I’ve decided that media
are is singular.
I came to that conclusion, unblogged, awhile ago because I saw the lines between media crumbling. I especially see this teaching journalism school. When I came into the business, we had to pick a medium for life (or at least until we went into PR). Now, every time a journalist does a story, she can and should pick from all appropriate media to tell it (and not just tell it, by the way). Today, still photographers shoot video with a still camera. Print reporters take pictures and make slide shows and shoot video. TV people write text. Magazine people make podcasts. And that was just the game of 52-card-pickup we began playing with old media. Now enter new media with data bases and animation and interactivity. What is Twitter? A medium? A conversation? Both? Yes. So how does one separate one medium from another? It’s impossible, I came to see.
Then On the Media called asking whether I fell into the media as plural or singular camp. Funny you should ask, I said. I was plural, now I’m singular.
Now Brooke Gladstone took this question from another angle as well: media as monolith. We complain about The Media. But I argued that media
are is no longer monolithic thanks to the internet, because scarcity is dead, because the dinosaurs are consolidating only to hide from the cold wind of the future, because consolidation is thus no longer a threat, and because we can all make media. We are all media. We are the message.
So here’s the On the Media conversation. They don’t agree with me. But that’s fine.