Posts about cuny

A new M.A. in entrepreneurial journalism at CUNY

We got some big news at CUNY this week: We are approved to offer what we believe is the first MA in entrepreneurial journalism.

Last spring, we already taught our first class of full-time entrepreneurial journalism students, awarding certificates. But now we also have the ability to award MA degrees to students who complete the CUNY J-school program plus a fourth entrepreneurial semester. This comes under the auspices of the Tow-Knight Center for Entrepreneurial Journalism at CUNY.

My colleague Jeremy Caplan and I teach four courses: MBA in a box in the media context (Jeremy’s qualified to teach that; I’m not); a course in disruption in media (that’s what I teach); the incubator as a course (the core of the curriculum is the students’ development of their own businesses and for that we the faculty and mentors meet individually with them and meet as a group to compare issues, problems, and solutions); and a technology course (this semester, we plan to work closely with General Assembly for some of that curriculum and are bringing in Nancy Wang and Jeff Mignon to work with students). In addition, the students do a project as an apprenticeship with a New York startup.

We are about to admit our 15+ students for the spring term, most of them professionals seeking the certificate (and in some cases a second career) with some students from our regular journalism program (they’ll be the first to earn the MA in entrepreneurial journalism).

This comes right after the fifth annual jurying for our regular entrepreneurial course, offered in the MA in journalism, in which a dozen students created their own business plans and a jury awarded seed funding from a Tow-Knight grant.

At CUNY, we are constantly changing our curriculum, updating it as reality in media shifts, as we learn new lessons, and as we see what works and doesn’t work in helping students reach their goals. That can be unsettling for both students and faculty but there’s no choice about change.

This week, coincidentally, I was contacted by two searches for journalism school deans (it appears to be open season on the species as there are even more of these jobs open). I’m not going for and certainly doubt I would be offered either, but I did offer recommendations to one of them and that caused me to take a look at the curricula for various journalism programs in the nation. There are some neat new courses and methods (e.g., via @underoak, UNC’s master’s in technology and communication). But what struck me about journalism curricula is how little some of the courses appeared to have changed, even now. What does it mean to teach magazines these days?

Jeremy and our colleagues Peter Hauck and Jennifer McFadden sat down last week and played the game of 52-card-pickup we regularly play at CUNY, rethinking what we’re teaching and how. For example, we are going to emphasize prototyping and project management more than we had. In the admissions process for this spring, we not only wanted a diverse group of students and perspectives but also of businesses, from hyperlocal content businesses to disruptive platforms. In the other arms of the Tow-Knight center, we are supporting research in new opportunities and needs in journalism to help guide students and the industry as they propose new ideas to fit new needs. And with our growing incubator, we are bringing in new services to help both students’ and outside entrepreneurial ventures.

Of course, elsewhere at CUNY, change continues apace. For example, my interactive colleague Sandeep Junnarkar and others have been shepherding into the curriculum new courses on data visualization and a modular course in coding for journalism. We find ourselves constantly managing tension between journalism and tools (always fighting to make sure the former is not overcome by the latter).

Getting a new degree in entrepreneurial journalism is just one milepost in a constant process of trying to stay an inch ahead of the snowball. I’m proud and grateful to work with an administration — Deans Steve Shepard, Judy Watson, and Steve Dougherty — and with a faculty who support this endless creative tsuris.

We teach change.

The NJ News Co-op

Please take a look at — and rate and comment on! — a proposal I helped draft for the Knight News Challenge proposing a co-op to support the emerging local news ecosystem in otherwise-deprived New Jersey.

The idea is that the scattered, independent members of that ecosystem need help to (1) curate and share the best of what they do across all media and get them more attention; (2) organize them to create collaborative works of journalism; to train them in skills from journalism to new media to business; and (3) begin to fill in the blanks that the ecosystem and the market leave with beat reporting and investigations. It’s not meant to be a news organization so much as it helps organize and support other news organizations of all sizes, media, and models in the state. The goal is not to grow a large enterprise but to help grow a large ecosystem.

I believe we are seeing the new ecosystem emerge (see our business modeling at CUNY’s Tow-Knight Center for Entrepreneurial Journalism here) but I also believe it needs help and support to grow and inspire more journalists and community members to join in. Thus the co-op.

The notion of a co-op was inspired by Deb Gallant, New Jersey’s own Queen of Hyperlocal at a meeting organized by my friend and neighbor, Chris Daggett, whom you last saw here when he ran as an independent for governor of New Jersey; now he heads the Geraldine R. Dodge Foundation. Chris brought together other foundations plus journalists, public broadcasting folks, and state officials in an all-day meeting to look at what can be done to help New Jersey’s media future. There are other efforts coming out of these players; this is just one.

New Jersey’s media scene is a unique mess. It has never been served by the media outlets at either end of the state, in New York and Philadelphia. The daily newspapers are shrinking rapidly. The governor has been looking to sell the public broadcasting licenses here at NJN and, truth be told, they’ve never been robust.

But all that bad news is good news, for it means that New Jersey is a blank slate, a unique opportunity to build a new media sphere. We want to nurture that development. This endeavor is a not-for-profit cooperative. These enterprises also need commercial help with revenue (advertising and events); others are simultaneously working on that.

(Because entries lose paragraph-spacing, it’s a bit hard to read on the Knight site. So you can read it here but please, please do comment there. We’re eager for suggestions and questions and help in fleshing this out.)

CUNY’s Entrepreneurial Journalism program

Here’s video of our information session for the new Entrepreneurial Journalism program at CUNY.

Entrepreneurial Journalism Information Session with Jeff Jarvis and Jeremy Caplan from CUNY Grad School of Journalism on Vimeo.

More information on the program — and details on how to apply — here.

And here’s the curriculum.

Entrepreneurial Journalism curriculum at CUNY

Here are the courses that make up the new Entrepreneurial Journalism curriculum at CUNY. We plan to offer these courses this spring–to our own students and to midcareer journalists. Once approved by the state, we’ll award a certificate and then an MA in entrepreneurial journalism.

This Monday evening the 29th at 6p, we’ll hold an information session at the school–219 W. 40th St. in NY–and we’ll stream it for folks who can’t be there. Details here. We’re accepting applications now–admissions addresses here.

We’ll teach a course in business basics in the media context and a course in new business models for news–which is really, I’ve discovered, a course about disruption (whether you cause it or have to cope with it). Students will create their own business plans and incubate them in a third course. We’ll give students an immersion in relevant technologies to inform their plans. And students will work on an apprenticeship in a New York startup to be exposed to startup and engineering culture. I’m delighted to be teaching these courses with my colleague, Jeremy Caplan, and others we’re recruiting in various specialties.

Students may leave starting their own businesses and making their own jobs. They may work for startups. They may bring entrepreneurship into legacy companies. And legacy companies may send them to the program. In my Entrepreneurial Journalism class at CUNY — an inspiration for this program — we have a few midcareer professionals in the class this term and I’m finding the mix with students to be good. So we plan to continue that mix in the larger program.

This educational program is one of the three legs of the stool that makes up the new Tow-Knight Center for Entrepreneurial Journalism. We will also continue research on new business models for news. We are also starting in incubator and investment fund. The research will inform the students businesses and those in the incubator and identify new opportunities we can help start. The courses we create for this program will also bring in resources to help teach and support businesses in the incubator. And having more services in the incubator will help the students with their businesses. That’s the idea.

At the end of the day, we hope to bring more innovation and innovators to journalism. That’s the hope.

Here are the syllabi (don’t ya love that word?) for the courses. If you would prefer, you can see them on Google Docs here.

CUNY Entrepreneurial Journalism curriculum

The Center for Entrepreneurial Journalism

Today we at the City University of New York Graduate School of Journalism are announcing the founding and funding of the Tow-Knight Center for Entrepreneurial Journalism.

The Center, which I’ll direct, received $3 million each from the Tow and Knight foundations, in addition to earlier funding from the McCormick, MacArthur, and Carnegie foundations and CUNY. We will:

* Establish the country’s first MA degree in entrepreneurial journalism for our students and also offer certificates in the field for mid-career professional journalists.

* Continue our research in new business models for news, following on our work last summer in the new ecosystem of local news.

* Help create new enterprises in news. More on that later.

See the entire release here.

This all flows from an essential optimism about the future of journalism. We just have to build it. That’s why I’ve been teaching entrepreneurial journalism — with seven students’ businesses in development now with a total of $100,000 in seed funding — and why we are expanding that into a degree and certificate program to prepare journalists to start and run businesses and make journalism sustainable. That’s why we will continue to bring concrete specifics to the discussion about new business models for news. And that’s why we will help create those businesses in and out of the school. We will also help lead the movement to teach journalists to be entrepreneurs at other schools. And we have other plans.

I’m grateful to the The Tow Foundation for giving us the challenge grant that led to today and to the Knight Foundation for pushing us to elevate our ambition. I’m grateful to the McCormick and MacArthur foundations the Carnegie Corporation for funding work that paved the way for the center. And I’m grateful to my CUNY colleagues — Dean Steve Shepard, Associate Dean Judy Watson — for having the vision to support this work.

Watch this space.

The birth of TBD?

Jim Brady, daddy of metro/hyperlocal startup, sent me pictures Tim Windsor sent him from our summit on new business models for news at CUNY two years ago. In the session on the new newsroom, Jim got up and started sketching the structure and size — little knowing, as he said in testimony before the FTC a while ago, that he’d end up building it at Jim at the whiteboard:


The detail. Note the reference to a blog network of experts — which TBD wisely built.


For the history books. If there still will be books.

Want to join my entrepreneurial journalism class?

I have a little room in my entrepreneurial journalism class at CUNY.

I’d especially like a few under- or unemployed journalists looking to start businesses in the class to add to the mix of experience among the students. I’ve also had students from other schools in the past. Tuition is about $1k (sorry; I’m looking for scholarship money for various categories — such as unemployed, career-shifting, journalists and ethnic and community journalists — but don’t have it yet).

In the class, you will create and present a business plan for a sustainable (read: profitable) journalistic enterprise. We will work through:
* Your elevator pitch; the essential description of your business.
* Product plan.
* Needs statement — why does the world need this thing?
* Market research and analysis — who are your customers and what do you know from them?
* Competitive analysis.
* Revenue plan.
* Distribution/marketing plan.
* Operations plan.
* Technology plan.
* Launch plan.
* Investment ask.

At the end of the class in December, you present your plan to a jury of investors, entrepreneurs, journalists, publishers, and technologists (it’s great fun, that day).

The class meets Monday afternoons, 130-430p at CUNY.

If you’re interested, I have just a few spots. Email me at the school: jeff.jarvis at journalism dot cuny dot edu. Tell me what you want to build — an entirely new business or a hyperlocal site. Tell me about you and your experience. I’ll select a few based on the mix of the class and how complementary you, your business, and your experience are with the other students and their projects. If it doesn’t work out this time, fret not. We’re going to launch a larger entrepreneurial journalism program soon. If accepted, you’d need to be in class starting Sept. 13 (we’ve held one class so far).

Signs of hope

David Carr wrote another good and hopeful column today (this, I told him, was his burning bush column). I’m delighted that it ended with a brief report on his jurying in my entrepreneurial journalism course at CUNY:

Meanwhile, journalism schools are no longer content just to teach the inverted pyramid. A few weeks ago, I was at CUNY’s graduate school of journalism to help judge presentations from more than a dozen teams of young media entrepreneurs. There were some clunkers, as there always are, but there were also some scary good, real-world proposals from students who don’t have to think out of the box because they were never in one to begin with.

I tried to be courteous and deferential, partly out of a small fear that I may work for one of them someday. There are worse places to end up.