them their trust, so do new online brands — and blogs — need to earn trust. So he says his company has an “expand your brand” program to reach out into all the trends we know, which he says are not really about technology but sociology: blogs, MySpace, Wikipedia, and so on. He says they should not dread them but find possibilities in them.
The interviewer asks whether a big journalism award (a Pulitzer, of sorts, I think) will be awarded to a blogger. “Not yet, but I wouldn’t exclude that in the future.” He says the prize should reward the essence of journalism. By implication, that can include blogs.
All the European media bosses linked above talk the good game but they all have great challenges still to change the cultures of their empires and find new business success. But at least they’re playing.
I’m sorry I couldn’t attend the biz section of We Media; I had to head to the airport to come to Munich. But Rafat Ali reported it.
I’m at the second day of We Media, which will have more voices from the world and the blogosphere.
We start with Tom Glocer, head of Reuters, (his last speech here) who says that the plumbing (read: media) doesn’t matter, the message does. Note again that the smartest media execs in the world are trying their best to throw off the shackles of their media. Reuters’ media history includes horses, pigeons, boats, and wires. He says that Reuters has an advantage over other media, trapped in schedules, because they’ve always been 24/7. Note that he is competing with those in other media.
He emphasizes the speed at which both development and debate are evolving. He’s quoting lots of Technorati stats (Dave Sifry, across the room, is visibly kvelling): in the last two months, 5 million people started blogs, which is as many as live in centra London. He points to Technorati’s hockey-stick chart and says, “This doesn’t tell me that the world is lazy, that the world is apathetic, that people don’t care about debating serious issues.” But he points then to statistics of falling participation in elections. “It’s not because of an apathetic electorate. People are engaged…. Look at the almost violent debate in the blogosphere… Maybe it’s that people feel their voices are not getting through in the political process…. People seem to feel that they are getting more investment in blogging…. than they are by simply going to the polling place.” In other words, he’s asking whether citizens’ media is becoming a proxy for civic participation. I’m not sure voting is the only gauge of civic engagement; it’s an important one, but it’s not the only way to participate.
Now he raises the issue of trust and gives examples of mistakes in media. He says that he is firmly against the notion of putting up the walls and allowing only professionals to report. He says there needs to be a welcome to “semiprofessionals” (not sure what he means by that. “There are more people out there who want to contribute …. than who want to make us look like monkeys with hoaxes.” As an example of Reuters’ openness, he points to a new Reuters relationship with Global Voices.
A questioner says the language we’ve heard these two days from big media guys is about “incorporating” citizen journalism in their journalism. He objects. And he asks what it is going to take to get big media to change behavior. He gets applause. Glocer says that by incorporating, “I don’t mean crush, suck the life of, and appear in my frame…. I mean have the content appear alongside with no indication of what’s better.” He says that Reuters journalists are reading and quoting blogs. He says he reads “a bunch of blogs.” (Contrast that with Bobbie Johnson’s chronicle of a BBC exec’s alleged blog reading yesterday.) He’s asked whether it’s true that nonjournalists at Reuters are told to watch out for and record news. Glocer says it’s a dream of his to get a photo of his picked up on the wire.
: Emily Bell adds later that she believes the decline in political participation is because “politicians are not in the debate.”
: Now we have Rebecca MacKinnon of Globa Voices moderating panels from around the world. First up: Asia and China. Marcus Ziang heads a mobile blogging company in China with 2 million phone numbers reading the 100,000 blogs in their community. He gives many examples of the use from housewives, workers, students. But he adds that a motive for starting the company was not “democracy. We don’t want to overthrow this government. We see a good business.” Too bad he feels he has to add that. David Schlesinger says that the internet in China serves an urban elite and most people are using it to express themselves but he argues that it is “not a political change for China.” But what is the chicken and the egg in that equation: Is it not political because it can’t be? Michael Tong, former head of China.com here via satellite from Hong Kong, says that the internet and mobile are entertainment platforms. The group agrees that mobile is becoming the more dominant platform. Rebecca asks whether Nicholas Negroponte’s $100 laptop is not the right solution. The panelists say there there is still room and need for PCs.
It took a long time to bring up the issue of China’s internet censorship. Rebecca asks whether the Chinese government woud lose power if there were not censorship. Reuters’ David Schlesinger says no and he argues that there is a small “no-go zone” about democracy, Falun Gang, and criticizing the government (I’d say that’s fairly larger) and that there is no organized opposition to the Chinese government. Well, if they could discuss these topics, perhaps the internet would be the means to organize. Chicken, meet egg. Schlesinger says that the unwritten agreement in China is that people can express themselves via commerce and entertainment but not politics. But who says that is an agreement? That sounds like a tyranny to me. Dave Sifry finally brings up Google and Yahoo. Tong and Xiang give the party line of both companies: If you do business in the country you must pay by the country’s rules. “So basically you’re a moral relativist on this?” You go, Dave. They walked on eggshells and broke no eggs. A report from the backchannel says that people would like to talk to the panelists off the panel — in other words, away from the eggs and the danger there.
I do not buy the argument at all that there is any people on earth who do not want to be in control and talk about their governments. That is a corollary of the argument made by some that some people are not ready for democracy. That is a bad mix of ignorance and bigotry. And I so ranted, arguing that we in journalism and media have not addressed the ethical, moral issues of dealing with censorship in China and elsewhere.
: Rebecca begins the South Asian session asking whether different people approach the relationship to government differently or whether there is a universal right to free speech.
Nitin Desai of the UN says that censorship in India is impossible; it is too diverse and vast and efforts to censor have failed. And he says later that with that diversity of religion and language, the only way for the country to stay together is to be a free country. He says he doesn’t see a problem in India because the government doesn’t like media. “It’s always a healthy sign when the government thinks the media is biased.” He says India has a right-to-information act and he suggests the UK should, too. He says the media itself cannot do it all “unless you have rule of law, unless you have a democratic process, unless the government is running scared.” He says later that “freedom of speech is an absolute moral right.”
Neha Veswanathan of Global Voices (who has made very good comments through these two days) says that when the Pakistani government blocked Blogger.com, a campaign rose up online to unblock them and the government did. She says that bloggers in Nepal are turning out to be allies of the nation’s mainstream media, fighting for the press’ rights. Sunil Lulla of Times Global Broadcasting (a Times of India/Reuters venture) says TV is the medium that is growing explosively in India. Desai later pushes him to make make better links between big and citizens’ media. “Citizens media generates knowledge,” Desai says.
: There’s now a panel on Arab media. Unfortunately, the internet access is dicky, as they say over here. So I’m grabbing what I can.
Rami Khouri of the Lebanon Daily Star addresses what he says are misconceptions about Arab media. He says that the idea that the media lead antiwestern thought is wrong; he argues that, as in the West, media is a reflection of the people. He also argues that a content analysis of Al-Jazeera and other Arab networks would show that their coverage is “more compete, nuanced, …. and balanced than any American network.” OK, let’s have that analysis. If the BBC can be analyzed for the balance of its coverage in the Middle East, so can Al Jazeera et al.
(Sorry for bad blogging on this important topic; I’ve been unlucky with local wifi and my own server.)
Tarek Atia of Cairolive says that in the Arab world, people are hearing multiple media voices and he hears people asking now what various outlets have to say on a story. And each of those outlets does not tell what the others are saying. Thus, he argues, aggregation will be a very important.
We hearing from a panelist in Iraq now. It is interrupted by helicopters going over. And when that dies down, we hear the call to prayer in the background. Zuhair Al-Jezairy says that Iraq has poor journalism training and they need to send young people elsewhere to get that. (Note Zeyad coming to U.S. to do just that.)
Adam Powell says that USC, where he works, is doing content analysis of the Arab TV networks.
: To my surprise, Reuters wrote a speech about Richard Dreyfuss’ screed.
: In the African panel, the Global Voices person in Kenya is answering the stock PC question that’s always posed at events such as this: Is it right to put money into technology when other problems like water are not solved. “That is crap,” she said. She’s tired of hearing that argument, that they should wait for internet access until every disease is cured. I agreed here and here. Other panelists say that if there had been citizens media, Rawanda may have been explosed earlier and another says that such coverage in Zimbabwe helped there. Another emphasizes that not everyone has to read blogs for them to be useful and effective at getting news and viewpoints out.
I’m at the We Media confab in London. Will blogging as my battery allows (I’m surrounded by electricity in a BBC studio but there’s none for me).
We Media announces a survey on trust in various media in 10 countries. But the problem is, as David Schlesinger of Reuters said after it was presented, it is a mistake to concentrate on media. It’s absurd to say that you trust or don’t trust an entire medium: Do you trust books? Do you trust British people? These are absurdly broad questions. We all make individual decisions about whom we trust: this network and not that one, this reporter and not that one, this blogger and not that one. That is the real lesson of trust: It is a decision we all make on our own.
Having said that, the results include: In all the countries, 63 percent trust media over 50 percent for government. In Nigeria it’s 84 for media, 34 for government; Egypt 74 for media, 34 for government; USA 59 for media, 67 for government; the UK, 47 for media, 51 for government. Does the media get it accurately? 65 percent overall say yes vs. 51 percent in the US and UK. Do they report all side? 54 percent overall, 32 percent for the UK, 29 percent for the US.
So this sets a tone of dealing with all the old saws: media v. media.
Now Danny Schechter’s knee is jerking: Media consolidation blah blah… Iraq blah blah….
Next Karen Stephenson of Media Center brings out the digital divide spiel.
Next knee to jerk: Someone quotes “the blogosphere” complaining that attention to the blogosphere is too “U.S.-centric.”
Same old stuff.
I thought this conference was called “we media.” We’re all media. Let’s talk, instead, about the possibilities, what to do now. Let’s invent and grow.
Nihal Arthanayake of the BBC says that in this world, everyone is an expert; he’s just a filter. (I prefer to think of it as a recommender.)
: The person who monitors Iraqi blogs for Global Voices says that reading blogs from Iraq has made him trust big media less. David Brain of Edelman says that citizens are now correcting big media.
: At the end, they finally got to the real question: What should we do? Arthanayake says to interact with people and the disenfranchised; Stephenson says all the players must collaborate; Brain says they must enter the dialogue; Schlesinger says to be transparent.
In my role as a “wejay” (think of me as the Simon Cowell of media; Emily Bell, next to me, is hoping to be Paula Abdul and Adam Curry didn’t show), I was supposed to comment on the panel at its end and I said we were hearing the SOS. This is a smart room and what I want to hear is possibilities, ideas, executions.
I told Schlesinger that he was voted through to the next round — he’s going to Hollywood — because he questioned the basis of the question at the start. I acknowledged that I was making an American reference in an international confab. One of the panelists shook his head. There’s a lot of that here. I’m sorry, but I’m not going to apologize for being American.
: Richard Dreyfus the actor is here to speak, God knows why. He stood up to ask a question in the first session. Merrill Brown, the moderator, asked him to identify himself, which I quite enjoyed. Dreyfus then drove down a drone road to nowhere. We’re going to have to listen to him for a half-hour. Hope he has a script.
: Well, what happens if you don’t trust the survey on trust?
A media exec just came up to me shocked at the question that was asked for the survey that yielded the results above: “Please tell me how much you trust each of the following institutions to operate in the best interest of our society.” That’s not at all what we thought we were talking about. We were talking about trust as in credibility.
: Nitin Desai, special advisor to the secretary-general of the UN, talks about the worldwide changes in media and democracy. He sees a real trend in peope taking an active role in democratization. He also says that armed insurrection as a means of regime change generally does not work; street demonstrations do. He argues that even diplomacy is becoming more ground-up. His evidence is conferences and demonstrations. Not sure I buy that.
He argues that the networked society hasn’t changed news much because of ownership concentration. I don’t buy that.
: Mark Thompson, who gave a visionary speech about BBC 2.0 last week, is on the next panel. He says that he sees a change in the culture of the BBC from anxiety over this future to a realization that this new world creates new means for the BBC to fufill its mission.
He says that the old values of journalism — accuracy, et a — are insufficient and we must now add to them the needs to be relevant and responsive and to admit mistakes.
He acknowledges that some media “will not make it.”
And the basis of that will be, I think, whether these media organizations manage to change their cultures to change their products and businesses. That’s what Thompson is trying to do with his speech.
Wadah Khanfar of Al Jazeera says that reporting in his world is a matter of life and death and he makes reference to two bombings of Al Jazeera offices and says he doesn’t know where George Bush ordered this.
Nik Gowing of the BCC asks him whether media is being freed from represssive regimes by Al Jazeera or by the bloggers of Damascus. He says they need Al Jazeera.
: So now we have the World Association of Newspapers on the panel with with Google, whom they think are the enemy (and I think they’re wrong). Google’s Nikesh Arora speaks eloquently on what newspapers must do to unbundle themselves to do what they do best. Timothy Balding of WAN issues the SOS, bragging that a paper in Finland has the biggest blogs (which, of course, misses the point: it’s not the tool, it’s the people). He begs us not to call them dinosaurs. Say yabadabado, Fred.
Later, he raises the important issue of what happens to journalists in nations with a weak press. Today is international press freedom day and he counts the journalists who have been jailed and killed in these nations.
Thompson says that “media is going to be configured and shaped by individuals and communities around them, by them” — no longer by the big media. Amen.
He is saying that the BBC must take its content and let and help people create with it. Amen, again. But, of course, they also need to enable those people to create and promote and support them. We’re all in this together.
Mark Glaser asks the panel whether big media is just exploiting citizens’ media. Thompson says it is a “consumer driven, democratic media world and if we are useful and what we provide is valued” then big media will survive. He’s saying that the power is already shifting; he’s begging, I think, for citizens to exploit him.
Amazingly, Google’s Arora says that big media organizations need to be concerned about the impact of using content from the people on their brands. Can you believe that Google is saying that — Google, which has built its brand soley on incorporating content from elsewhere?
A man from the room says one cannot edit without an agenda and he asks what is the BBC’s agenda other than ‘you are right and we are wrong.’ The BBC is caught in the same bind as old American papers — believing in objectivity and impartiality. That doesn’t mesh with transparency, I’m afraid; that, too, needs reexamination.
Gowing has cast this entire panel as top-down v. bottom-up and it’s a right construct for the discussion: It’s about lowering the barrier for the bottom and raising its power so it’s not the bottom anymore:
* How do we lower the barrier not just to street demonstrations and media attention but to government itself?
* How do we change the culture of these media organizations at the bottom to open them up and change and grow?
* How do we truly enable the people out there to create and distribute and report?
: And now, after a dainty and fashionable lunch of couscous in little bowls, we have Richard Dreyfuss on stage. The applause for him was also dainty. He complained as he came up on stage that you’re supposed to keep applauding.
He starts saying that he was shocked that in a prior discussion about business no one said that news — TV news, it seems — “was never meant to make money.” Huh? How the hell do you expect news to be supported?
He says he is part of a research project at Oxford on the creation of curriculum for teaching civics: “reason, logic, debate, and civility.”
He laments the speed of news. Before technology, he says, we had time for “rumination, contemplation, patience, and simply thinking things through…. Do we suppport patience? Do we support reason? Or, is it ok to just let these things happen by chance…. I applaud the technology that leads us here.” He says he does not applaud the “blindness” to the “damage that technology can do… The technology is demanding that we rethink how to think.” He calls this “a clock, a gun on our culture… We have been through two wars and killed an enormous amount of people and we are still unclear about who we were at war with… I am not speaking as a liberal…. I am not a liberal and not a Democrat.”
He is arguing that we see the towers fall and then can act immediately now. He is arguing that time led to reason. “This technology can lead us to fatal conclusions without the time to change our minds.” Well, I’ll say, information also leads to reason. Communication leads to reason.
He says we don’t want civility. He says we have replaced civility with melodrama. Well, since Jon Stewart got rid of Crossfire….
“For 100 years after the Civil War,” he says, “it was perfectly acceptalbe in America to pull over to the side of the road and kill any black person you happened to see.” What the….? Is that in the civics course?
“If you equate news and entertainment, you will become Fox News…. Reason can’t be sceamed,” he says.
Another: “There is no such thing in America as national security but we act as if there is.” He says such phrases are from Alice in Wonderland. “We agree on the war on terror. This is not something any of us should agree to.”
Why is this screed here? Got me.
: Now there’s a panel on citizen journalism and Paul Holmes of Reuters asks Rachel North, a 7/7 witness and survivor who started a blog why. She said that after the event, she had to tell the tale. I understand that compulsion. She said it was “born out of the need to tell the truth… in the original definition of being a citizen.” It’s about telling stories from people. Holmes asks her, “Do you actually want the mainstream media to embrace?”
George Brock of The Times of London says that her work was “newsworthy” and he says that journalists must embrace people who want to tell stories but he still made some separation between “communication and journalism.” He later says that “one of the reasons they go to news is so they don’t have to ask, ‘Is this true?’ ” He sounds like an American editor. And that is not a compliment. But he does say later that being corrected by bloggers in pajamas is a wonderful thing.
David Gyimah, a video journalist teaching others the skill now, likens the current landscape to an army: Citizens are recruited and suddenly they are professionals. Citizens are recruiting themselves to journalism, I’d say.
Bertrand Pecquerie of the World Editors Forum, bring up his favorite hobby horse in the Eason Jordan story. “What we have seen in the blogosphere in America is the worst.” Oh, boy. The BBC’s Boaden complains that there is “steamrolling” in the blogosphere. Brock says CNN lost its nerve. Holmes, to his credit, adds that a problem of this story was that the transcript of what Jordan said was never released. Transparency is the key to credibility now.
Who needs critics anymore? Wall Street Journal movie critic Joe Morgenstern bemoans the state of his world today, when he sees a report that studios are releasing more movies without showing them to critics. That could be because there are more bad movies today. But no, it really illustrates a fundamental shift in the dynamics of pop culture thanks to the internet. The Being-Reasonable bloggers write at Forbes.com:
The tactic of skipping advance screenings is taking hold now because the dynamics of movie marketing and pre-release publicity have changed. Like other professional arbiters of taste, movie reviewers just don’t matter quite as much as they used to. Once upon a time, they were the point of origin for popular opinion. In an age of ratings Web sites and consumer-generated content, they are just one voice of many.
Pop-cultural criticism is, if not doomed, on a severe decline for a few reasons:
The first is that we are all now critics. You no longer have to wait for the friend you trust — who, I’ve long said, is the best critic for you — to see a movie, you can now find friends online or watch the aggregate opinions of people online or go write a review yourself. And it’s not just movies, of course. Amazon’s audience is everybody’s critic for everybody’s product. (Who needs Consumer Reports is another question we may be asking eventually.)
The second is that in the failing economics of big, old media, critics are dispensible.
And there’s this: As media explodes with more and more choice, one critic or one publication simply can’t keep up with it all. That was efficient when you had one-screen theaters and three TV channels and no internet and no tools that let anyone create media.
I shocked Howard Kurtz when I suggested that newspapers could get rid of their own critics and help their audiences share their own opinions instead.
If I launched Entertainment Weekly today, I hope I’d have the sense not to propose starting a magazine by hiring a bunch of critics. Oh, I might have a few of them, if they’re really worth reading. But I’d turn Entertainment Weekly into Entertainment Whenever, an online event that brings together opinions on entertainment, big and small, from anywhere, and I’d use technology to help you find the critics you trust.
The truth is that criticism isn’t dying. It’s opening up now that everyone is a critic.