NPR media correspondent David Folkenflik came to CUNY to report on the effort to find new business models for news, including our Knight Foundation funded presentation at the Aspen Institute. It turned into a bit of a profile of yours truly.
A 15 year old who actually heard this yesterday on NPR…imagine that…
J. Nice job as usual — NPR rules again.
As an advertising agency owner and an early proponent of delivering news online for free (boy did I screw up) I worry mostly about the economics. The issues simply do not add up to our having a good outlook:
Journalists or bloggers or whatever you want to call them need to make a living. Right now they are not.
Advertisers are spending way less. Huge online inventory and demographic and behavioral targeting greatly reduces the ability of local online sites to cash in on local. Right now they are not.
We have trained online viewers to expect content for free. Right now they are. The WSJ is held up as being and organization that gets it right. However, they win because the paper and the online product is funded by corporate budgets — not by individuals.
So, who pays for this shift? THIS is the issue.
(By the way, I strongly agree that newspaper management has failed.)
Please look at our models at NewsInnovation.com/models. Costs are much lower when you get rid of old production and distribution and collaborate with the public.
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