Video explodes

September 16, 2006 by Jeff Jarvis
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A global study by Accenture — which I find only at Media Guardian — reports that nearly 40 percent of internet users download and watch videos on the web and — get this — 54 percent of young people want to create or share their own content on the web. “The global study by consultancy Accenture found that audiences want more control over where and when they watch footage, and they want to make more of their own.” Amen to that.

“But there is some good news for the future of television — people would still prefer to watch downloads of video footage on their TV rather than their computer,” says the Guardian. Well, I’d say that is actually good news for the TV set and not at all for TV networks and producers, for it means that we will be freed from their tyranny, able to watch whatever we want from wherever.

That is why Apple’s new device, linking the PC and thus the internet to the TV set via wifi, is so significant; ditto TiVo’s ability to download and deliver content not only from cable but also from online. This levels the playing field. It means that our stuff is available to watch on TV with the big guys’ stuff.

I enjoyed this tidbit, too:

The study of 10,000 consumers in nine countries – 1,600 of them from the UK – revealed major differences between countries.

In China, a massive 82% want to create their own content, compared with just 20% in Germany.

If I can get my hands on the study, I’ll give you a link.

  • http://corpblawg.ynada.com/ Cornelius Puschmann

    In China, a massive 82% want to create their own content, compared with just 20% in Germany.

    Wonderful, my compatriots are the only people who prefer canned content to social media. Ouch. Germany, a nation of lazy couch potatoes… looks like I should just do what everybody is doing.

  • http://www.mediangler.com haydn

    Jeff – I think you need to stay in more. Content on the web is better than content on the TV a lot of the time, if you look past the clip-swarm. And Apple’s initiative…. why bother. IPTV services give you better functionality.

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  • http://jonnygoldstein.com jonny goldstein

    I spent two hours last night watching clips from video podcasts I subscribe to and it was so amazing. So much wonderful content is being created by the masses. I was blown away. It’s so cool the way the barriers to entry for media making and distribution are melting away.

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  • http://MediaGuardian.co.uk Steve Busfield

    Jeff
    We obtained the report from a Royal Television Society conference in London last week. I think the report had been specially commissioned and, oddly, I have only seen it in printed format!
    Steve
    Editor
    MediaGuardian.co.uk

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  • steve

    Let’s see: essentially 100% of the 105 million USA homes have television, which is viewed, on average, what, 6 hours a day?

    So TV gets/creates 630 million “viewer hours” (hours of video viewed) per day. And that doesn’t count DVD “viewer hours”, etc.

    YouTube now claims to get/create 100 million downloads per day. Let’s be generous and only minimally discount failed downloads and aborted viewings and the like, and say the average download is good for 2.5 viewer minutes (minutes of video viewed.)

    So YouTube gets/creates 4.2 million “viewer hours” per day. And let’s again be very generous and assume YouTube is only 10% of web/IPTV/podcast/etc video viewing at this point, and so assume that web video gets/creates 42 million “viewer hours” per day — or only 6.7% the delivery of conventional TV (again not even including DVDs etc).

    Exciting? Hell yeah. But an “exploding revolution”? Hmmm.

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  • http://whitefich.blogspot.com WhiteFich

    I don’t have any hard evidence to offer but at the latest computer show in Singapore, most people were buying LCD TVs – can you blame them? It’s about S$1299 for a 32″ LCD TV. This translates to less than US$1,000.

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