Here‘s my Guardian column about the DLD08 conference and the social theme I heard through it. The lede:
We natter on these days about how people are becoming social online. But we have always been social; the internet merely provides more ways for us to connect with each other. What’s truly new is the opportunity for companies, especially media companies, to be social. I spent much of last week in the company of a social corporation: Burda, the German media giant (where I have consulted). In Munich, New York, and Davos, its chairman, Hubert Burda, throws parties where he delights in bringing together the most interesting, creative crowds. I’ve seen his company benefit from bringing in new experience, talent, ideas, and relationships.
Last week was Burda’s biggest party, the Digital Life Design conference in Munich, with 1,000 media people trying to figure out their future. And the theme I heard strung through much of their discussion was about how to rethink media in social terms.
And here‘s David Kirkpatrick’s column in Fortune on the same event.