Tom Watson, the blogging and tweeting Member of Parliament, passes along, via Twitter, a job posting for a director of digital engagement in the U.K. government. Specs include:
• Develop a strategy and implementation plan for extending digital engagement across Government
• Work with communication, policy and delivery officials in Government departments to embed digital engagement in the day to day working of Government
• Work with Directors of Communication to ensure that digital media are included in the reporting of reaction to Government policy and initiatives
• Work closely with web teams to ensure that digital communications are making the most effective and efficient use of hardware and software
• Act as head of profession for civil servants working on digital engagement
• Ensure that digital engagement is always a leading part of Government consultation
• Introduce new techniques and software for digital engagement, such as ‘jams’ into Government
• Convene an expert advisory group made up of the leading experts on digital engagement to provide advice to Ministers and act as a sounding-board for the Government’s digital engagement strategy . . .
You will have a small budget, but two key purposes of the job are to assist Government in making effective use of current digital spend, which runs into many millions, and to enable departments to save significant sums on their engagement activities through switching from expensive face to face and postal methods to cheaper digital techniques. You will be accountable for leading Government’s new focus on digital engagement, which is central to Government priorities and with significant risk of reputational damage if this does not happen or Government gets it wrong. . . .
You will be required to exercise influence across departments with Ministers and senior officials to drive forward the future of digital engagement. This will require Government and individual departments to change the way they do business – from consulting citizens to collaborating with them on the development of policy and how public services are delivered to them. It will involve supporting Ministers and senior officials in entering conversations in which Government does not control the message or the dialogue. . . .
Within two years the use of world class digital engagement techniques should be embedded in the normal work of Government