Burda is the most social corporation I know. That’s no doubt because its chairman, Huburt Burda, loves people and playing host to them. I’ve been to dinners and parties from New York to Davos where he and his lieutenants bring together incredibly diverse and interesting bunches of people. They’ve just brought 1,000 people to Munich for their conference. I’ve seen that being a gracious host pay dividends to Burda. They bring in new ideas and talent and relationships. Most companies I know are not at all social. They live in their own buildings and worlds. Not just people are becoming more social. Companies must become social.