More bloggers than CEOs? Heh.

Mark Penn writes in the Wall Street Journal that there are now more paid bloggers than CEOs.

Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers, firefighters or even bartenders.

Paid bloggers fit just about every definition of a microtrend: Their ranks have grown dramatically over the years, blogging is an important social and cultural movement that people care passionately about, and the number of people doing it for at least some income is approaching 1% of American adults.

The best studies we can find say we are a nation of over 20 million bloggers, with 1.7 million profiting from the work ,and 452,000 of those using blogging as their primary source of income. That’s almost 2 million Americans getting paid by the word, the post, or the click — whether on their site or someone else’s.

As much as I would like to believe that blogging is a lucrative profession, I’m not sure I buy it — not quite yet. He says that bloggers with 100,000 readers a month are making $75k. Name a few. Still, the trend is heading this way and I’m certainly happy to hear talk of blogging as a business model.

  • Dan Thornton

    The financial figure is from Technorati’s State of the Blogosphere, and I don’t think it’s probably too far out as an average for those who make far more and have far higher readerships than 100,000.

    Certainly the likes of Problogger etc seem to have found various ways to monetise effectively…

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  • Jake Costas

    Classic: you actually believe bloggers can be compared to reporters? HAHA. That is ridiculous

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  • Jeff Mignon

    The source of the WSJ is a document from the Bureau of Labor Statistics as you can see in the table that illustrates the article. The document is here:

    If you find anywhere this 452,000 blogger figure … let me know. I did not.

    Jeff, you were right to be skeptical. The question is how do you call this kind of journalism?

    • Jeff Mignon

      Hoops! I forgot to give my source. So, thanks to Cedric Motte that has found the document and wrote a post on it.

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