In today’s Telegraph (and this month’s Vogue), Conde Nast UK head Nicholas Coleridge admits that he’s trapped in the new British class system: Facebook.
I know people – adults, that is, busy people with jobs – who spend two or three hours every single day tending their virtual roster of acquaintances, “poking” people, adding applications, trawling friends’ lists of friends to find new ones to poach, or approaching complete strangers to boost their score.
The second half of 2007 has seen the renaissance in England of social competitiveness. Who has more friends on Facebook, me or you? Or, more pressing, who has the most glamorous friends on Facebook? We have turned into a nation of social-stamp collectors.
As I posted on his page on Facebook, I am relieved to both be his friend and have more than he does.