From Simon Collister’s conclusions in his dissertation:
Despite the above findings, 100% of the journalists interviewed claimed they did not use material from blogs when writing stories, while 50% of journalists said they did not even read blogs.
Excellent. All the more stories for me then.
But seriously … can this be accurate?
I should add that the study was purely UK bsed and small scale. Interestingly it seems that there may be a divide between potentially younger journalists and the older ones – although lots more research is needed.
One one small study, indeed.
At the same time, there was talk this week about how Bill Gates sat down for an interview with the Engagdget blog at CES (and how it really wasn’t news at all that he did so); Silicon Alley Insider’s Peter Kafka, who wrote about the Gates interview, was on G4 TV talking about how Engadget competitor Gizmodo embarrassed itself with a prank, and how bloggers are having to get used to being called out for behavior unbecoming a true reporter, while CNET’s Rafe Needleman said folks giving credentials need to look at the reliability of the reporter or organization, rather than just base the decision on whether it’s a blog. And Steve Yelvington pointed out in a comment to a journalism discussion group that newsrooms are organizing themselves to disseminate information where it should go … no distinction between the “print” and “Web” sides. Just journalists.
So, there may be some curmudgeonly journos. But the times are a-changin’.
This is scary, but probably true.
One of the reasons for this is that trade unions like the National Union of Journalists are putting barriers in the way of new media instead of encouraging it.
Newspaper, magazine publishers and advertisers are also at fault because for the most part they are obsessed and besotted with old media.
I wonder what percentage is due to the fact it surveyed broadsheet journalists and political blogs?
I suspect, sadly, very little, although I think journalists may be 1 or 2% more honest from other genres, such as consumer magazines etc. It’s interesting to see evidence that blogs etc are being used, but journalists still claiming that they wouldn’t urinate on a blog if it was on fire, for fear of seeming less of an expert…
As a journalist, one of the biggest stories I’ve been involved in came from a blog. And now I’ve even moved away from journalism slightly to concentrate on blogs and community, simply because I’m tired of seeing ostriches burying their heads whilst the rest of the world embraces getting hundreds of news sources delivered via RSS, or being able to read first-hand account on blogs.
I think it says more about the culture of journalists here who still don’t admit the influence of the Internet.
Most journalists don’t use material from blogs for the same reason they don’t use material from other media sources. Whenever possible, they want to use material they have themselves reported. I’m not sure that’s what’s going on here, but it might be.
I’m a journalist who spends a fair amount of time reading blogs, but I still don’t think it’s a good use of my time and I am doing it less and less. Frankly, I would be better off reporting.
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