In the old days, journalists were canned for a few too-frequently committed sins: lying, plagiarism, fudging the expense account. It’s amazing how many have now found the new sin of sock-puppetry. I’ve said before that this comes out of some fear of facing people eye-to-eye, to have opinions and to state them like any normal human being. So there is this strange instinct to hide behind a fake identity just because other people do it online. In the end, it’s just another form of lying.