Group hug: The big cooperation

Very good posting for a position at the City University of London: for a doctoral student to work with Sky News and an army of citizen journalists. Now that’s bringing worlds together.

This project affords excellent opportunities to explore concepts around citizen journalism in the mainstream news media, using a case study approach and participant observation.

For the first year of their PhD the appointee will work closely with Sky News on an innovative project to recruit several hundred “citizen journalists” to report on the next UK general election campaign. The project aims to allow contributors to do more than simply give their opinion; instead they will be expected to write stories, take pictures and possibly record video.

The appointee’s role would be to work closely with Sky News to recruit suitable contributors, mentor them and guide them in creating the right sort of content, and manage their contributions. The appointee will be responsible for ensuring that there is a broad mix of contributors in terms of party affiliation, background and expertise. The successful candidate will also be involved in the development of the website to best support the project and ensure that the material is used to its best advantage. The role requires editorial initiative, a nose for news, an understanding of what makes compelling online content and familiarity with the social networking community.

(Full disclosure: I’ve been consulting with SkyNews.)

  • http://youdecide2007.org barry

    for what it’s worth, this project is very similar to the one I’m doing in Australia, between QUT and SBS. (Some of our people are friends with the people at City Uni)

    Our is at http://youdecide2007.org – we’re doing a soft launch later this week.

  • Ambrose

    How is this approach any different from the traditional business model except that the contributors AREN’T being compensated?

    Read:

    “The appointee’s role would be to work closely with Sky News to recruit suitable contributors, mentor them and guide them in creating the right sort of content, and manage their contributions.”

    Skynews would be training and managing them–so they’re just reinventing the wheel! The catch is that Skynews has no plans in place for compensating them.

    Sounds to me like Skynews is getting a great deal and that their investors love it. No salaries to be paid, no benefits, no insurance, etc. It’ll be interesting to see if Skynews takes the copyright from its non-paid contributors, too, and then makes that content available for resale or syndication. I love it. Welcome to Web 2.0.

    Chalk one up again for The Man.

  • http://tinyurl.com/ypfyv5 rajendran sambandam

    hi
    doing a Ph.d in journalism has increased thanks to a lot of institutions which offer courses on journalism
    with globalisation any news in a small village spreads so fast to every nook and corner of the planet
    skynews is making lot of good training and also many ways to make them available to all people

  • http://www.moon-cake.net/bing_pi_yue_bing.html 冰皮月餅

    How is this approach any different from the traditional business model except that the contributors AREN’T being compensated?