Google is God

For something I’m working on, I compiled a bunch of stats on Google (sorry, I didn’t intend to blog it and so I didn’t capture all the links, but I found the collection so compelling I thought I’d share it):

• Google is the “fastest growing company in the history of the world.” – Times of London, 1/29/06
• Google controls 65.1% of all searches in the U.S. at the end of 2007 and 86% of all searches in the UK, according to measurement company Hitwise.
• Google was searched 4.4 billion times in the U.S. alone in October, 2007 (three times Yahoo), says Nielsen. Average searches per searcher: 40.7.
• Google’s sites had 112 million U.S. visitors in November, 2007, says Nielsen.
• Google’s traffic was up 22.4% in 2007 over 2006, according to Comscore.
• Google earned $15 billion revenue and $6.4 billion profit in 2007, a profit margin of 26.9%. Its revenue was up 57% in the last quarter of 2007 over 2006, says Yahoo Finance. As of late 2007, its stock was up 53% in a year. The company has a market capitalization of $207.6 billion.
• Google controls 79% of the pay-per-click ad market, according to RimmKaufman. It controls 40% of all online advertising, according to web site HipMojo.
• Google employed almost 16,000 people at the end of 2007, a 50% increase over the year before.
• Google became the No. 1 brand in the world in 2007, according to Millward Brown Brandz Top 100.

Not that we didn’t know this already. But the stats still amaze me.

  • Louis Gray

    The race is over, and Google won. They own my #1, #2, #3 referral sources to the Web site (Google Images, Search and Reader). They are my only Search Engine. They are my default RSS reader. They store more e-mail in one account than anybody. They own the online ad market. And so far, we trust them more than we ever did Microsoft.

  • renatam

    More should be written about how this phenom has been MANAGED and continues to maintain BOTH innovation and scalability, simultaneously. As the financial services, music, publishing and healthcare industries implode — under the (consumer) pressure for change and demands for improved models/services, my company is a proud partner of Google. They have as much RESPECT for startups as they do the consumer. Seems so simple…as simple as the uncluttered Google homepage. RESPECT for those you serve. Nice.

  • Murali

    Yes, can’t stop admiring Google. One heck of an amazing and unique company.

  • Brenda

    Google is not God.
    It is not even the biggest thing on the ‘Net.
    George Vreeland Hill is.

  • Veerasundar

    The innovators always win. :)

  • D M Skoglund

    The game is far from over and the final score has yet to be posted.

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  • Randy H.

    Google is so wonderful. They keep my teeth white, help me lower my cholesterol and keep my laundry so soft and fresh.

  • Danny

    Only one major product, and betting the farm on that and advertising: sounds a dangerously brittle position to me. I imagine they are flexible enough to keep going if keyword-oriented search and/or their approach to advertising collapses as a market, but not at the top of all those lists.

  • lisa coultrup ( kystorms)

    I would just like them to make more jobs available via telecommuting, then maybe I would see them as a major part of life, or rather affecting a major part of MY life.

  • D. Himes

    I had the opportunity to watch someone not-so-tech savvy use the “internet” recently. Rather than type the URL of the page into the browser bar (an easy URL to remember given the company name she was looking for), she typed Google’s address in the URL, searched for the company, then clicked on it in the organic search results (it returned #1).

    I was astonished, but that is an important lesson. For her, Google IS the web. And I suspect there are many many many more like her.

  • robertdfeinman

    One firm having a dominant position in any industry is never a good thing.

    Here is my short essay detailing why this is so in this case.

    Google and the Dissemination of Knowledge

    The first part deals with the potential for the limiting of access to information by design (censorship), the second part deals with the limits imposed by faulty indexing or other technical failures.

    If it isn’t in the index, the information effectively doesn’t exist. This is not healthy in a democracy.

  • Mike

    Today, Google is a limber innovative company, but there will come a time when it will grow to believe its own bullshit and become an inefficient, bloated Microsoft-like hegemon, ripe for a takedown.

    Absolute power corrupts absolutely. Truer thing never said.

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  • Brian Cubbison

    People scrutinize the ups and downs of newspaper advertising so closely, but we should really study the phenomenon of Google advertising.

    It’s remarkable that Google is able to bring in $15 billion a year from those simple text-only ads, with no graphics, no flashing, blinking things. It’s also remarkable that there was $15 billion sitting around waiting to be spent by merchants of various sizes.

    How much does Google spend on sales people? What’s their pitch? How much of it is automated, that is, it sells itself? Has Google solved its click-fraud problem? Are the advertisers doing $15 billion worth of business through these ads?

    What if newspapers had a more automated process where a business could sign up for an ad and it would become like a little blog, that you could update at will?

  • Sahar Sarid

    The only constant with top search engines over the years is no one ever lasts forever. Let’s not forget Google’s business model is still 99%+ on pay per click advertising, which is directly related to user tracking, which is not in Google’s control but ISP’s around the world. Besides in terms of search, they are not even scratching the surface of what is possible.
    The main question to ask is, is search in ten years will be remotely close to search today? And the answer to that should give you a good idea where we are heading.
    Sahar Sarid

  • Shakir Razak


    Google is simply run by management that failed/learned their lessons at other companies.

    It’s also had the same ambitions from the begining, both of being the alexandria of the modern world (as all other serch engines), and being at the point of transaction for every transaction possible. It has planned its road-map from that point on. Everything it does is simply a piece towards that jigsaw, whether that be Checkout or giving away free translation and 411 DQ services in return for building up the greater value that will come from intelligent Data-sets that will be the largest ever and be impossible for competitors to overcome -they also learnt the import of the network-effect/tipping-point as they learnt from ppc.

    People forget that for almost half it’s life, google wasn’t anything meaningful in terms of the business-model, it was the guts/forsight/execution they had to not only rip-off’s patented PPC technology/model, but also pay well for Applied Semantics, and then expand and expand the distribution and inventory for its content/advertising making is as simple and atomically granular specifiy-ical as possible!

    What that means is that if the other players hadn’t been as complacent and arrogant, they could also have obsessively have focussed on threats and opportunities, and bought some of those assets and moved first to build the barriers. What it also means, that any time google pisses off enough staff, customers (see: wpp and ebay), forces competitive alliances, gets lazy or simply too distracted, any one of those older or not-even-existing-yet companies (see facebook) have the potential to take it on.

    Remeber, in the early days, I remeber google having to pitch, with only one product, to isp’s and portals for them to use and include it on their sites, and when you used to be able to get direct pr/contact from its founders -a world away.

    The one great advantage that Google previously had that no one else dared to, was the hype and stupidity of “do no evil” greatest marketing in history!

    Yours kindly,

    Shakir Razak

  • http://[email protected] Grich

    Google is also the worlds largest online auction. Hah take that eBay!

    Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on, ads for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.

    The auction mechanism that determines the order of the ads has been called a “generalized second price” auction. It is a variation of the Vickrey auction.

    Whala.. worlds largest online auction house.

  • Mike Reynolds

    Thanks for the post Jeff. Things change so quickly that it’s interesting to see how far Google has come just in the past year. Wow!

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  • Marlex Systems

    Maybe Google has its incomes by his ad market in the Internet. Remember that Adwords is the first profit income of Google.

    BTW: Translated to spanish:

    Have a Nice Day!

  • Sigh…



    Do you mean, voila?

  • Robert

    Google is gret, but twitter is magic!

  • bboing

    google also dominates website statistic services. there are not exact stats on how many sites converted to google analytics from other free services. since google analytics is so much better than other free services a lot of big and small sites convert to it and by that allow google to track “none-search” user activity. see more here

  • PJ

    And they’re just getting started. Ad dollars need more than a trickle out of old media, open the floodgates please.

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  • stone

    lots of good points but not sure I’d quote anything from Rimm-Kaufman. They’re hardly a credible company.

  • JAMP

    Yes, very innovative, amazing and so on… but I can’t use Google Earth from Cuba. Google behaves as a US Gov. Agency in this case.
    Stop the US embargo against Cuba and we will have a more free and democratic country.
    Jeff, thanks for your information and for the pleasure of your shared knowledge.

    Havana, Cuba

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  • Red Jello

    They did it when others couldn’t. Period. Microsoft is so envious. Yahoo is still scratching its head wondering how they came in first, but got in last. Plus, they created a new word in the English Language: “Googled.”

  • hardeek

    Google is an alias for Internet!

  • carlos

    google es una mierda google es el gran estafador

  • CaptiousNut


    I thought you pagans were worshipping the Earth these days?

  • Don

    Polytheistic heathen worship multiple gods.

  • Wedding Photographers

    One thing that google has in their corner is the fact that people still love them, and this is a big reason they are “god”. I can’t imagine what my life would be like without google!

    All Hail Google!

  • Johnny Newsopticons circa Xmas 2006.

  • David Cushman

    Google being the fastest growing company in history fits perfectly with a theory I’m working on – a fourth element of the perfect storm – the match between how the web and the economy have emerged.
    Bit more here:

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  • stelellico

    Google has been on the stage for a long time and it is now in a monopolistic situation. We need to find and alternative computer repair white plains ny

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