I found this Associated Press story this morning because of a tweet and then I retweeted adding value along the way, a one-word reason to read it: “Fools.” Many retweets ensued leading to many more readers.
Welcome to the future of content distribution, the new newsstand, if you ask me. Welcome to a den of thieves, if you ask the subjects of the story, Associated Press CEO Tom Curley and News Corp. oligarch Rupert Murdoch.
They stood near Tiananmen Square – as Alan Mairson retweeted, “Nice touch: They made announcement in Great Hall of the People, shrine to Central Control” – arguing once again that people who aggregate, curate, link to, talk about their stories are stealing their value.
“Crowd-sourcing Web services such as Wikipedia, YouTube and Facebook have become preferred customer destinations for breaking news, displacing Web sites of traditional news publishers,” Curley said. “We content creators must quickly and decisively act to take back control of our content.”
He said content aggregators, such as search engines and bloggers, were also directing audiences and revenue away from content creators. . . .
Murdoch also told the opening session of the World Media Summit in Beijing’s Great Hall of the People that content providers would be demanding to be paid.
“The aggregators and plagiarists will soon have to pay a price for the co-opting of our content. But if we do not take advantage of the current movement toward paid content, it will be the content creators — the people in this hall — who will pay the ultimate price and the content kleptomaniacs who triumph,” the News Corp. chief executive said.
I rolled my eyes and hardly for the first time at their dangerous ignorance of the new realities of the next economy – at this suicidal attempt to protect outmoded models and fight the future – and tweeted my comment and thought that was it. But then I got a call from the AP reporter in Beijing who wrote this story, Alexa Olesen, and pulled off the road on my way to work to talk with her. I said exactly what you’d expect me to say, arguing against their arguments.
I presented an alternative future that is being built today, the future we see in the New Business Models for News Project with new efficiencies, specialization, targeting, value that comes with the collaboration that the internet and its links enable, with an ecosystem of many smaller but once-again profitable entities providing news we have reason to hope will be better. I got angry at the irresponsible stewardship over journalism that has been exercised by the Politburo of the Press meeting in Beijing, the people who did but no longer control the press and squandered the last 15 years. I said I was angry because they are the ones killing newspapers, not the internet.
Olesen asked whether I agreed with other talk in Beijing that it’s important for news to be on many platforms. Yes, I said, but that drive is about a decade late. Then I said I was being unfair; there is good work going on and I pointed to three or four things The New York Times is doing by example. But I then said the media world is moving to a next step, after sites and pages to streams.
And then I used this story as an example. I discovered the story through a tweet. I spread the story through a tweet. Others spread the story through their tweets. I’m spreading it again here. We are not kleptomaniacs. We are the new (free) distribution. We are providing value to news. I explained that Google News causes a billion clicks a month and Twitter causes more (Bit.ly alone causes a billion). But the comrades in Beijing can’t see that because they are ignorant of the imperatives of the link economy.
Among the many ironies in this tale is that Curley presages his own defeat. If he and Murdoch and the Central Committee put up walls and guards or unbelievably delays the news (as the AP is considering), we will go to the sites he cites – Wikipedia et al – and create better news with or without them. The way they are talking in Beijing, I fear it will be without them sooner than later.
: Later: Olesen also said that she wasn’t hearing what I was saying in Beijing. And they call us in blogs an echo chamber, I replied.
Except one might have heard these things some years ago … from Messrs. Curley and Murdoch themselves. Kevin Anderson does a wonderful job making them eat their earlier words, a dish of Peking crow.
Brisbane Times Sydney Morning Herald says the summit in Beijing really is run by a media politburo.
The summit has a secretariat based at Xinhua’s Beijing headquarters and is chaired by Xinhua’s president, Li Congjun, previously vice-minister for propaganda. Co-chairmen include Mr Murdoch, Mr Curley and leaders from the BBC, the Japanese news service Kyodo, Russia’s official news agency, ITAR-TASS, and Google.
Big issues are decided through ”collective consultation” with the world media organisations that comprise the secretariat.
”This is beginning to look familiar, don’t you think?” wrote David Bandurski, from the University of Hong Kong’s China media project. ”A self-appointed group of elites making decisions through consultation among themselves … The World Media Summit has a politburo.”
The irony is just too obvious. At the summit, Chinese leaders tell media leaders to create just ”’true, correct, comprehensive and objective’ news coverage.” As we say online: Heh.