My most striking realization since getting my iPhone (love it, thanks for asking) is that radio is doomed. Pandora is a wonder, creating my own radio station, live and on the fly without need for a broadcast tower. CBS is streaming all its stations over the cell network but when I told my wife this she kept asking, “Why would I want to listen to a CBS station?” That’s not the point, I huffed; we don’t need broadcast towers. OK, she said, but I still don’t want to listen to CBS stations. So count that as two strikes against radio. Digital radio? Heh. Satellite radio? I’m paying for it and I want Howard on my iPhone.
And then there’s TV. Comscore just said that Americans watched 12 billion videos in May, up 45 percent over last year. Say that again: 12 billion. It’s a mass medium, still: the mass of niches comes to life.
Some more video stats: Google has a 35 percent marketshare. Fox is a very distant second with 6.4 percent. Huli debuts at 10th place with 0.7 percent, but I’ll bet it will rise quickly. More:
* Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May. Google sites also attracted the most viewers (83.8 million), who watched an average of 50 videos per person.
* 74 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 228 minutes of video.
* 82.2 million viewers watched 4.1 billion videos on YouTube.com (50.4 videos per viewer).
* The duration of the average online video was 2.7 minutes.