DLD08: My Guardian column

Here‘s my Guardian column about the DLD08 conference and the social theme I heard through it. The lede:

We natter on these days about how people are becoming social online. But we have always been social; the internet merely provides more ways for us to connect with each other. What’s truly new is the opportunity for companies, especially media companies, to be social. I spent much of last week in the company of a social corporation: Burda, the German media giant (where I have consulted). In Munich, New York, and Davos, its chairman, Hubert Burda, throws parties where he delights in bringing together the most interesting, creative crowds. I’ve seen his company benefit from bringing in new experience, talent, ideas, and relationships.

Last week was Burda’s biggest party, the Digital Life Design conference in Munich, with 1,000 media people trying to figure out their future. And the theme I heard strung through much of their discussion was about how to rethink media in social terms.

And here‘s David Kirkpatrick’s column in Fortune on the same event.

  • http://www.montagecomms.com Matt

    Interesting.

    Blogs are not only a forum for media and PRs to be social. For instance they are also a vehicle for direct action. Most recently Guido Fawkes – http://www.order-order.com, has claimed his first scalp of a British member of government by releasing details on Peter Hain’s illegal political funding! He also beat Sky News (Fox) to the punch on releasing details of his resignation too.

    See – http://www.montagecomms.com/blogger/kevin_coughlan/blog.html for further information.

    Matt

  • http://transforming.wordpress.com Ian Harford

    I read your comments on Mahalo and the suggestion by Jason Calacanis that in the future the ‘fat tail’ of search only will be handled by humans; and that the ‘long tail’ will be served automatically (by Google). I was interested in the related issue of user generated content (UGC) last year at the ALT Conference in Nottingham, where Peter Norvig, Google’s Director of Research was a keynote speaker.

    At the end of his talk I asked him if he thought UGC could help to refine Google’s search algorithms; and got a very full reply, which suggested to me that Google was far from rejecting the notion of human intervention in its evolving search technology. The transcript of what he said is worth reading and can be found in my blog posting (9 Sept) at http://tinyurl.com/2lhdy5