YouTube will be available on the iPhone at launch. Big deal, I think: snippet TV on snippet screens; the ability to send videos around to each other and watch them on the go.
Posts about Exploding_TV
Magid just released a new study showing exploding use of video on the internet (my emphases):
Daily usage of online video rose by 56 percent over the last year. In 2006, 9 percent of 12- to 64-year-old Americans who used the Internet reported using online video daily — every day. Today, in 2007, this number has risen to 14 percent of Americans 12 to 64 years old.
Weekly usage of online video has also risen over the last year. Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent — for a growth rate of 18 percent.
Even more remarkable is the amount of online video use among young Americans. Among young adult males 18 to 24, 35 percent report using online video at least once a day, and 80 percent report watching online video at least once a week. In all age-groups, males are more regular viewers of online video. Among females 18 to 24, weekly use of online video is 53 percent (versus the 80% for males). . . .
The types of video being consumed by Americans include a wide variety of content. News stories are reported by consumers as the most frequently viewed video they watch regularly on the Internet. Over a third of online Americans 12 to 64 watch online video news stories regularly. Video content described as jokes/bloopers, weather, and movie previews are tied for second most regularly viewed video content. Closely following these are music videos and “videos shot by consumers and uploaded to Web sites like YouTube” — a more consumer- friendly way of saying “user-generated content.” . . .
“The breadth of content viewed by consumers regularly online is amazing. This is not just short clips on YouTube. Consumers are watching news stories, movie previews, clips from TV shows, and, in some cases, even full-length TV shows and movies,” Vorhaus said. “The breadth of content online today is growing and consumers are using it,” Vorhaus concluded.
: LATER: More stats here from ComScore.
On her Facebook profile, NY Times TV critic Virginia Heffernan just updated her list of favorite TV shows — a list that should draw more curious interest than just anybody’s. She now leads off with her favorite web shows. Bravo. Her list:
Her favorite old-style shows: Friday Night Lights, I Love New York, Rescue Me, Big Love, Entourage, 30 Rock, The Sopranos, Weeds, Bionic Woman, The Bachelor, The Deadliest Catch, America’s Next Top Model, King of Queens, John From Cincinnati, The Shield, Laguna Beach, The Hills, Inside the Actors Studio, Shalom in the Home, House, American Idol, The View, The Oprah Winfrey Show, Lost, Project Runway
I, too, lead off my list with web TV and I’ve just added to it. Mine starts with naked self-interest, shows in which I have an investment: PrezVid.com, IdolCritic.com, Black20.com, 39SecondSingle.com, JamesKotecki.com, ABC (Australia) Mediawatch, Chasers War on Everything, Rocketboom, Ehren Senf, Ze Frank, Alive in Baghdad, JetSet
My old-style shows (for now): 30 Rock, Heroes, Sopranos, Weeds, Entourage, Lost, American Idol, House, This Old House, Cheers, Seinfeld, Picket Fences, Cosby (early years), Twin Peaks, Dobie Gillis, 60 Minutes, David Letterman, Daily Show, Colbert Report
CBS correspondent Daniel Sieberg reports from the Webbys — but for online and using a cell-phone camera. It doesn’t look like TV news (he cuts off his own chin, the lighting’s iffy, the camera unsteady) and it’s longer than this story would ever get on the air and that’s what good about it. Wish I could embed it, but that’s not possible (yet). Note also the irony that at the Webbys — the Webbys, damnit — his camera wasn’t allowed inside. Everybody in the group formerly known as the audience should be videoing and vlogging, ferchrissake.
Speaking of CBS, they’re serious about their audience-as-the-network distribution strategy, having just appointed two execs to the effort, PaidContent reports.
And speaking of embedding and distributing video, note that NBC is following suit, allowing snippets to be embedded in blogs (the Reuters report is rather comically clueless about these new fangled widget thangs).
(Not-yet-full disclosure: Since I’m praising CBS, I should say that I’ve done a tiny bit of business with them, which I’ll tell you about next week. Just mentioning it now so you won’t come back then and say, aha! then.)
CBS continues to extend its notion of the audience as the network, today announcing a bunch of deals with social services to enable and encourage embedding of their clips — among them WordPress, Ning, and Voxant. I’m not sure, for example, what a deal with WordPress means; I can already embed clips from a number of CBS’ distributors. But it’s the thought that counts. And that thought, to repeat the words of Quincy Smith, president of CBS Interactive: “We can’t expect consumers to come to us. It’s arrogant for any media company to assume that.”
The head of one of these distributors, Voxant, just emailed me with his success stories. Voxant enables embedding and pays the embedders. Jeff Crigler emailed (and note that as far as I’m concerned, he misuses the term ‘mash’ — which means to remake and manipulate — when he really means ’embed’):
I know you have been following this long-tail syndication stuff. We’ve had an interesting couple of months at voxant. I think its kind of relevant to how ultimately new media gets its legs.
About a month ago we signed the NHL deal and got their hockey videos up in TheNewsRoom.com Three weeks ago we started blogging about it and sending very personalized emails to some of the top hockey blogs and small web sites. Then an amazing thing happened. One of the hockey blogs came to TNR and mashed [that is, embedded -ed] some clips. then a couple of others…. then a swarm of others. All of the sudden we are driving gobs of traffic to hockey sites who have grabbed our game highlights and “hockey fights” videos from the news room. The echo chamber actually started working. Before you turn around a third of our traffic was hockey stuff and we had bloggers and web sites coming back on a daily basis to get the latest game highlights.
So, for demonstration purposes, here’s a CBS clip via Voxant. This is one of those ridiculous you-could-write-them-before-you-see-them stories TV loves to do: Amercians are taking to the road this holiday weekend… gas prices are higher/lower… the triple-A says…. yadayadayada. Note that I just made fun of the segment and got paid for it. But that’s good: you want to be in the midst of the conversation, sometimes starting it.
For your amusement, here’s David All’s shooter shooting me shooting him for PrezVid. How meta can you get?
And now here’s the product from me. Yeah, sure, it’d be better if I used the tripod and had lights and two mics and real questions and bothered to edit it. But who wants to be real TV?
CBS continues its enlightened relationship with distributed media, putting up a bloggers’ kit with links and embeds for some of their new fall series. Here’s the upfront pitch for the Big Bang Theory, a sitcom about geeks and sex — or geeks who wish they could have sex with their gorgeous neighbor:
Smart. The only thing that would be smarter would be to go ahead and put the preview up on YouTube so it can be discovered there. Two fans already did it — one of them pleading, “no copyright infringement intended” — here and here. This is a show about geeks so you know geeks will promote it with geeky tools.
NBC lets you watch and link to the previews. Embedding would be wiser. Here are ABC previews; each show has a page so it’s linkable but not embeddable. I’d show you Fox’s perviews, but the link off their home page is broken; it goes to Are You Smarter than a Fifth Grader? Guess not.)
I didn’t attend any of the Streaming Media conference, except the panel I moderated with talented people who are remaking TV online: J. Crowley of Black20 (disclosure: I’m an investor), Mary C. Matthews of IdolCritic (disclosure: she’s making this for my video company) and 39Second Single, Adam Elend of WallStrip, and Robert Scoble of Scoble. I ran into Steve Safran of Lost Remote and asked him how the conference was and he shrugged a bit and then explained that he likes the fact that at this conference — as he later said on his blog:
there is no arguing. There is good debate, to be sure. But there is no “us vs. them,” no “blogs are death,” no “that’s not real media,” no “that’s not our core competency” arguments. The open-mindedness of companies here is terrific. Broadcasters need to learn from the entrepreneurial spirit of these folks. They look at emerging tech and see the possibilities, not the limitations.
That’s what we need at newspaper and TV journalistic conferences: A big banner at the door that says:
NO ARGUING ALLOWED. LEAVE YOUR KVETCHES AT THE DOOR.