I’m fretting about forgetting things, not just because I’m getting older (on top of middle-aged surgery and its inconveniences and a dicky ticker I now have sciatica; I am a parody of age). I’m fretting about us all forgetting things because we’re using Twitter.
Twitter is temporary. Streams are fleeting. If the future of the web after the page and the site and SEO is streams – and I believe at least part of it will be – then we risk losing information, ideas, and the permanent points – the permalinks – around which we used to coalesce. In this regard, Twitter is to web pages what web pages are to old media. Our experience of information is once again about to become fragmented and dispersed.
My own worry is that I’m twittering more and blogging less. Twitter satisfies my desire to share. That’s mostly why I blog – and that’s what makes the best blog posts, I’ve learned. I also want to store information like nuts underground; once it’s on the blog, I can find it. But when I share links on Twitter, they’ll soon disappear. I also use my blog to think through ideas and get reaction; Twitter’s flawed at that – well, I guess Einstein could have tweeted his theory of relativity but many ideas and discussions are too big for the form – yet I now use Twitter to do that now more than this blog.
It’s not as if I couldn’t and shouldn’t also blog about what I talk about on Twitter; tweets can become the trial out of town, the blog Broadway (a book Hollywood). But Twitter competes for my time and attention. It is so much faster and easier. It’s good enough for most of my purposes. So the blog suffers. And I suffer. I discuss less here; I’ll lose some of you as a result and you are the value I get from blogging. I lose memory. And I lose the maypole around which we can gather.
On Rebooting the News, we also talked about what it takes to get an idea, a meme to critical mass. Blogs, I said, are better at that because they can gather attention over time. On Twitter, an idea can, of course, be spread but its half-life is that of a gnat. I’m proud of this post – The future of news is entrepreneurial – and it got retweeted for almost 24 hours, which is forever in Twitter time. Most things come and go in matters of minutes. So Dave and I were talking about getting new conventions used on Twitter but Twitter turns out not to be a great way to make that happen because ideas and conversations disappear in smoke.
Paul Gillin just asked whether soon, everything you’ve learned about SEO will be worthless. That’s because search is turning social and our search results are becoming personalized, thus we don’t all share the same search results and it becomes tougher to manage them through SEO. Put these factors together – the social stream – and relationships matter more than pages (but then, they always have).
It means nothing that I fret or worry about any of this. Change is inexorable, even – especially – in the agent of change. But it’s always important to stand back and see the implications in change and I think we’re going to need to find new ways to hold onto memories and make memes happen. That or I have to hold true to my vow to blog more.
: OH, AND… I got distracted by reading Twitter (really) and so I forgot to mention the other Twitter issue: distraction. I’m finding it much harder to stay focused on doing one thing because I now can do so many. That doesn’t mean I’ll end up thinking less for a blog post (or book), only that the stream interrupts the thing (the post, the page) in more ways.