Hey, Verizon (& Google & Apple & Dell & BestBuy….).
I want to try the Droid but I am already in indentured servitude to AT&T for my iPhone (and have no particular desire to lose it). As much of a gadget geek as I am (I’m no Leo Laporte – my wife would’t let me be – but I do love the darned things), it’s still just not worth the $2,600 commitment to get another phone, even if Michael Arrington is having orgasms over it.
I’ve been arguing on This Week in Google that what I want is a Gadget (or Phone) of the Month Club. Let me try it. It’s worth it for the phone and device companies because they just might seduce me into buying. They’d get more press from the folks who matter – early adopters. They’d sell more gadgets and service plans. They could even use it to try out new gadgets (who wouldn’t pay to be a beta tester for the coolest gadgets?).
I wish someone (are you listening, Best Buy? is there an entrepreneur out there looking for something new to do?) would start a club that would rotate gadgets among freaks every month (or two). Obviously, it won’t work if we all expect to get the Droid as soon as it’s out without paying full freight. So charge more for that privilege. Every month, the one-month fee for a particular device goes down. I’m willing to pay a premium to try the Droid the first month or a Chrome-powered netbook. But I’ll wait three or four months to get my hands on a Nokia N900. The market will determine the demand: let us bid up the premium for the first-month Droid. Mind you, I’ll also pay an entrance fee to be a member of the club (maybe a dozen of us can do it on our own).
If I fall in love with a gadget I try, I can buy it. If I don’t, Netflix-like, I send it back and then get the next one. If I break it, I pay for it. Whoever runs this club doesn’t have to put up all the capital to get the hardware; our fees and deposits will create good cash flow.
What’s not to love?