Shane Richmond at the Telegraph notes the spread of blooks to Europe: “Blood, Sweat and Tea is the first book (or blook, if you must) from a major European publisher to be published under a Creative Commons licence.” It’s a book out of a blog about the life of an ambulance worker. Says Shane:
Of course many publishers will be aghast at the idea of giving their books away. In this case the publishers have nothing to lose because all of the book’s content is freely available on Reynolds blog in any case.
Nevertheless, it’s encouraging to see a publisher taking such an innovative approach. It’s the ones who experiment that will survive the online world, not the ones who stick rigidly to the traditional business models.