I have WWGD? on the brain, because I’m writing a book under that title and because the title has been the subject of discussion the last few days. I went looking around for references to the namesake — WWJD — and found all sorts of amusement, including this year-old video, magnificently blasphemous:
Which answers the now-classic question, what would Jesus drive?
Here’s Andrew Nachison complaining about my title:
I have to admit, the tongue-in-cheek play on the more serious “What Would Jesus Do” irks me. Google is a splendid example of a new role for media companies – they connect people to each other. In Google’s terms, they index the world. Dale and I say Google “remediates” the world – reconnects people to each other through information. The humans create the knowledge and actions that follow – but Google is there to expedite the process as much as possible. In that sense, yes, I think WWGD is right on.
But in other ways, I don’t think Google is the ultimate test of a digital business or a perfect example of how digital businesses should function. WWGD may be a good exercise to reveal practices that others should avoid, like WWMSD (what would Microsoft do). . . .
And he goes on. I’m not sure what his point is: the tangentially religious joke or dislike for Google (Christ v. antiChrist?).
Here are WWJD rubber bands. I don’t get the point of that, either.
Here’s a reminder that Jesus doesn’t steal Poptarts.
: MORE: Friend Scott Heiferman sends us to the great Rev. Billy trailer:
Friend Janice Abrahams sends us to Cafe Press and T shirts I have to buy: