After joining in the tweetfire over the NYTimes’ slam on bloggers and bloggers’ slam back, Guardian colleague and friend Charles Arthur took the amazing move – have to try this sometime – of sitting back and reconsidering. And he saw what I was trying, without complete success, to express: the class of cultures, expectations, assumptions, and practices in online news:
OK: now see the publishers of Gizmodo, Engadget, Gawker, TechCrunch et al as the Davids, fighting the Goliaths of the New York Times and, of course, the Guardian and all the other papers. Should they fight on the same terms? If they want to get beaten, sure. They’ll never be able to find the experienced journalists, the experienced sales people, the special something that the papers have been able to build up over decades. The papers have the news process down pat. They can get those stories into paper-sized parcels and out to people so effectively there’s no room left.
So the blogs have to create their own battlefield, their own rules, and fight there.. . .
Such as what? Such as doing stuff that the papers won’t. Post rumours, and declare them as such; copy and rewrite like mad, so that how fast you can get the post up is more important than whether you checked it; let the readers in effect write the news; publish galleries of Photoshopped “is this the next iPhone?” galleries.
All the while, the Goliaths of the news industry stand by, shaking their heads. Hell, they’re doing it wrong! That’s not how you put stuff into a news parcel! It’s like this… hey, doesn’t anyone want it? Funny, the orders have dried up. And the Davids count the money they’re getting from adverts supplied against millions of page views. (They don’t have as many journalists as in a traditional news room, you say? Yeah. Life’s like that sometimes.)
There is one note of relief: unlike war, it’s not absolute. There’s plenty of room for everyone to thrive in this: the Davids and the Goliaths can live alongside each other. But the latter have to adapt so that they can get it right, and trade on the things that have got them where they are – which in effect means their brand reputation – and capitalise on it. Else those Boston Globe cuts aren’t going to be the last.
Right. They have things to learn from each other if they can stop sniping long enough to notice how few of them are left standing on the battlefield. But their culture expectations get in the way. To continue Charles’ war metaphor: It’s the Redcoats vs. the rebels; the GIs vs the Vietcong. When the new guy breaks the rules, protesting that they’re doing it wrong does no good. Learn. That’s what I was trying to say.
I liked Charles post so much, I left what I think is my best comment ever. Others didn’t agree. It was:
This is why http://www.imdb.com/title/tt1155056/
Charles made one more somewhat related point in his post: Where are the publishing side people on Twitter and blogs and all that? What are they learning from the Davids/rebels/Vietcong?: