I’m editing the manuscript for Public Parts now and so I’ll be throwing out some thoughts from the book to get your thoughts in return. Here, from my introduction, are what I see as the four stages in our conception of “public”:
1. From ancient times to the Renaissance, “public” was synonymous with the state and the state was synonymous not with its people (that’s our modern notion) but with its rulers. Leaders were not merely public figures; they embodied the public. The people had little political standing. They had little independent identity. “Man was conscious of himself only as a member of a race, people, party, family, or corporation—only through some general category,” writes historian Jacob Burkhardt in Civilization of the Renaissance (via Elizabeth Eisenstein’s The Printing Press as an Agent of Change).
2. In the so-called early modern period of the 16th and 17th centuries (also known as the Renaissance), Gutenberg’s printing press as well as the theater, music, art, maps, and markets enabled some people to create their own publics, as the Making Publics project at McGill University argues (I’ll explore their ideas further in a later chapter). These were voluntary publics formed among strangers sharing similar interests—which could mean simply that they read the same book and then contemplated and discussed the same ideas. Now it was possible for private individuals to take on and share a public identity independent of the state.
3. In the 18th century, German philosopher Jürgen Habermas argues, the public sphere—and public opinion—first appeared as a political force and a counterweight to the state. Finally, the public began to mean the people. Habermas believes that a brief, golden age of rational, critical debate in society, carried out in the coffee houses of England and salons of Europe, was soon corrupted by mass media. I’ll argue differently, suggesting that the real corruption of the ideal of the public was to throw us all into a single public sphere, a mass—the lumpenpublic. To this day, the assumption that we are one public—which is the basis of mass production, mass distribution, mass marketing, and mass media—has enabled government, companies, and media to avoid dealing with us as distinct individuals and groups and instead to see us as faceless poll numbers and anonymous demographics.
4. Today, with the internet, we are just beginning to create a new notion of what public and the public mean. Like our early-modern ancestors, we—but all of us now—have the tools (blogs, Facebook, Twitter, YouTube…) to create and join publics, establishing our own identities and societies. I see that as a purer form of the public, built not around the interests of the powerful but instead around our own interests, desires, and needs. Rather than being forced into a public not of our own making, we now define ourselves and our publics. The new vision of the public may look chaotic, but then change always does. The critical difference today—the next step in the evolution of the idea—is that a public is no longer a one-way entity, flowing from the powerful—king, politician, publisher, or performer—to an audience. Now through our conversation and collaboration, ignoring old boundaries, we define our publics.
In this progression, we are continuing—but accelerating—a timeless dance of balancing the individual and society: our rights, privileges, powers, responsibilities, concerns, and prospects; our privacy and publicness. That describes nothing so much as the process of modernization. In ancient times, Richard Sennett says in The Fall of Public Man, “public experience was connected to the formation of social order”—that is, the end of anarchy; while in recent centuries publicness “came to be connected with the formation of personality”—that is, individuality and freedom. Ancient and authoritarian regimes told people what they must think and do; modern societies enable and ennoble citizens to do what they want to do, together.
So today are atomizing because we have the freedom to be independent. Then we can reform into new molecules because we are social; we need each other and can accomplish more together than apart. We find the publics we wish to join based not merely on gross labels, generalizations, and borders drawn about us—red v. blue, black v. white, nation v. nation—but instead on our ideas, interests, and needs: cancer survivors, libertarians, Deadheads, vegetarians, single moms, geeks, even privacy advocates. We finally tear down the elite of the public few and each become public people in our own right. . . .