Before Thanksgiving, CUNY’s Tow-Knight Center for Entrepreneurial Journalism convened a meeting of three dozen journalists, technologists, librarians, entrepreneurs, and academics to discuss ways to scale fact-checking.
The event was born out a conversation with Craig Newmark, who helped fund it. Improving trust in the press and battling disinformation are among the causes he supports. There are fact-checking enterprises already doing good work — most notably, FactCheck.org and Politifact. Craig Silverman of Regret-the-Error fame, gave us a great presentation on the history and state of the art in fact checking.
But these find efforts and organizations can do only so much. And there are so many lies, distortions, and mistakes out there. So the question Craig and I discussed is how to scale fact-checking — and awareness about the need for it.
That led to the event. Here is my colleague Jeremy Caplan’s exhaustive Storify compiling tweets and more from the event. Craig’s takeaway is here. And here are my notes. After hearing the room, I came to see that facts face supply and demand issues.
* Supply of facts: We need more effort to get more government and business information made public in useful forms. There are organizations like The Sunlight Foundation, represented at the event, that are trying. But I believe we — especially journalists — should be campaigning to make government — as I argue in Public Parts — transparent by default and secret by necessity. More data made public is good for many reasons but one of them is simply increasing the supply of facts.
* Supply of disinformation: Jay Rosen argued that we are seeing a disturbing trend in “verification in reverse:” taking a fact and unmaking it, until people don’t believe it anymore. He cited the birthers and climate-change deniers as well as Mitt Romney’s much-fact-checked and debunked campaign commercial. He said there is a growing supply of “public untruths.” He argued: “Verification in reverse should be a beat… We have to start ranking public untruths by their seriousness and spread — we have to start IDing the ones that are out there and influencing public conversation, even though they’re already being fact-checking… We have to start acknowledging what’s going on with systematically distorting truth…”
* Demand for facts: Part of the challenge, the group said, is to increase the demand for fact-checking among journalists and the public — and maybe even politicians.
That leads to:
* Practices: The Washington Post and the Torrington Register Citizen began putting fact-check boxes on their stories. That, to me, is an incredibly simple way to open the opportunity for facts to be challenged and corrected and to make constant correction part of the process. What else can we do to bring fact-checking to the fore?
* Standards: Joaquin Alvarado, VP for digital innovation at American Public Media, threw out the challenge to begin standardizing how we store and present facts in media so we don’t have to waste effort and so there is an easy means to point the public to already verified information. This won’t be as simple as a spreadsheet; facts require explanation and examination. But Joaquin volunteered to get appropriate parties together to get a start on standardization.
* Tools. See Jeremy and Craig Silverman above for links to the neat tools some are creating, among them Truth Goggles, a project at the MIT Media Lab.
* Culture and education: CUNY might hold a next event on making facts fun. Sounds silly, I know, but many in the room believed that fact-checking needs to be made into a game. And Craig pointed out that some of the best fact-checking out there is done by Jon Stewart et al: truth as entertainment.
* Research: The New America Foundation is holding another event on fact-checking in December, concentrating on research about effectiveness of various methods: what works, what sticks? That is vital to make best use of the precious resources we have.
And finally, that leads to:
* Sustainability: Fact-checking is expensive. All the efforts above try to make it more efficient, by increasing the supply of facts, by getting more people involved, by creating tools, by adopting standards. This is where the Tow-Knight Center for Entrepreneurial Journalism gets involved: I believe that more transparency and more collaboration will help make for more efficient and sustainable journalism. We need to create and take advantage of existing platforms and then add journalistic value to them. We need to harness the care and energy communities already expend to share their own information. We need to help them do that.
More to come later. If I got anything wrong, correct me.