Here’s another chapter from Geeks Bearing Gifts, this one about a topic I’ve discussed here: reinventing TV news. Read the whole thing on Medium. A snippet:
I know people who are innovating with the form online and who object to calling what they do “television” because they don’t want the word’s baggage. But I say they should co-opt the word, revolutionizing the concept of television instead of letting it languish in its past. It’s true that there’ll soon be no way to distinguish among media. What used to be a text article in a print publication now, online, has video and audio; what used to be a TV story can now carry text and photos online; both can include interactivity and discussion and more. Still, I see value in commandeering the word television because I want innovators to take over the medium itself, pressuring its legacy owners to cast off their orthodoxies and idiocies. Those not-so-old broadcast companies, though weakened by the ceaseless growth of new competitors, still have good businesses and still attract the largest news audiences. They have had little motivation to change. Even newspapers and magazines, finally able to make video, have made the mistake of trying to ape broadcast TV. Change will have to come from outside media.
If you can’t wait for the rest of the book, then you can buy it here.