Posts about cuny

What’s a medium?

At CUNY’s Graduate School of Journalism we just told the students that they no longer need to commit to a media track – print, broadcast, or interactive. We believe this is the next step in convergence. All media become one.

Since the day we opened our doors, CUNY has taught all students all media. In the first of three semesters (plus an internship), everyone takes the fundamental of interactive course and (as of this year’s class) a fundamentals of broadcast course. They all learn how to gather news and tell stories in audio, video, blogs, live blogs, wikis, Twitter, social tools, and whatever comes next. Of course, they also learn the eternal verities of journalism and techniques of reporting and writing. They are now exposed to the fundamentals of the business of journalism. As they progress through other classes in their subject specialties, they are required to create stories in various media.

We had still required our students to pick a track and I’ll confess that many people asked us why we did that. My answer was that employers would expect this specialization. It was, in truth, a dash of caution. But then we heard – particularly from adjunct faculty still working in the field – that this wasn’t necessarily so. We also watched our students from any track work in any track. And we’re getting better (and still need to get better) at requiring work in many media throughout the program.

From the day the school started, various faculty members – including, notably, the head of broadcast – wanted to find the way to tear down the walls between the tracks. Now we thought it was time.

So what we’ve really done is simply give students more choice. We still have the same media courses and department. We still have prerequisites for the ultimate course in each medium (you can’t take interactive III without having taken interactive II). But now we will advise students to select courses based on what they want to do professionally as well as what they already know (because many students enter the school proficient in various new media).

We’ve given the students various scenarios: Someone who wants to work in broadcast or online will likely take the courses they would have taken anyway. But now a student can take the full track in both electronic media. Or a student who comes in with good skills in those electronic media may choose to strengthen skills in what we used to call print (we’re not sure what to call it now so we’re calling that core). Electives that used to be offered mainly to students in a track – like my entrepreneurial journalism course – will now be open to all.

We also offer many workshops during our January academy between semesters and through the year: in photojournalism, Flash, copy-editing, VJ video storytelling, and so on. We’ll add more, especially as we also offer our graduates refresher courses as part of our 100,000-mile guarantee to keep them up to date.

Those are the details. The bigger point is that media is becoming singular. Especially as newspapers die and more people watch what we used to call TV online or on mobile, it will be absurd to separate the forms. In my day (picture me blogging that from a rocking chair), we had to pick our medium once for a career. Now, every time a journalist goes out to cover news, she must be equipped and prepared to gather and share it in any and all media. That’s what we mean when we say convergence.

We’re very lucky at CUNY that we’re new and don’t have the legacy of old media practices and turfs to deal with. I don’t say that to pile on other journalism schools that are struggling with how to change as fast as the media world around them, reflecting the same struggle in newsrooms (more than once, I heard the cry, “fuck new media”). Nor do I want to pretend for a second that we’ve solved the problem; we are constantly updating our thinking and our curriculum. It’s a never-ending discussion that we have in faculty meetings and training sessions on RSS, mobile, blogging, wikis, Twitter, new media architecture, new news business models, and so on. As Rich Gordon at Northwestern’s Medill J-school has long said, the most important skill we need to teach is change. And we can’t teach it fast enough.

Journalism students’ role in the new news marketplace

Imagine a new marketplace of local news coverage.

Start here: At CUNY, our students report on New York and much of their work ends up in publications and on sites around the city through our NYCity News Service, which is edited and managed by Jere Hester, former city editor of the NY Daily News.

We’ve been talking about how our students could possibly help serve and supplement local news outlets more as they shrink. Friend Jay Rosen at NYU and I have also been talking about this and we were further inspired by the organization of a new content-sharing consortium among a handful of New-York-area newspapers. How could journalism students feed into that – or into similar consortia that are forming all around the country? How could we use the good efforts of students to make sure that more news gets covered and that their coverage gets more reach? Jay and Jack Lail bounced the idea back and forth on Twitter this weekend.

Carry this notion to its logical extension and we see the start of a marketplace of news and assignments. In the print consortia, it only makes sense that one paper will ask another: ‘Are you covering this? If you do, I won’t so I can cover something else that we can share.’ That leads inevitably to a market of assignments and once that exists, there’s no reason others can’t join in: journalism students, freelancers, photographers, bloggers, too. Worried about quality? Well maybe there will be a process of reverse-bidding: three people sign up for the same assignment and it goes to the one with the best clips. If nobody signs up, maybe the price of the assignment goes up. It’s a market and I’m hoping to tempt Jay to use his students in his new Studio program to think it through.

What we’ve just built is a new ecosystem of news that tries to make sure that more news gets covered. It’s collaborative and complementary, as I believe news will be – will have to be – in the future. Yes, one could also say it’s anticompetitive but that’s the last problem for news organizations today (and, again, this is the one idea on news’ future that I share with David Carr).

From a news organization’s perspective, once a consortium/marketplace/ecosystem is opened, up, it requires different skills to manage: finding and knowing talent and helping make it better – organizing, curating, educating. From the community’s perspective, we should hope that all the important stories don’t end up with just one reporter and one perspective (I think editorial ego will take care of that) but instead that more news gets covered. From a journalism-school perspective, there are questions – namely, how should these assignments and opportunities fit into a curriculum to make sure that students leave with the broad range of skills and not just clips papers need.

Let’s also ask about journalism schools’ wider role as education becomes more important in new-media and community-practiced journalism: The pros need training in new media and new skills (while they still have jobs or as they reinvent themselves on their own) and the community often wants training in the essentials of new media tools and journalistic skills. The South Coast paper has trained more than 600 members of the community in an ambitious eight-week course and it is recruiting more. The Oakland Press is also holding classes. Papers and a university in Minnesota got a state grant to retrain professional journalists. Now add this: Trinity Mirror in the U.K. is hiring high-school kids to work on hyperlocal blogs. See also Robert Niles arguing that in their drive for professionalism, local news organizations (especially TV, I’d say) became disconnected from their communities and should be hiring from those communities.

The role of journalism education and journalism students in their communities will change as journalism changes. There’s a new ecosystem emerging and our roles in it will change as well.

Take a class with Profs. Rosenblum and Jarvis

I’ll be assisting Michael Rosenblum in teaching a one-day seminar at CUNY’s Graduate School of Journalism on March 28 (10a-3p) on joining the video revolution in news and media. If you’ve never had the chance to catch Michael in action, believe me, you’ll want to; he’s compelling and convincing and empowering and helluva lot of fun. I’ll be adding my views on the opportunities in the fundamental changes in media for what promises to be a rich and meaty discussion. Details are here.

[Disclosure: The fee for the seminar goes to CUNY, where I teach; apart from my princely professorial pay, I'm not profiting personally... though I do get an alliteration bonus.]

Fewer journalists? No, more

Applications are up for the CUNY Graduate School of Journalism, where I teach. But it’s a new school, so that might stand to reason. But they’re also up at least one other and much older J-school in New York. And they’re up at J-schools in the U.K. Lots of possible reasons: Business school doesn’t look so good anymore. Entry-level journalists try to leapfrog other competitors by getting a degree. Young people recognize the need for journalism. Note well that even as newspapers moan and mourn, more people see opportunities in journalism.

The newsroom as classroom opens

Bravo to the Oakland Press, which just announced that it is opening a classroom for citizen journalists. Named, with admirable hauteur, The Oakland Press Institute for Citizen Journalism, it is built under the believe that “there are ways for readers to help tell stories better, quicker and more completely.”

That is why we will be offering anyone who is interested — from high school students to retirees — instruction in news writing, videography, basics of reporting for news and sports, and still photography.

For those who complete the instruction, we offer the opportunity to get your work published online or in the print edition. This experience would be especially helpful for high school and college students viewing careers in the communications field. In addition, others can work toward becoming members of our freelance stable of journalists.

Beautiful. The best part is that the instruction will be done by members of the paper’s staff. Now I know some bloggers might say, “We don’t need your instruction, press people, you need ours.” And the second half of that is true – everyone in this classroom can learn. But so long as the instruction is offered in the spirit of generosity – “Here’s what we know and how we ply our trade and we will no longer keep it secret as a priesthood but will share it openly” – then everyone wins. The public can learn those tricks of their trade. The journalists build a new relationship of mutual trust with the public. The news organization expands journalism into the community – as the Oakland Press’ announcement eloquenty argues in what amounts to a white paper on the virtues of citizen journalism.

I started arguing for the idea of the newsroom as classroom in 2005 and said this transformation will do more than bring in more news; it will change the very nature of a newspaper:

Once again, Hugh McLeod said it better than I just did: We need to think as “a point on the map where wonderful people cluster together to do wonderful things.” How do we help people gather to share what they know and need to know? How do we turn newspapers into newsplaces?

So the education and the relationship goes well past the classroom, of course. A great editor educates every day. A great reporter learns every day. Educators learn from the students; so journalists will no doubt learn how to shoot better Flip videos or tag Flickr photos from members of the public. And the newsroom necessarily tears down its walls and opens up to the community, becomes part of the community. I mean that figuratively and literally: the newsroom as cafe, the distributed newsroom everywhere in town.

This new relationship, I believe, will be the foundation of a new business model for news. For as the paper can no longer afford the cash and risk to own everything and do everything and is it builds this new relationship of trust with the public, it will have to see the opportunity in helping the public, its partners, build their own value and businesses together. This, I hope, is the first seed of the network.

I also believe that journalism schools must offer to help and must see that they have a role and responsibility to train not just the professionals but anyone. I have been applying for grants to start a program to help newsrooms – closed cultures that they have been – to learn how to teach and to create curricula to help. My argument has been that programs to teach citizens separately don’t scale and don’t reform the relationship between journalists and the public. Among the things that could be taught: your right to access to public documents, meetings, and official information; how to research and verify information; journalistic ethics (a discussion!), corrections (also a discussion!); how to record public meetings as podcasts; how to shoot better photos and video; how to sell ads to support blogs and reporting…. From my grant proposal:

The goal is both to improve the quality of citizen journalism and to establish a new and collaborative relationship of respect between professionals and amateurs, opening up the newsroom and its culture and expanding the reach of journalism in the community. Through this program, these news organizations – and others who will watch their progress – will learn and prove the business case for harnessing citizen effort and knowledge. The project will lead to new work in networked journalism….”

I only wish I could attend the inaugural class of The Oakland Press Institute for Citizen Journalism. (Will you webcast it, teacher?)

[via Jay Rosen]

See Mediastorm

Come see Brian Storm, proprietor of the much-loved MediaStorm at CUNY’s Graduate School of Journalism tomorrow, Thursday, starting at 6:30. It’s open to the public but space is limited, so sign up here.

New Business Models for News Summit today

We’re holding the New Business Models for News Summit at CUNY’s Graduate School of Journalism today. Students will be live-blogging at newsinnovation.com. The amazing Rachel Sterne will be broadcasting on GroundReport.com.

New business models for news

Here’s a first draft – sure to change – of a presentation I plan to give to open and set the table for the New Business Models for News Summit at CUNY. I won’t go through it lline-by-line that morning; I added more detail since I’m posting it here for your comment, correction, questions, arguments.

New Business Models for News
View SlideShare presentation or Upload your own. (tags: journalism media)

I should add that the conference is now oversubscribed for the space. Sorry.