BuzzMachine

My Guardian column this week is about the YouTube debates, bringing together some of what I’ve talked about here. (Nonregistration version here.) Snippet:

The two media did not mix well. CNN displayed the YouTube videos in small squares on a big screen shot by a big camera – reduced, finally, to postage stamps on our screens. It seemed the network was ashamed to show the videos full-screen because they would not look like real TV. But, of course, that’s just the point. They weren’t real TV. They were bits of conversation.

TV doesn’t know how to have a conversation. TV knows how to perform. The event’s moderator, CNN’s Anderson Cooper, behaved almost apologetically about the intrusion of these real people, who speak without benefit of make-up. He interrupted the candidates constantly, allowing them shallow soundbites a fraction the length and depth of even a YouTube video.

So I wish we’d have the YouTube debate on YouTube and leave TV behind. A few of the candidates are beginning to answer voters’ questions and challenges directly, small-camera-to-small-camera. Thus they are opening up a dialogue between candidate and constituent that was not possible before the internet: a conversation in our new public square. That is how elections should be held, amid the citizens.