Pay Per Soul

Michael Arrington and Scott Karp dissect the absurdity of PayPerPost’s latest effort to slap lipstick on its pig with a disclosure policy that equates advertising and “paid insertions.” That sounds like something you get on the Bunny Ranch.

  • http://www.floridaventureblog.com VC Dan

    Jeff: Give DisclosurePolicy.org a read, try the Disclosure Policy Generator, edit it to match your specific policy on disclosures, and link to it from every BuzzMachine page. That’s the whole idea behind the launch of DisclosurePolicy.org — improving transparency and giving audiences a common phrase/link to look for to understand the affiliations and disclosure practices of the blogger they have found. If you take those steps, I think you’ll find there’s not a lot about DisclosurePolicy.org to complain about — it’s a helpful step in the right direction for blogosphere transparency.