I was at the party at Davos, thrown by the German newsmagazine Focus and Hubert Burda (video soon) and whom should I meet but Michael Dell. I thought I’d need to try to corner him at the session on web 2.0 but he approached me.
Of course, it was all cordial. This is Davos. And it should have been cordial. I told Dell that I have seen his people improve impressively on the blog front, reaching out to bloggers with service problems and blogging openly.
He apologized for my bad computer. I brushed that off; old news. I told him that I never intended to start a riot. When I hit a wall with my computer, I just blew of steam on my blog. But once I did, I, too, learned how amazing the internet is at allowing people to coalesce.
He said that they have a lot of work to do and I agreed. Improving communication doesn’t necessary solve the underlying problems. But listening to your customers can only help and I said that blogs are amazing, for they are a new way to hear your customers. I started into my spiel about handing over control to your customers and pointed him to Treonauts as a place where customers sell the product, create the marketing message, provide customer service, and even help design the product. I didn’t start sermonizing, though. Nor did I dispute what he said about this case at CES. This is Davos. This was a party. And Steve Case came up at that moment.
I have a bigger bone to pick with Case, since I still own my damned Time Warner stock. Moments later, a writer for one of Time’s magazines walked by, saw Case, and growled, “There’s the guy who tanked my company.” But we didn’t say this to him. This is Davos. It was a party.
By the way, I told Dell that I have since bought a new Dell monitor for my son.