Posts about honesty

When honesty is the best business

For the book, I could use more examples of companies — or institutions or politicians — who have learned that honesty pays off. I have a few too many media examples: 1. Stern, Stewart, Colbert calling bullshit; 2. Reuters photo flap vs. Rather stonewalling. The Dell story is clearly already in there. What are examples you have of honesty as good business? Thanks!