MyMag

Reports are swirling that News Corp. is considering starting a magazine out of MySpace, with Nylon as a partner. Says AdAge: “The editorial mix would likely cover standout MySpace members and their interests, from music to their social scenes.”

Years ago now, when Time Warner made its disastrous merger with AOL, I suggested to editors there that they should start an AOL magazine making the people in its boards and chats the stars. Went nowhere. Even right after the merger, there was no hope of synergy within what as then AOL Time Warner.

If I were to make that suggestion today, I’m not sure I’d push for a magazine, especially to News Corp. (where I used to work, on a magazine). Why not a TV show? You want a reality show? MySpace is a reality show. Or make a show out of all the YouTubes that the MySpacers make famous; it already is a network. MySpace as a brand could be everything that Current isn’t.

: LATER: J-prof Andrew Grant-Adamson reports that students in his class couldn’t rustle up enough support for a MySpace magazine. Doesn’t bode well.

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  • http://mikesabat.wordpress.com Mike Sabat

    I see this as a very interesting and deep topic of discussion. Today I posted video to my blog for the first time and realized how amazingly simple it is to do so. I agree with Seth Godin when he says that anyone (that wants one) will have his own personal TV station in the future.

    Right now Youtube is distributing video, but I think the future may turn youtube into more of a clearing house and the distribution will be handled by individuals.

    With the introduction of cable in the early 80s it was possible to create niche TV channels, you didn’t have to appeal to the mass anymore. The networks got devoured bit by bit. ESPN, now a billion dollar business, was a crazy idea in 1980 – sports on television all day.

    Video posting, for free mind you, married to extremely low cost production possibilities cuts these niches even thinner. The idea of the food network was crazy 10 years ago. How many people will watch people cooking on TV? Today the crazy idea equivalant is the Internet TV station that only features restaurants in the West Village. Sure there will be LESS people interested, the question is will there be ENOUGH people to make it worth it.