Educators – like musicians, journalists, carmakers, and bankers before them – won’t know what hit them. But as sure as change is overtaking every other sector of society, it will overtake education – as well it should. Our cookie-cutter, one-pace-fits-all, test-focused system is not up to the task of teaching the creators of the new Googles.
I’m one among many who believe that there are huge opportunities in education, not just to change and improve it but to find new business opportunities. That’s true especially now, as the economic crisis forces people to reconsider and change paths. Note the post below about increased applications at journalism schools. A friend of mine who works in a community college is seeing a surge of people coming back to school to finish degrees and buff up resumes.
I’ve seen this commercial a few times with its stirring call for change and expansion of education. It comes from for-profit Kaplan University (a division of Washington Post-Newsweek; indeed, the division that subsidizes the newsrooms there; as journalism becomes more educational, I believe the can find synergies beyond financial ones). Kaplan is arguing that its for-profit schools can give students more practical, more useful education in more ways:
Here’s another Kaplan ad:
Now see this statement of need by students at Kansas State in the digital ethnography class of the amazing Michael Wesch:
I put those up in the wrong order. The students show the need; Kaplan thinks it has a solution.
For today’s 30 days of WWGD?, here are snippets from the beginning and end of my chapter on education, Google U:
Who needs a university when we have Google? All the world’s digital knowledge is available at a search. We can connect those who want to know with those who know. We can link students to the best teachers for them (who may be fellow students). We can find experts on any topic. Textbooks need no longer be petrified on pages but can link to information and discussion; they can be the products of collaboration, updated and corrected, answering questions and giving quizzes, even singing and dancing. There’s no reason my children should be limited to the courses at one school; even now, they can get coursework online from no less than MIT and Stanford. And there’s no reason that I, long out of college, shouldn’t take those courses, too.
You may suspect that because I’m a professor, I’ll now come out of this litany of opportunities with a rhetorical flip and demonstrate why we must preserve universities as they are. But I won’t. Of course, I value the academy and its tradition and don’t wish to destroy it. But just as every other institution examined in this book is facing fundamental challenges to its essence and existence in the Google age, so is education. Indeed, education is one of the institutions most deserving of disruption—and with the greatest opportunities to come of it.
Call me a utopian but I imagine a new educational ecology where students may take courses from anywhere and instructors may select any students, where courses are collaborative and public, where creativity is nurtured as Google nurtures it, where making mistakes well is valued over sameness and safety, where education continues long past age 21, where tests and degrees matter less than one’s own portfolio of work, where the gift economy may turn anyone with knowledge into teachers, where the skills of research and reasoning and skepticism are valued over the skills of memorization and calculation, and where universities teach an abundance of knowledge to those who want it rather than manage a scarcity of seats in a class. . . .
On its official blog, Google gave advice to students, not about where they should learn but what they should learn. Jonathan Rosenberg, senior VP of product management, blogged that the company is looking for “non-routine problem-solving skills.” His example: The routine way to solve the problem of checking spelling would be use a dictionary. The non-routine way is to watch all the corrections people make as they refine their queries and use that to suggest new spellings for words that aren’t in any dictionary. Rosenberg said Google looks for people with five skills: analytical reasoning (“we start with data; that means we can talk about what we know, instead of what we think we know”); communication skills; willingness to experiment; playing in a team; passion and leadership. “In the real world,” he said, “the tests are all open book, and your success is inexorably determined by the lessons you glean from the free market.”
Rosenberg’s best advice for students and universities: “It’s easy to educate for the routine, and hard to educate for the novel.” Google sprung from seeing the novel. Is our educational system preparing students to work for or create Googles? I wonder.
[Thanks to Fred Wilson for the headline to this post]