News(paper)

Friend Michael Rosenblum forwarded word that the Star-Ledger in New Jersey was just nominated for seven local Emmys for its video work. Bravo for my old friends there and for Rosenblum, who trained them .

I remember when my old colleague Jim Willse, then editor of the Ledger, told me he wanted to get the paper into video and I begged him not to do what other papers had done: turn out pale copies and unintentional parodies of local TV news, something that deserves no emulation. I introduced him to Rosenblum, who came in an politely toured the TV studio the paper had just built and then said, “This is bullshit.” Nobody wants to see fake TV, he said. The newsroom is the story; it’s where the action is. So he had them set up cameras in the newsroom and he trained staffers to make video stories with a small camera and a Mac. I’ve watched my own students learn the Rosenblum Method and come out empowered, like the Ledger’s old paper people. Yes, anyone can make TV.

If I had it to do over again, I’d do one thing differently: bring in ad people to train them so they would understand the power of making TV and would sell it to advertisers and make video for them: so they, too, would think video.

  • http://www.npr.org Joel Sucherman

    Congrats to the Star-Ledger.

    In a similar vein, NPR won an astounding 15 prizes in the White House News Photographers Association’s “Eyes of History” contest recognizing achievements in photojournalism. David Gilkey and others produced some truly insightful, chilling, wonderful work, much of which can be seen here. http://www.npr.org/blogs/pictureshow/2010/02/npr_wins_white_house_awards.html

    It’s heartening to see great visual journalism being done by non-traditional sources.

  • http://www.jamesdasilva.com James d.

    I’m glad you mentioned the ad side of things. My first thought when I saw the lede was, “How much profit did the videos bring?”
    Not that it’s the end-all to the discussion, considering many factors such as their video operation being an evolving form, but I wonder how often the question’s being asked.

    Also, is it just me, or do other people like having a transcript of videos? It adds that much incentive to link it, etc., if you can grab a few words accurately and quickly to plug the video.

  • Peter

    Hmmmm…. “If I had it to do over again, I’d do one thing differently: bring in ad people to train them so they would understand the power of making TV and would sell it to advertisers and make video for them: so they, too, would think video.”

    Wasn’t that me?

    • http://www.buzzmachine.com Jeff Jarvis

      We didn’t bring in paper people.

  • http://www.westofthei.com Darren Hillock

    Newspapers doing TV with their video is a pet peeve of mine too. Web video is a chance to do something different. That’s what they should be striving for.

    • jonny

      I agree with you Darren =)

  • http://www.godudu.com Mustafa

    http://www.godudu.com auto human-translates chat messages in real time between users’ languages – which means everyone can talk to each other…

  • http://www.pakistanlovers.com/ Love Pakistan

    Newspapers are now converted into E-papers.
    in Pakistan almost all major newspapers are publishing their electronic versions on internet, and its absolutely free for all

  • zayiflamak

    FDA onayı bulunan alli zayıflama hapı kullanmanız kilolardan kurtulmanıza doğal olarak yardımcı olur.