The amazing Samir Arora, CEO of Mode (née Glam), called with some impressive numbers on his company’s new platform and aggressive push into video.
A two-minute video illustrating 100 years of fashion gained 1 million views in six days, 10 million in 21, and now — a bit more than eight weeks out — has 58 million views. Almost three-quarters of those views came on Mode’s own network — where they can prioritize users based on relevance and influence; the rest on Facebook, YouTube, et al.
In two months, Mode is now the 13th video property according to ComScore; it was already the 7th web property.
Through this, Mode is building two big video revenues streams: half from prerolls (YouTube’s territory), the other half from distributing brands’ video content and from sponsorship of its own video content. Video, of course, has enviable CPMs running $20-$45 for this kind of content.
Note well that with Mode, creators always get paid for their content — whether as revenue share or for hire. Importantly, under certain circumstances, distributors also get paid.
Glam started as a network; that is what brought Samir and me together. It then set about building tools for content creation, curation, and distribution. Samir’s big lesson, he said, is that an ecosystem needs a platform.
Mode still is under the radar for many in media. I’d reset your radar.