So the Time person of the year is you. Otherwise know as us.
Well, I suppose I should give Time some credit for recognizing the power of the people. Only thing is, there’s no news here. This is nothing new. We have always been in charge. It’s just that the people who thought they had the power now have no choice to but hear us and recognize that we are, and always have been, the boss.
This is stated in the hammer-and-chisel language of a Time tome:
But look at 2006 through a different lens and you’ll see another story, one that isn’t about conflict or great men. It’s a story about community and collaboration on a scale never seen before. . . . It’s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes. . . .
The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution. . . .
And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year for 2006 is you. . . .
I don’t disagree with a thing they say. I just want to turn down the volume a bit. And people think bloggers like me get overheated.
This year’s cover reveals that the notion — or they would like to think, institution — of a single person of the year in the single biggest news magazine is such a social anachronism. It is a vestige of the mass era. It is the conceit of mass media that they could pick one person who mattered for the world and that we would listen.
So it’s wise of Time to pick many people. That’s the way the world really works. There are many worlds within our world and many leaders in them. So if Time were doing its job properly, it would highlight a million people of the year. But, of course, it can’t. The form doesn’t allow it. And the form is what led to massthink. But mass is over. And I see this as Time’s admission of that. And so for that, I applaud them.
God knows what they’ll put on the cover near year. (Knowing them, it may well be God.)